tag:blogger.com,1999:blog-292761212024-03-07T16:07:18.898-08:00SymblogogySymbology is a term used in automatic identification (barcodes, biometrics, RFID, and etc.) to describe a process nature of communication and recognition. This process nature of communication and recognition is also used in every day mobile life and aids in the immediacy of communicative understanding. Symblogogy attempts to share stories of this communicative understanding, found on all levels, that may enhance “needs-satisfaction” commerce in everyday life.... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.comBlogger196125tag:blogger.com,1999:blog-29276121.post-80444893511673560752020-06-23T21:12:00.004-07:002020-06-23T21:48:33.403-07:00Music Communication Through A Lowrey Celebration Magic Genie C-500 Organ<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFi7sYwYZjU1JBwQAlGs2_oJpamZyhZJ7sE9kMoPXcAIgMgE3bRJdsXEWjJGR72VAsnsI3v-elzH13L2IaJvEuW32FC00kEsKZrmt_pPU9ks6SjAn1bM5gx7ruMAkaEnwsw8-Rrg/s1600/Lowrey+Celebration+Magic+Genie+C-500+Organ+-+Keyboard+%2526+Footboard+-+Lights.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="450" data-original-width="800" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFi7sYwYZjU1JBwQAlGs2_oJpamZyhZJ7sE9kMoPXcAIgMgE3bRJdsXEWjJGR72VAsnsI3v-elzH13L2IaJvEuW32FC00kEsKZrmt_pPU9ks6SjAn1bM5gx7ruMAkaEnwsw8-Rrg/s400/Lowrey+Celebration+Magic+Genie+C-500+Organ+-+Keyboard+%2526+Footboard+-+Lights.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-size: x-small;">Two keyboards, foot pedal box, volume pedal and sound actuation switches - all lit up. This is quite a control panel of communications that gets more impressive as one steps on the accelerator of a volume pedal. Image Credit: Edmund Jenks (2020)</span></i></td></tr>
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<b>Music Communication Through A Lowrey Celebration Magic Genie C-500 Organ</b><br />
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<b>FREE For The Taking - A Lowrey Celebration Magic Genie C-500 Organ - Built 1977-78 - Lightly Used - To Be Picked Up Near Palm Springs (Northwest Coachella Valley) </b><br />
<b><br /></b>
<b>CALL or TEXT - (818) 266-9335 - For Arrangements</b><br />
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A once proud and dynamic tradition in American homes was to have someone in the family learn to play a piano or other keyboarded instrument.<br />
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One of the treasures that came from this era was the Lowrey Organ designed to make more different types of sound, on demand through a flip of a switch, so that a well studied person would be able to deliver a music communications experience - at home, or social environment - nearly unequaled by one person - that is until computers and electronic keyboard synthesizers were invented and relatively easy to acquire.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5GF1fBwedxxoa3McH-0FfB0gLZmf59Zv7E4rkA_s4Lqtsr58RVKUktcU7p0xnXJpCWLNKE2YdJbE0_QidmL8gNRnNGGtZWZ6v677PdaV52q6rvW56h110VHAE5p_u9baiD6YcQg/s1600/Lowrey+Celebration+Magic+Genie+C-500+Organ+-+Portrait++-+740.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1315" data-original-width="740" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5GF1fBwedxxoa3McH-0FfB0gLZmf59Zv7E4rkA_s4Lqtsr58RVKUktcU7p0xnXJpCWLNKE2YdJbE0_QidmL8gNRnNGGtZWZ6v677PdaV52q6rvW56h110VHAE5p_u9baiD6YcQg/s640/Lowrey+Celebration+Magic+Genie+C-500+Organ+-+Portrait++-+740.jpg" width="360" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-size: x-small;">Inherited marvel of a musical instrument. Lowrey Celebration Organ Model C-500 with Magic Genie 4 Channel is a high quality Lowrey Organ Model C-500 that works perfectly and is in decent condition. Image Credit: Edmund Jenks (2020)</span></i></td></tr>
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When the size and functions of a family undulate through time, many of these unique musical communications creations end up in a trash heap simply because no one knows how to play a keyboarded instrument of any nature.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAYeQVXuxLRhlWXIqh-E-vV77dRoHKwhIElSKG0VYyM3yRx52YwSYlwy2HIZUWhzohLO1rEQdEcNfHg9cYHIwvbvw_K32ba-t-CZkgTpQEnSTk9CgofZkw76FFgdCsCnruGVCkKA/s1600/Lowrey+Celebration+Magic+Genie+C-500+Organ+-+Owner%2527s+Manuals.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="450" data-original-width="800" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAYeQVXuxLRhlWXIqh-E-vV77dRoHKwhIElSKG0VYyM3yRx52YwSYlwy2HIZUWhzohLO1rEQdEcNfHg9cYHIwvbvw_K32ba-t-CZkgTpQEnSTk9CgofZkw76FFgdCsCnruGVCkKA/s400/Lowrey+Celebration+Magic+Genie+C-500+Organ+-+Owner%2527s+Manuals.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;"><i>Manuals for direction and understanding. Not pictured is a full technical manual for the internal electronics. Image Credit: Edmund Jenks (2020)</i></span></td></tr>
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<b>FREE For The Taking - A Lowrey Celebration Magic Genie C-500 Organ - Built 1977-78 - Lightly Used - To Be Picked Up Near Palm Springs (Northwest Coachella Valley) </b><br />
<b><br /></b>
<b>CALL or TEXT - (818) 266-9335 - For Arrangements</b><br />
<b><br /></b>
This excerpted and edited from WIKI -<br />
<i><br /></i>
<i>The Lowrey organ is an electronic organ named for its developer, Frederick C. Lowrey (1871-1955), a Chicago-based industrialist and entrepreneur.</i><br />
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<i>Lowrey's first commercially successful full-sized electronic organ, the Model S Spinet or Berkshire, came to market in 1955, the year of his death. Lowrey had earlier developed an attachment for a piano, adding electronic organ stops on 60 notes while keeping the piano functionality, called the Organo, first marketed in 1949 as a very successful competitor to the Hammond Solovox.
During the 1960s and 1970s, Lowrey was the largest manufacturer of electronic organs in the world. In 1989, the Lowrey Organ Company produced its 1,000,000th organ. </i><br />
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<i>Up until 2011, modern Lowrey organs were built in LaGrange Park, Illinois. In 2011, it was announced that production of a few models was to be moved to Indonesia.</i><br />
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<i><span style="font-size: large;">Notable Users</span></i><br />
<i>Lowreys were also used by some rock groups in the 1960s and 1970s. Garth Hudson, the keyboardist of The Band, played a Lowrey Festival organ on many of the group's most notable songs. Its sound can be heard prominently on the 1968 recording of "Chest Fever", which begins with a Bach-inspired prelude/intro.</i><br />
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<i>The Lowrey Organ is one of several organs on The Beatles' 1967 song "Being for the Benefit of Mr. Kite!" (from the Sgt. Pepper's Lonely Hearts Club Band album), helping create a fairground atmosphere.[8] Furthermore, a Lowrey DSO Heritage organ was used to produce the classic opening for "Lucy in the Sky with Diamonds". The Lowrey Organ and its built-in drum patterns are also heard on the million-seller single, "Why Can't We Live Together" by Timmy Thomas. A rather surprising use of a Lowrey Organ, on a percussive "marimba repeat" setting, was the synthesizer-like background noise on The Who song "Baba O'Riley".</i><br />
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<i>Mike Ratledge of Soft Machine switched from a Vox Continental to a Lowrey Holiday Deluxe sometime between late 1966 and early 1967, and used it from then on, adding a fuzzbox and plugging it into a Marshall stack. To prevent feedback in the silences between notes (consequence of playing at a very high volume), Ratledge invented a style of his own avoiding the between-note gaps by soloing in legato. </i><br />
<i><br /></i>
<i>Mike Oldfield made use of the instrument quite extensively on his Tubular Bells album, and on several later albums as well. The Gotye song State of the Art was written to showcase the sounds of the Lowrey Cotillion model D-575.</i><br />
[<a href="https://en.wikipedia.org/wiki/Lowrey_organ" target="_blank">Reference Here</a>]<br />
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<b>FREE For The Taking - A Lowrey Celebration Magic Genie C-500 Organ - Built 1977-78 - Lightly Used - To Be Picked Up Near Palm Springs (Northwest Coachella Valley) </b><br />
<b><br /></b>
<b>CALL or TEXT - (818) 266-9335 - For Arrangements</b><br />
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If an instrument had a heart, this one beats very strong and is looking for someone to love its many audible colors and allow a level of music communications that can be revealed to many.<br />
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This lightly used Lowrey Celebration Magic Genie C-500 Organ needs someone to deliver it to an audience and a home.<br />
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<span style="font-size: x-small;"><b>TAGS: </b><i>Lowrey, Organ, Celebration, Magic Genie, 4 Channel, Needs an audience, needs a home, lightly used, free, for the taking</i></span><br />
<b><br /></b>... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0tag:blogger.com,1999:blog-29276121.post-11294734791778003762019-01-12T10:22:00.000-08:002019-01-13T11:00:51.979-08:00TuneIn & Changes For Changes Sake On ROKU Tile Application<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjJX4-uOB_7ZQKiJ1p-PF9HkRqsUFacBtZjgmNcUK_G2fMewgQJ9CRagLrmttUDvWbCBIdqcFZWjLhCFCojNvXP2W6Yl1XUnqTp8HuJ6HZC8ypB4lRTo-fF9dcfptpPl88Etnzmg/s1600/ROKU+Logo.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="450" data-original-width="800" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjJX4-uOB_7ZQKiJ1p-PF9HkRqsUFacBtZjgmNcUK_G2fMewgQJ9CRagLrmttUDvWbCBIdqcFZWjLhCFCojNvXP2W6Yl1XUnqTp8HuJ6HZC8ypB4lRTo-fF9dcfptpPl88Etnzmg/s400/ROKU+Logo.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-size: x-small;">A portal is only as good as the tile application that serves the portal. Such is the case with the changes at TuneIn on the ROKU portal. Image Credit: Edmund Jenks via <a href="https://www.youtube.com/watch?v=bHRt8VBunuw" target="_blank">YouTube</a></span></i></td></tr>
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<b>TuneIn & Changes For Changes Sake On ROKU Tile Application</b><br />
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Changes are the nature of living life here in technology America, as anyone who has had to evolve through the landscape can attest, concerning access to information and entertainment in this digital age.<br />
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A point of order given the observations and experience achieved witnessing the changes (for appearent changes sake) with TuneIn in general, and through their tile application on ROKU personal Internet streaming and display device in specific, have the evolution of these changes defy user simplicity as well as strong brand recognition as protrayed through graphic representation.<br />
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Over this last year of 2018, the first indication a user became aware of changes in the wind at TuneIn was the change in its logo. The original logo was a stylized multi-colored "t" that looked almost person like, sometimes displayed alone without the text TuneIn next to it. The new logo is a dual-color aqua-marine green and darkest blue (almost black) diaplay and has the word TUNE in one rectangular box with IN located in another reverse color square box off-set up from the previous rectangular box.<br />
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Funny thing about this change, MasterCard just announced that it will no longer display the words Master Card along with their dual circle multicolor design folks associate with the card company ... similar to what NIKE has done for years - a drive toward Corporate graphic recognition and representation Swoosh as opposed to the word(s) Corporate logo recognition.<br />
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In general, as it relates to this brand recognition thing, given the pursuit of best practices was fleshed out just recently with the announcement by MasterCard (the personal spending through credit card company) to drop their name as an instrumental part of the logo in all future business messageing and advertising.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdf7JkO2tMCUC3Pp3NEk-1SFbxyTf30FCyNdl6ZcrR-gRI5ZDQtpfWXPV2OI6I1KzhtKhzjSgVyTggWY2tp-k5MKkiR5nn6mNA9mT8wetYjVY5occac1_1o98SRt5PdAN2JmDEnw/s1600/2000px-Mastercard_logo.svg.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="486" data-original-width="800" height="241" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdf7JkO2tMCUC3Pp3NEk-1SFbxyTf30FCyNdl6ZcrR-gRI5ZDQtpfWXPV2OI6I1KzhtKhzjSgVyTggWY2tp-k5MKkiR5nn6mNA9mT8wetYjVY5occac1_1o98SRt5PdAN2JmDEnw/s400/2000px-Mastercard_logo.svg.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-size: x-small;">Original logo - colored circles with corporate name embedded. Image Credit Mastercard, Inc. us</span></i></td></tr>
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<b>This excerpted and edited from Wall Street Journal -</b><br />
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<i><b>Mastercard Drops Its Name from Logo</b></i><br />
<i><span style="font-size: x-small;">Move asserts payment network’s place among brands that can go by symbol alone</span></i><br />
<i><span style="font-size: x-small;">By Nat Ives - Jan. 7, 2019</span></i><br />
<i><br /></i>
<i>Mastercard Inc. is removing its name from its logo in most contexts, leaving the interlocking red and yellow circles to represent the brand on cards, in stores, at events and in advertising.</i><br />
<i><br /></i>
<i>The move continues an effort to play down the “card” in “Mastercard” as new payment methods and technologies spread. It also places the company among a small group of marketers such as Apple, Nike and Target that have preferred to go by visual symbols alone.</i><br />
<i><br /></i>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWZkTuQaVmbrYgFYbYzTYM97Ty6_k5jOZODtistWpcKAKr76Rfspo0D79yKio9VI-9Od7Lzrx-iUd2NrqcjfVGH42Ck2jZ71Wwpzz-vrcIWbYBdFaiR0UhhFsm1KbOZnj6XhO7uA/s1600/Master+Card+without+name.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="534" data-original-width="800" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWZkTuQaVmbrYgFYbYzTYM97Ty6_k5jOZODtistWpcKAKr76Rfspo0D79yKio9VI-9Od7Lzrx-iUd2NrqcjfVGH42Ck2jZ71Wwpzz-vrcIWbYBdFaiR0UhhFsm1KbOZnj6XhO7uA/s400/Master+Card+without+name.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-size: x-small;">Original logo - colored circles with corporate name embedded. Image Credit Mastercard, Inc. us</span></i></td></tr>
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<i>Mastercard conducted more than 20 months of world-wide research to make sure people could identify it from the logo even without text, according to Raja Rajamannar, chief marketing and communications officer at Mastercard.</i><br />
<i><br /></i>
<i>“You can never be arrogant and say ‘I’m iconic, and let me go ahead and drop my brand name,’” Mr. Rajamannar said.</i><br />
<i><br /></i>
<i>t works for Mastercard but wouldn’t for many brands, said Debbie Millman, chair of the Masters in Branding program at the School of Visual Arts. “The only brands that are able to do this have developed a logo with global recognition over decades,” she said in a text message. “It takes time, consistency and a good logo to begin with to be able to do this effectively.”</i><br />
<i><br /></i>
<i>Marketers often want an abstract symbol to stand for their company, said Michael Bierut, partner at the design consulting firm Pentagram, which led the development of Mastercard’s new look. “People really want that Nike swoosh or Apple apple,” he said. “The trick is you can’t fast-forward that process, really.”</i><br />
<i><br /></i>
<i>In addition to allowing for a broader business than cards, the new logo stands out better on portable digital devices, Mr. Bierut said. “You’re trying to optimize for a very small piece of real estate on a very small piece of glass,” he said. “It might not even be a mobile phone, it might even be a watch face. Having to work in a 10-letter name in that is kind of a monster.”</i><br />
[<a href="https://www.wsj.com/articles/mastercard-drops-its-name-from-logo-11546858800" target="_blank">Reference Here</a>]<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJA9rR1H31tQPOTNdmbFwxv_nOozHzq_NMWCSptDZj5md6HStI7aioCGdo6ZDj9XdWTPSZ1YUBSJ0YbaZ0p5womdOdERuZOFzJm6q7fE-gnhhW2xOUNo1bfR9AWNQM-2h5-AFK2A/s1600/TuneIn+-+Old+Logo+Without+TuneIn+letters.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="600" data-original-width="800" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJA9rR1H31tQPOTNdmbFwxv_nOozHzq_NMWCSptDZj5md6HStI7aioCGdo6ZDj9XdWTPSZ1YUBSJ0YbaZ0p5womdOdERuZOFzJm6q7fE-gnhhW2xOUNo1bfR9AWNQM-2h5-AFK2A/s400/TuneIn+-+Old+Logo+Without+TuneIn+letters.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-size: x-small;">Original graphic representation logo. Image Credit: TuneIn</span></i></td></tr>
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Last year, TuneIn decided to move away from this logic that Mastercard, who conducted research on for more than 20 months on a world-wide basis that people could identify the company from the logo alone, by dropping their already adopted iconic representation to a word embedded approach. With this recent move by a company with the resources as Mastercard, what TuneIn had done was to undo and dismantle a keel of a perfectly running Marketing and Public Relations ship.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQuPndLeGERF_K1wY8uVtNgzuf8-CgID_4nGFO_l72GaPskASt7LL0ehoXJ6D1zowMlGdIik_6WNxN3V4JNoR-4Zn2daaWimNkbNK2IsE6g3qj1j5XyBBb4u3CssZPVYSACWkxCg/s1600/TuneIn+-+New+Logo.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="800" data-original-width="800" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQuPndLeGERF_K1wY8uVtNgzuf8-CgID_4nGFO_l72GaPskASt7LL0ehoXJ6D1zowMlGdIik_6WNxN3V4JNoR-4Zn2daaWimNkbNK2IsE6g3qj1j5XyBBb4u3CssZPVYSACWkxCg/s400/TuneIn+-+New+Logo.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-size: x-small;">Latest logo where the company name is embedded into the Rectangle/Square graphic. Image Credit TuneIn</span></i></td></tr>
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Recently, TunIn has been playing with the programming interface it has created for access use with the Internet streaming player that on hooks up to their display device, ROKU. TuneIn changed the application interface/Tile upon wich one accesses the TuneIn provided service. The change was very disruptive and ... drastic in its "re-adoption" and use.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKcOefa7Ol7XVkd8ETayY2uOqVbBjG1Il6mg-hAcGWlC8ScVkISBUruDiIWznpypRnXN_tNCmabbfBMzhHadnbmvOU9e9U5aBCiu5fH83e-XI0SzFI72ilIeuvZj6rJT1_mKrzvg/s1600/DIXYSNRTAKX10_1_2+-+Xylophone.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="523" data-original-width="800" height="261" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKcOefa7Ol7XVkd8ETayY2uOqVbBjG1Il6mg-hAcGWlC8ScVkISBUruDiIWznpypRnXN_tNCmabbfBMzhHadnbmvOU9e9U5aBCiu5fH83e-XI0SzFI72ilIeuvZj6rJT1_mKrzvg/s400/DIXYSNRTAKX10_1_2+-+Xylophone.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-size: x-small;">Xylophone, a musical instrument in the percussion family that consists of wooden bars struck by mallets. Image Credit: Edmund Jenks via <a href="https://cosmomusic.ca/xylophone-alto-sonor-takx10-meisterklasse.html" target="_blank">Cosmo Music</a> (2019)</span></i></td></tr>
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<b>This from an email sent to TuneIn by the publisher of Symblogogy -</b><br />
additional comments not italicized<br />
<i><br /></i>
<i>Your company has recently changed the application for use of your service on ROKU and it is a complete dissappointment from a user experience when compared with the application it replaced.</i><br />
<i><br /></i>
<i>The first, and most annoying aspect, is that the tool seems to send an acknowledgement signal (on a random basis) to the ROKU and the ROKU answers back with its low-note acknowledgement xylophone style chime - it is a constant reminder of how bad this version of TunIn really is.</i><br />
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YES, the chime continues every minute to severel minute random intervals - it's as if the TuneIn tool is giving a "ping" to ROKU and, of course, ROKU respons the only way it knows how to. This needs to be done 100% in the background without the user being signaled that this Ping has taken place.<br />
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<i>Second, when TuneIn put the change in motion, NONE of the saved presets were retained so a total re-program of the application had to be performed - the nature of how this saved programming is displayed and accessed makes using the tool much more difficult and less enjoyable than the previous application tool.</i><br />
<i><br /></i>
<i>Third, the Search feature yeilds much less information choices and consequently is much less helpful to its use.</i><br />
<br />
For Example - if one were to search for a specific live radio presentation, we'll use Red Eye Radio in this example, what the previous version of the interface program would yeild is a selection tile where, when chosen, would harvest the complete listing, in the form of choice tiles, of all the radio stations across the country that were airing the radio show at that time. The very cool benefit from this approach was that it delivered the show but by being able to choose a radio station outside of one's geography, it acted as an audio cultural travelogue. Very enriching and sublime to the searching listener.<br />
<br />
<i>In comparison, if one's experience with the previous application tool was a solid B pushing toward an A ... the new tool, at best, is a C pushing toward a D for overall useful and effective user experience.</i><br />
<i><br /></i>
<i>Other negitives include the way the information that is displayed by the tool is more similiar to CRACKLE (layred for movies and video) as opposed to what TuneIn delivered before - a simple and faster scrool and click on the single specific catagory - in this case, programmed favorites only with very quick launching process (unlike the painful experience the tool goes through now).</i><br />
<br />
To be honest, the newer tool just seems to have added clicks to get to where one wishes to end up, even after one has programmed the tool with "Favorites" ... especially if one or more of the favorites were a national radio program presentation with the lack of the additional information harvested by the previous version of the tool.<br />
<br />
<i>Recommendation? Go back to the previous tool and improve that approach for your desired intentions as opposed to the turn-off you currently use.</i><br />
<i><br /></i>
<i>Thanks for listening.</i><br />
<i><br /></i>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy5Qkl9zg00YY0MFZtksLrv9_XVRR2hCkvQOhqkW83Nd2EAURuaO3BX_AgBau_Co1LdmBKDL2_HwqD-1sr6Lk8Ug0hzbYrk1_tSraUpHN7TjrzmmbwhjNVt3anegWDerIzqSntnQ/s1600/TuneIn+-+Old+Logo.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="466" data-original-width="800" height="232" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy5Qkl9zg00YY0MFZtksLrv9_XVRR2hCkvQOhqkW83Nd2EAURuaO3BX_AgBau_Co1LdmBKDL2_HwqD-1sr6Lk8Ug0hzbYrk1_tSraUpHN7TjrzmmbwhjNVt3anegWDerIzqSntnQ/s400/TuneIn+-+Old+Logo.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-size: x-small;">Original graphic representation logo, white background. Image Credit: Android Plazza</span></i></td></tr>
</tbody></table>
<i><br /></i>
<b>RESPONSE FROM TuneIn -</b><br />
<br />
<i>Hello Edmund,</i><br />
<i><br /></i>
<i>Thank you for contacting TuneIn with your feedback.</i><br />
<i><br /></i>
<i>I want you to know that we truly appreciate your feedback about our Roku app update for this will help us further improve the feature of our app. I’ll be sure to bring it to the attention of the team for consideration for a future update.</i><br />
<i><br /></i>
<i>Feel free to email us if you have further suggestions, feedback or concerns.</i><br />
<i><br /></i>
<i>Sincerely,</i><br />
<i><br /></i>
<i>XXXXXXXX</i><br />
<i><br /></i>
<i>TuneIn, Inc.</i><br />
<br />
In this case, the changes to TuneIn put in play over this last full year has the company becoming less recogniseable and harder to use, at least with ROKU, while delivering an overall less benefical experience in terms of search and ease of choices yeilded to the end user.<br />
<br />
Here, at Symblogogy, an old standard to live by ... <b>if it ain't broke, don't fix it</b> ... seems applicable with the changes in the automation to a process or method at TuneIn and it's hosting at the ROKU streaming portal.<br />
<br />
<br />
<br />
<br />
<span style="font-size: x-small;"><b>TAGS: </b><i>TuneIn, ROKU, acknowledgement chime, ping, search, tiles, Rectangle Square, stylised human t, logo, automation, choice, Symblogogy</i></span><br />
<br />
<br />... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0tag:blogger.com,1999:blog-29276121.post-11305053669851111642018-12-15T20:34:00.000-08:002018-12-17T16:47:36.636-08:00New Combustion Technology May Change Transportation Landscape To Remain Timeless<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheaNibjRNgX8Ebvp1zt-iNXxltFZdqWenxNTbafFPVUAYvBS3uSxtsYyl0Vjeq4KNLZBVtc1-oPJVknkudBvh_PklFQcyieW0MrDXzalg3fDUfx8rlBEMguj11X06Df0bXAGjwBA/s1600/DSC08199.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="532" data-original-width="800" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheaNibjRNgX8Ebvp1zt-iNXxltFZdqWenxNTbafFPVUAYvBS3uSxtsYyl0Vjeq4KNLZBVtc1-oPJVknkudBvh_PklFQcyieW0MrDXzalg3fDUfx8rlBEMguj11X06Df0bXAGjwBA/s400/DSC08199.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-size: x-small;">Timeless Machine - The new 911 (as unvieled at the 2018 AutoMobility LA - LA Auto Show Press Days) is the sum of its predecessors – and is therefore a reflection of the past and a vision of the future. The silhouette: iconic. The design: timeless. The technology: inspired by great racing victories and always one step ahead. With the eighth generation of the 911, we’re driving into the future. Image Credit: Edmund Jenks (2018)</span></i></td></tr>
</tbody></table>
<b><br /></b>
<b>New Combustion Technology May Change Transportation Landscape To Remain Timeless</b><br />
<br />
A German startup says it has the technology to give internal combustion engines a reprieve in the face of the headlong drive of government support and increased regulations, favoring electric power, to move this robust technology off the menu of options for powering transportation.<br />
<br />
Wendelin Wiedeking, the former chief executive officer of Porsche AG, credited with reviving the iconic German sports-car maker, is a most recognizable shareholder of MWI Micro Wave Ignition AG - operative words, <a href="https://mwi-ag.com/videos/?lang=en" target="_blank">Micro Wave Ignition</a> (videos).<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDLsOpd7yep84fCLfm0kk8ibRYR6170XDauX2xhsMA3vpVYGxNp0R_USkLj4T0JB-sg9NVY31ILVu12GWvhnRuftndEQyMg9JmZH_0z7W8R1zHTb8V3AlE3Q92a3XpqIs-B4TNaw/s1600/Raumzuendungsverfahren_EN-705x504.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="505" data-original-width="705" height="285" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDLsOpd7yep84fCLfm0kk8ibRYR6170XDauX2xhsMA3vpVYGxNp0R_USkLj4T0JB-sg9NVY31ILVu12GWvhnRuftndEQyMg9JmZH_0z7W8R1zHTb8V3AlE3Q92a3XpqIs-B4TNaw/s400/Raumzuendungsverfahren_EN-705x504.png" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-size: x-small;">The technology represents a microwave-based Combustion Ignition Method that can be used in all combustion-powered engines operated with liquid or gaseous fuels. Diesel, kerosene, alcohol, gasoline fuels, as well as regenerative fuels such as E-fuel and Blue Diesel are candidates. The MWI combustion ignition method technology can be relied upon to meet the latest interior engine specifications for fuel efficiency and pollutant reduction. One great advantage of the MWI technology is that legacy engine designs do not need to be modified, and that the ignition system merely needs to be replaced. Image & Caption Credit: MWI Micro Wave Ignition AG</span></i></td></tr>
</tbody></table>
<br />
This excerpted and edited from Yahoo News via Bloomberg -<br />
<br />
<i><b>Ex-Porsche CEO Aims to Save Combustion Engine From Scrapheap</b></i><br />
<i><br /></i>
<i>Using pulsed microwaves to ignite fuel rather than spark plugs or glow plugs, the engineers behind MWI Micro Wave Ignition AG say they can cut consumption of gasoline and diesel by as much as 30 percent, and emissions by as much as 80 percent, because the fuel burns at a lower temperature.</i><br />
<i><br /></i>
<i>The company, based in the small Black Forest town of Empfingen, has mandated Macquarie Capital to look for a buyer and international partner that can help to promote the new system and increase MWI’s financial firepower, according to people familiar with the matter. Rumor further asserts that the company has begun talks with some large automakers from South Korea and China - MWI declined to comment.</i><br />
<i><br /></i>
<i>Wiedeking and a group of other private investors own about 20 percent of MWI, which is controlled by its founders, Armin and Volker Gallatz.</i><br />
<i><br /></i>
<i>“I am convinced that MWI is a disruptive innovation with a huge market potential,” Wiedeking was cited as saying in a document shared by MWI.</i><br />
<i><br /></i>
<i>More efficient engine technology could keep traditional cars on the road for longer, shoring up industry profits as auto makers spend heavily to ramp up production of electric vehicles in coming years. Several manufacturers are still investing in better combustion engines.</i><br />
<i><br /></i>
<i>MWI’s pitch is that this technology can be integrated into existing engine architecture rather than requiring an all-new approach.</i><br />
<span style="font-size: x-small;">[<a href="https://finance.yahoo.com/news/ex-porsche-ceo-tries-save-085151093.html?soc_src=hl-viewer&soc_trk=fb&fbclid=IwAR2bv3J5-0E6IyHDdApm2TJeUq26po3PYnnL33m8Kl7RzzmtxCNbpPtYgiI" target="_blank">Reference Here</a>]</span><br />
<br />
The technology developed through today can be used for mass-produced engines and is patented worldwide. It significantly reduces fuel consumption and pollutant emissions in the double-digit percentage range.<br />
<br />
The technology in this case is not intended to compete with, but to instead enhance, electro-mobility: engines are used as range extenders in today’s and future electro-vehicles. Tankers, cruise ships, aircraft, heavy trucks: combustion engines will be used in these for decades into the future. MWI supplies environmentally aware technologies for these applications.<br />
<span style="font-size: x-small;">(ht: MWI Micro Wave Ignition AG)</span><br />
<br />
Making what is already very functional and good, <a href="http://www.thedrive.com/tech/25473/startup-claims-microwave-pulse-ignition-could-cut-ice-emissions-by-80-percent" target="_blank">better for the future</a> - all existing internal combustion cars can become ... Timeless Machines.<br />
<br />
... notes from <a href="https://symblogogy.blogspot.com/2018/12/new-combustion-technology-may-change.html" target="_blank">The EDJE</a><br />
<br />
<br />
<br />
<br />
<span style="font-size: x-small;"><b>TAGS: </b><i>Micro Wave Ignition, fossil fuel, internal combustion engines, Wendelin Wiedeking, MWI Micro Wave Ignition AG, Armin Gallatz, Volker Gallatz, The EDJE</i></span>... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0tag:blogger.com,1999:blog-29276121.post-58790803450154162052018-01-21T18:19:00.001-08:002018-01-27T10:22:31.302-08:00Happy Easter - Where An Emoji Meme Gets A Rite Of Spring Makeover<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCKNkYf6Kke3Ir0Q2ObFGy5GphNbBuaQ28Xy93Bp0ScqgEmBabriDAHDRaesCy9bYTB5sAS1enONTVwuLS24n9L5OTI5eILR-CRqq5jBi3H5_Xge3wGavsjSOwmU8Scv0jLMML/s1600/o-POOP-EMOJI-ICE-CREAM-facebook_Fotor.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="599" data-original-width="800" height="298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCKNkYf6Kke3Ir0Q2ObFGy5GphNbBuaQ28Xy93Bp0ScqgEmBabriDAHDRaesCy9bYTB5sAS1enONTVwuLS24n9L5OTI5eILR-CRqq5jBi3H5_Xge3wGavsjSOwmU8Scv0jLMML/s400/o-POOP-EMOJI-ICE-CREAM-facebook_Fotor.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px;"><i>Emojis come to be iconic when they establish themselves quickly and without much fanfare. This particular shape, with eyes and a smile, may have originally been created to represent chocolate ice cream, but was doomed from the start for many obvious reasons. Not the least of which is found in the coarseness of Social Media communications posturing. This arena has always been the Wild West. Image Credit: <a href="https://emojipedia.org/pile-of-poo/" target="_blank">Emojipedia</a> via <a href="http://www.businessinsider.com/microsoft-windows-poop-emoji-discussion-2015-8" target="_blank">Business Insider</a> (2015)</i></td></tr>
</tbody></table>
<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<b>Happy Easter - Where An Emoji Meme Gets A Rite-Of-Spring Makeover</b><br />
<b><br /></b>
YES! It was a peg wall full of hang tag packaging Pile Of Poo 3-D <a href="https://maxine-log.blogspot.com/2015/12/to-emoticon-or-not-to-emoticon-this-is.html" target="_blank">emojis</a> marked as FILLABLE EGGS in an assortment of Easter Egg colors (thank the stars none were brown).<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc1EurXuPzt-fNESIv1QGPwdAVGKWWJoySj8xft2nyrPdU3kKn4Tmq9cieYmUwwX6Y_0vFFHC-zdYIl1PqqehFslz424uFLIgwPWIuKYDvXMxinjDSv-LQtWb_cb20I38i7BjZ/s1600/Poop+Packaging+-+cropped_Fotor.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="345" data-original-width="800" height="172" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc1EurXuPzt-fNESIv1QGPwdAVGKWWJoySj8xft2nyrPdU3kKn4Tmq9cieYmUwwX6Y_0vFFHC-zdYIl1PqqehFslz424uFLIgwPWIuKYDvXMxinjDSv-LQtWb_cb20I38i7BjZ/s400/Poop+Packaging+-+cropped_Fotor.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px;"><i>Banner labeling marked as "Fillable Eggs" just under a pair of bunny ears to the left side of the label. Image Credit: Edmund Jenks (2018)</i><br />
<div>
<i><br /></i></div>
</td></tr>
</tbody></table>
Seasons and celebrations come and go throughout our lives. The ebb and flow of our family and social experiences allow us to have a life filled with the excitement of anticipation.<br />
<br />
On a recent trip to a local <a href="https://twitter.com/99Only" target="_blank">99 Cents Only Stores</a>, the seasonal aisles, which were previously filled with the red and green colors of the Christmas season, sported the rich red of Valentines Day cards and decorations as well the beginnings of the muted pinks, blues, purples, greens and yellows of Easter.<br />
<br />
Once confronted with these displays one is drawn to the typical fare such as cards, centerpieces, and candy gift enclosures of the season ... like eggs, fillable eggs.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTjfBa0T2-8qTBm45wQPGAR0m_tEi23GMdUW49rS2C83vSWpeNpheXdz3mLLZxHRY3296bTt9hOm6QLzR3x68I2ABDCe_ZFrqisCXJlrthO9l8otJqjHO4asPt7FzdfNW3KMHr/s1600/Fillable+Easter+Eggs_Fotor.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="800" data-original-width="800" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTjfBa0T2-8qTBm45wQPGAR0m_tEi23GMdUW49rS2C83vSWpeNpheXdz3mLLZxHRY3296bTt9hOm6QLzR3x68I2ABDCe_ZFrqisCXJlrthO9l8otJqjHO4asPt7FzdfNW3KMHr/s400/Fillable+Easter+Eggs_Fotor.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Typical plastic eggs folks use to hide candy and gifts in during Easter. Image Credit: Busy Body Kids</i></td></tr>
</tbody></table>
<br />
Being early into the Easter season, heck, Fat Tuesday hasn't even taken place, the selection was not as robust as one might anticipate.<br />
<br />
One hang tag packaging section was quite attention getting, in that, it featured something that was, at once, current in shape, but just a bit odd. This is not an everyday egg!<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5JCTI7L3-UpUNpyswvNlYVjJY_EJy7HEAShuddmmSfPEgoFZSumRDYmdxvA9LBWrIsAgTUnOwie811HwiL973akRNwQUGdcevWNxfrwl35xz6oiYooGEX37gFJ76QwiC4ek2G/s1600/Turd+Happy+Easter+Emojis+Gone+Wild+-+adjusted.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="791" data-original-width="446" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5JCTI7L3-UpUNpyswvNlYVjJY_EJy7HEAShuddmmSfPEgoFZSumRDYmdxvA9LBWrIsAgTUnOwie811HwiL973akRNwQUGdcevWNxfrwl35xz6oiYooGEX37gFJ76QwiC4ek2G/s640/Turd+Happy+Easter+Emojis+Gone+Wild+-+adjusted.jpg" width="360" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Image Credit: <a href="https://maxine-log.blogspot.com/2018/01/happy-easter-where-emoji-meme-gets-rite.html" target="_blank">Edmund Jenks (2018)</a></i></td></tr>
</tbody></table>
<br />
Lest one think this might be inappropriate messaging for outside of the common Social Media platforms where we all may be exposed to this kind of light-hearted coarseness, consider that Apple Corporation has recently been airing a commercial in heavy rotation using a <a href="https://www.youtube.com/watch?v=mW6hFttt_KE" target="_blank">song by SOFI TUKKER titled Best Friend</a> (<i>click link</i>) that features, momentarily, this same Pile Of Poo emoji.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQddUND5CPV0-jmg3H1XjrbBXtTKHPjzg1A_driLRGpmcuCh2Y5THGXcteTZG2uX2X9NtkqrkkYnZz6xv0-VGdsvkg5kk_BxSROzz1plVZ8eikr5W-tp276dXJgaNnmzDjrtAD/s1600/Capture+-+Meet+iPhone+X+-+Best+Friend.PNG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="502" data-original-width="825" height="242" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQddUND5CPV0-jmg3H1XjrbBXtTKHPjzg1A_driLRGpmcuCh2Y5THGXcteTZG2uX2X9NtkqrkkYnZz6xv0-VGdsvkg5kk_BxSROzz1plVZ8eikr5W-tp276dXJgaNnmzDjrtAD/s400/Capture+-+Meet+iPhone+X+-+Best+Friend.PNG" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Apple's Pile Of Poo emoji as it appears in Apple's commercial introducing the new iPhone X to the world. Image Credit: Apple Corporation via YouTube (2017)</i></td></tr>
</tbody></table>
<br />
One can almost imagine the discussions in the product planning boardrooms ... in China. Can anyone sense the disconnect here?<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhkMqG1kE7AVf0END_BvYBNpKDXJDvG9xQV4svgB7t9fK6O23NKmcI_NPXmt4cT7gA5muWMflIi_4V2tEZfVJ1yV_b-zmmsL32eP3AOdQ0Yru8pQ7n7dm2RxU_btUekUMocqR-/s1600/Turd+Happy+Easter+Emojis+Gone+Wild+-+Book+Worm.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="178" data-original-width="178" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhkMqG1kE7AVf0END_BvYBNpKDXJDvG9xQV4svgB7t9fK6O23NKmcI_NPXmt4cT7gA5muWMflIi_4V2tEZfVJ1yV_b-zmmsL32eP3AOdQ0Yru8pQ7n7dm2RxU_btUekUMocqR-/s400/Turd+Happy+Easter+Emojis+Gone+Wild+-+Book+Worm.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>A glasses festooned face with a tooth style grin. Image Credit: Edmund Jenks (2018)</i></td></tr>
</tbody></table>
<br />
Then now, after the decision had been made to develop a product to be sold during the Easter celebration season in the West, the order goes down to the modeling department to create a mold that would be the right size, to be split in half, so that a parent, grandparent, friend would be able to insert an inclusion, a candy or other small object, for gifting purposes.<br />
<br />
What goes on in the mind of a person with the engineering degree/training and crafts background to create such a thing so it would become ... a THING?<br />
<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUJYjdflSMckmCE_0_WA9AxBr9giBON71VsofCUyimAjVO28FAASzK23Oz-qyB_3ctVhnxfJPmQHt60dQHPoGYg6VPa9eAD5Dv8dEXJIrJFQ3G6XI_08eNfjfUX72uxkqG-_wf/s1600/Turd+Happy+Easter+Emojis+Gone+Wild+-+Drooling.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="158" data-original-width="158" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUJYjdflSMckmCE_0_WA9AxBr9giBON71VsofCUyimAjVO28FAASzK23Oz-qyB_3ctVhnxfJPmQHt60dQHPoGYg6VPa9eAD5Dv8dEXJIrJFQ3G6XI_08eNfjfUX72uxkqG-_wf/s400/Turd+Happy+Easter+Emojis+Gone+Wild+-+Drooling.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>A laughing expression with drool coming out of one side. Image Credit: Edmund Jenks (2018)</i></td></tr>
</tbody></table>
<br />
Meeting after meeting, where the tests prove that this is now a product, until the next step where the other decisions have been made on differentiation, such as color(s), screened graphic faces, packaging considerations are applied.<br />
<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXwcLIvU3RbHJlzczrP-NXX0X3ixJwQy5TzwN6KPnv8g2ioww9bYgtWhu-Va8NcLBt2LwawPrmydP11tmvC7eFDHIFjkt0Ulwnoygeaflf_NbzJ3d0fMvP1jpzW_LazXxrOh3Z/s1600/Turd+Happy+Easter+Emojis+Gone+Wild+-+Oh.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="158" data-original-width="158" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXwcLIvU3RbHJlzczrP-NXX0X3ixJwQy5TzwN6KPnv8g2ioww9bYgtWhu-Va8NcLBt2LwawPrmydP11tmvC7eFDHIFjkt0Ulwnoygeaflf_NbzJ3d0fMvP1jpzW_LazXxrOh3Z/s400/Turd+Happy+Easter+Emojis+Gone+Wild+-+Oh.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>A surprise "Oh!" expression. Image Credit: Edmund Jenks (2018)</i></td></tr>
</tbody></table>
<br />
Small groups of graphic designers come up with an assortment of face configurations. Each by each are approved and moved forward into the production process.<br />
<br />
Faces include a surprise "Oh!" expression, a laughing expression with drool coming out of one side, a glasses festooned face with a tooth style grin similar to a Bugs Bunny (apologies to Warner Bros. Looney Tunes and Mel Blanc) graphic, each coming to being approved and moved forward.<br />
<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm04wU4oj81SxIxQcB4mNEkby-ii5HPTdSN94KFXBcO6PrG_bF9UA5viXDtDrPibXB2GyWrZrokArxHGu5ptgtJPgxZAuUSMCcBodAxIwNOIw0ng6exlyzOkY-ppj7y4jmNUed/s1600/Turd+Happy+Easter+Emojis+Gone+Wild+-+Rasberry.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="164" data-original-width="164" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm04wU4oj81SxIxQcB4mNEkby-ii5HPTdSN94KFXBcO6PrG_bF9UA5viXDtDrPibXB2GyWrZrokArxHGu5ptgtJPgxZAuUSMCcBodAxIwNOIw0ng6exlyzOkY-ppj7y4jmNUed/s400/Turd+Happy+Easter+Emojis+Gone+Wild+-+Rasberry.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>A squinty eyed, raspberry tongue expression. Image Credit: Edmund Jenks (2018)</i></td></tr>
</tbody></table>
<br />
Some of these screened faces are quite sophisticated requiring more than just one pass due to color and other considerations. Each face being applied, some with color first then the final pass of black.<br />
<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghR4xPQf89STph-6R1C78nyc4PKWo5gy7xPcxs8PiOCjxbCoPvgykG4m9PEWkP-xhnsnXOfsKqFZMT_qwM3KFWSItdSjf24D9iQ9QmmeZ68p3Sw9Wd-Jqd2GBYVFmUXkCRjpWO/s1600/Turd+Happy+Easter+Emojis+Gone+Wild+-+Sad.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="193" data-original-width="192" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghR4xPQf89STph-6R1C78nyc4PKWo5gy7xPcxs8PiOCjxbCoPvgykG4m9PEWkP-xhnsnXOfsKqFZMT_qwM3KFWSItdSjf24D9iQ9QmmeZ68p3Sw9Wd-Jqd2GBYVFmUXkCRjpWO/s400/Turd+Happy+Easter+Emojis+Gone+Wild+-+Sad.jpg" width="397" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>A sad, "W<span style="font-size: 12.8px;">oe is me!</span>" style expression. Image Credit: Edmund Jenks (2018)</i></td></tr>
</tbody></table>
<br />
Each face having to go through a final inspection to make sure the registration of the application met minimum standards of graphic representation. Does the face impart the emotion it was originally designed to achieve?<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEik1kSO6e8eBaREBvHEa8UGyXkLak0kXf1ZEaa0Fu_ttbd3BDGUIzOn0G2avOVNfeI8Ea05yR-5hVf9GnedPCg_bU-dfqKtPwODHdHgAWAl2YgM46MPWfJBKbdiBLSBWUpW3d_6/s1600/Turd+Happy+Easter+Emojis+Gone+Wild+-+Winky.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="160" data-original-width="161" height="397" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEik1kSO6e8eBaREBvHEa8UGyXkLak0kXf1ZEaa0Fu_ttbd3BDGUIzOn0G2avOVNfeI8Ea05yR-5hVf9GnedPCg_bU-dfqKtPwODHdHgAWAl2YgM46MPWfJBKbdiBLSBWUpW3d_6/s400/Turd+Happy+Easter+Emojis+Gone+Wild+-+Winky.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>A happy smile-faced wink expression. Image Credit: Edmund Jenks (2018)</i></td></tr>
</tbody></table>
<br />
Through all of the process of preparing the product for sale and ... profit. The culture continues to shape the environment socially and politically.<br />
<br />
Here in America, we have been confronted just this past week with an account of communication and expression found in our political discourse that boiled down to just one word ... s***hole. This word, similar in meaning to fecal-cavity, was picked up and used during the course of one full day of broadcasting by a cable news service about 195 times.<br />
<br />
The term was used to describe countries that clearly operated politically and culturally with a complete lack of standards in cleanliness, building codes and aspiration to become operating at a higher level of standard through individual, family, and political governance conviction.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2yjpNRejy643_Of6yOWxxSzdRaLRHgv5u03_XSnFyAvuuewCaD5uZ55HS1jwkS7hM97tPxAdjBU2w8vgiPtDo7a-WtGYug8ChB15tNMASqyvrMHg6cpXA42G9JHUavUEuuM2l/s1600/Turd+Happy+Easter+Emojis+Gone+Wild+-+Wow.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="158" data-original-width="158" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2yjpNRejy643_Of6yOWxxSzdRaLRHgv5u03_XSnFyAvuuewCaD5uZ55HS1jwkS7hM97tPxAdjBU2w8vgiPtDo7a-WtGYug8ChB15tNMASqyvrMHg6cpXA42G9JHUavUEuuM2l/s400/Turd+Happy+Easter+Emojis+Gone+Wild+-+Wow.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>A bookworm-style pile of poo in shock expression. Image Credit: Edmund Jenks (2018)</i></td></tr>
</tbody></table>
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This may be a clue how this product, which was designed, developed, and finally produced for sale to a needy public, ended up at a close-out lots merchandising king, the 99 Cent Only retail store chain.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhon6YJTA0sTpzW1HCYdfcqA-B9GDxfIguFSRmcbVVZW1M4g8J2IidYAOxMHYXYjXjbiQRl0N_YSFfXwQHiwt7wiHf3SC13m-Fp7NzszvrEFTXHOETHrOW6iu_aKQNLIeVSB282/s1600/Turd+Happy+Easter+Emojis+Gone+Wild+-+Yum.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="158" data-original-width="158" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhon6YJTA0sTpzW1HCYdfcqA-B9GDxfIguFSRmcbVVZW1M4g8J2IidYAOxMHYXYjXjbiQRl0N_YSFfXwQHiwt7wiHf3SC13m-Fp7NzszvrEFTXHOETHrOW6iu_aKQNLIeVSB282/s400/Turd+Happy+Easter+Emojis+Gone+Wild+-+Yum.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>A Mmmmm, yum, yum expression with <span style="font-size: 12.8px;">tongue</span>. Image Credit: Edmund Jenks (2018)</i></td></tr>
</tbody></table>
<br />
All Symblogogy can surmise, with the production and sale of this rather odd display, once we bring these Pile Of Poo emoji memes home, fill them with treats to celebrate Easter, when given out and used as intended - does this act make us participants in a cultural rite-of-spring ... Turd-World Country?<br />
<br />
Jus' askin'!<br />
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<br />
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<span style="font-size: xx-small;"><b>TAGS: </b><i>Pile Of Poo, Emoji, Easter Egg, Easter, Egg, Rite-Of-Spring, SOFI TUKKER, Apple, iPhone X, Emojipedia, China, Shithole, 99 Cents Only Stores, Symblogogy</i></span><br />
<br />... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0Toluca Lake, Los Angeles, CA, USA34.1501794 -118.3549608999999834.1238989 -118.39530139999998 34.1764599 -118.31462039999998tag:blogger.com,1999:blog-29276121.post-69293768375973869422016-07-18T19:10:00.001-07:002016-07-19T10:11:32.062-07:00Software Update: Automotive Grade Linux Spec v2.0 Arrives, Adoption Grows<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqXkWA3pOzWKBgz_0HduohbmsYjW9RhbT4N8wCVNf6qRLopgzGnf39C0yL3k9WsXCqvgBqLg9NgCnXVwcO24mqDcLLRjSlWGYZN7khjlL7o_xY-XB1ETMIIquXI43ZYY6uOwqrPA/s1600/DSC05589+-+Infiniti+Q70s+Control+Panel+Display+-+MPG+Track+Day+-+Edmund+Jenks.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqXkWA3pOzWKBgz_0HduohbmsYjW9RhbT4N8wCVNf6qRLopgzGnf39C0yL3k9WsXCqvgBqLg9NgCnXVwcO24mqDcLLRjSlWGYZN7khjlL7o_xY-XB1ETMIIquXI43ZYY6uOwqrPA/s400/DSC05589+-+Infiniti+Q70s+Control+Panel+Display+-+MPG+Track+Day+-+Edmund+Jenks.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;"><i>Infiniti Q70s Control Panel Display as seen at a recent Willow Springs International Raceway Motor Press Guild (MPG) Track Day event. Image Credit: Edmund Jenks (2015)</i></span></td></tr>
</tbody></table>
<b><br /></b>
<b>Software Update: Automotive Grade Linux Spec v2.0 Arrives, Adoption Grows</b><br />
<span style="font-size: x-small;">Jul 14, 2016 — by Eric Brown, hackerboards.com</span><br />
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The Automotive Grade Linux project released v2 of its open platform for connected cars, and added support for Raspberry Pi, DragonBoard, and Wandboard SBCs.<br />
<div>
<br /></div>
The Linux Foundation’s Automotive Grade Linux (AGL) project, which is developing a “Linux-based, open platform for the connected car,” announced the release of the second version of its Unified Code Base (UCB) distribution for in-vehicle infotainment (IVI). The latest version adds features like audio routing, rear seat display support, the beginnings of an app platform, and support for development boards including the DragonBoard, Wandboard, and Raspberry Pi.<br />
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AGL’s Yocto Project derived UCB distro, which is also based in part on the GENIVI and Tizen automotive specs, was first released in January. UCB 1.0 followed an experimental AGL stack in 2014 and an AGL Requirements Specification in June, 2015.<br />
UCB is scheduled for a 3.0 release in early 2017, at which point some automotive manufacturers will finally use it in production cars. Most of the IVI software will be based on UCB, but carmakers can also differentiate with their own features.<br />
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New features in UCB 2.0, which will be available for download by the end of the week, include:<br />
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<ul>
<li>Rear seat display and video playback — supports simultaneous playback on front and rear displays</li>
<li>Audio routing and mixing — based on GENIVI and Tizen audio management, prioritization, and layering</li>
<li>Application framework — controls and manages installation, launch, and update of applications, and adds security by assigning resources only to approved apps</li>
<li>ConnMan network management — ConnMan daemon based scheme for pairing multiple Bluetooth devices and switching data connections between Bluetooth and WiFi</li>
<li>Vehicle bus messaging — rewritten with built-in security to prevent unwanted intrusions and stop rogue apps from communicating with vehicle bus</li>
<li>New build environment — faster server that lets developers specify what goes into the build, and submit custom jobs</li>
<li>New test infrastructure — enables connect connectivity to a hardware board over the Internet to perform testing</li>
<li>New hardware support — NXP Sabre Automotive, Wandboard, Qualcomm DragonBoard, TI Vayu EVM, and Raspberry Pi, adding to previous support for Renesas R-CAR M2 PORTER and R-CAR E2 Silk, Intel boards like the MinnowBoard MAX, and the QEMU x86 64-bit emulator</li>
<li>AGL UCB 2.0 is being demonstrated at the Automotive Linux Summit on July 13-14 in Tokyo. The demo includes rear seat display, video playback, AM/FM radio, wheel input device, navigation, HVAC control, media player and browser, and settings and home screen functionality.</li>
</ul>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8lHqW2yh9zWyk3Wghja9xpC7nE1FnVCJtojctYmPYZUpJAqNWaS0UcwT_LcbUAv-jweQsZ-RNi23Rt5fii4IDpCNRPgtmFiPdZzqmfYxGBAKRN4OFZSpqopEp1ybkvqONI547Mg/s1600/automotive_grade_linux_archv1.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="367" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8lHqW2yh9zWyk3Wghja9xpC7nE1FnVCJtojctYmPYZUpJAqNWaS0UcwT_LcbUAv-jweQsZ-RNi23Rt5fii4IDpCNRPgtmFiPdZzqmfYxGBAKRN4OFZSpqopEp1ybkvqONI547Mg/s400/automotive_grade_linux_archv1.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="text-align: start;"><span style="font-size: x-small;"><i>Automotive Grade Linux architecture (Ctrl-Click to enlarge). Image Credit: copyright © 2016 Linux.com</i></span></span></td></tr>
</tbody></table>
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<b>AGL Membership Expands</b><br />
<br />
AGL seems to be eclipsing GENIVI as the leading open Linux car platform. More than 30 new companies have joined AGL in the past year, bringing the membership to more than 70.<br />
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The January release of UCB 1.0 was accompanied by the announcement of new members including Ford, Subaru, Mazda, and Mitsubishi Motors. Pre-existing members include Toyota, Nissan, and Jaguar Land Rover, which already offers an AGL-inspired IVI system. The addition of Ford, a longtime Windows Automotive partner, was a particularly significant coup, and the sign-on of automotive IVI component vendors like Harman, Panasonic, and Pioneer was also key.<br />
<br />
In recent months, Hyundai has joined, along with dozens of technology companies. These include chipmakers like TI, MediaTek, and Qualcomm, which has launched an automotive-focused, Linux-ready Snapdragon 820a SoC and Connected Car Reference Platform. Previous semiconductor members included Renesas and Nvidia, which has a Linux-compatible Drive PX smart car system based on its Tegra SoCs.<br />
<br />
Joining an organization doesn’t equate with a commitment to use its spec. Yet, the AGL has garnered promises to implement UCB from Toyota, as well as chipmaker Renesas and IVI equipment manufacturers like Aisin AW, DENSO, Fujitsu Ten, Harman, Panasonic, and Pioneer.<br />
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<b>IVI’s Long Road</b><br />
<br />
IVI systems started appearing in luxury cars about a decade ago around the time of the first iPhone and Android phones, and the oldest Linux-oriented organization focused on IVI — the GENIVI Alliance — was founded more than seven years ago. Yet IVI systems, which combine touch-enabled navigation and infotainment features, and in many cases the communications, safety, and security features provided by AGL’s UCB, are still far from universal.<br />
<br />
An IHS report from late December projected that sales of automotive displays of 7.0-plus inches will reach only 33.5 million units in 2021, or less than half of the roughly 82.9 million cars sold globally in 2015.The IVI tide is rising faster, however, as the sales will grow at a rate of nearly 10 percent.<br />
<br />
The relatively slow uptake compared to smartphones is due to the conservative nature of the automotive business, which is based largely on the necessary concern for safety. This continues to be a concern as IVI is integrated with advanced driver assistance systems (ADAS) systems and self-driving cars.<br />
<br />
There’s still plenty of time for new contenders to take on leading platforms like QNX and Windows Embedded Automotive. Most of the newcomers run on Linux or the Linux-based Android, with projects based on AGL, GENIVI, or other Linux platforms such as Intel’s In-Vehicle Solutions or the new Qt Automotive Embedded. The Qt Company is an AGL member, and says it will provide backends for AGL, GENIVI, and QNX. Intel’s Wind River subsidiary is also a member.<br />
<br />
Android-based IVI systems include Mitsubishi’s FlexConnect.IVI, Renault’s R-Link, and Parrot’s after-market Android IVI solutions. There continue to be rumors that mobile/IVI integration stacks like Google’s Android Auto and Apple’s CarPlay will turn into full-fledged IVI and telematics platforms.<br />
<br />
The automotive business now has sufficient experience with IVI to realize the benefits of a universal open platform. They understand the complications and costs involved with keeping up with increasingly sophisticated, fast-changing technology. Like most other automotive platforms, UCB will support “instrument cluster, heads up display, telematics, and autonomous driving in the future,” says AGL.<br />
<br />
“The automotive industry is starting to embrace an open innovation mindset, and OEMs and suppliers are realizing that collaboration and joint development benefit the entire industry,” stated Dan Cauchy, General Manager of Automotive at The Linux Foundation. “The AGL UCB provides the industry with a single, shared platform that will ultimately reduce fragmentation, improve time-to- market and reduce the cost of software development for everyone.”<br />
<br />
“The latest version of the AGL UCB distribution marks a significant step toward building a developer ecosystem around the platform,” stated Masashige Mizuyama, CTO, Infotainment Business, Panasonic. “The new platform enables developers to build and test one application that can be supported by multiple OEMs, instead of having to build multiple applications with the same function.”<br />
<br />
<b>Further information</b><br />
<br />
More information on AGL UCB, including a link for free downloads, may be found at the Linux Foundation’s Automotive Grade Linux website.<br />
<span style="font-size: x-small;">[<a href="http://hackerboards.com/automotive-grade-linux-2-0-spec-arrives-adoption-grows/" target="_blank">Reference Here - copyright © 2016 Linux.com</a>]</span><br />
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TAGS:</span></b><span style="font-size: x-small;"> <i><a href="http://www.performanceracingtechtalk.com/Automotive/article/software_update_automotive_grade_linux_spec_v2.0_arrives_adoption_grows#extended" target="_blank">Performance & Racing Tech Talk</a>, Automotive Grade, Linux, AGL, UCB, Unified Code Base, In-Vehicle Infotainment, IVI, Raspberry Pi, DragonBoard, Wandboard SBC, Yocto Project,</i></span>... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0tag:blogger.com,1999:blog-29276121.post-13670674735980243392016-01-24T09:27:00.000-08:002016-01-27T18:13:53.271-08:00AutoSuit - A Techno Solution To The Well Dressed Man<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgefwWvI7fVcAMPYleHVQHRUBKIaY3cYeWcseTbw1q8y7PG77SzP4CDSI1bLvMsdFkmF1SWzRzpUcanc4c_W4hyphenhyphen-j_oR65kp7GuZ_ItX4so35rsDPmfzUoPhvlqdWttRCbwwm5y/s1600/Gay+Giano+-+3D+Body+Scan+-+Jonathan+Wong+via+South+China+Morning+Post.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="277" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgefwWvI7fVcAMPYleHVQHRUBKIaY3cYeWcseTbw1q8y7PG77SzP4CDSI1bLvMsdFkmF1SWzRzpUcanc4c_W4hyphenhyphen-j_oR65kp7GuZ_ItX4so35rsDPmfzUoPhvlqdWttRCbwwm5y/s400/Gay+Giano+-+3D+Body+Scan+-+Jonathan+Wong+via+South+China+Morning+Post.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-size: x-small;">Gay Giano’s business development director Matthew Lee stands at store front display wearing his latest 3D scanned suit for the well dressed man. Image Credit: Jonathan Wong via South China Morning Post</span></i></td></tr>
</tbody></table>
<br />
<b>AutoSuit - A Techno Solution To The Well Dressed Man</b><br />
<br />
This robotic tailor can place anyone in the perfect suit in less than 10 seconds.
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<i><span style="font-size: x-small;"><b>Hong Kong-based Gay Giano 3D Tailor</b> - </span></i><span style="font-size: x-small;"><i>Customers are asked to wear a tight-fitting tank top and step inside a changing room equipped with 14 infrared sensors - eight in the front and six at the back. The machine instructs the customer to stand at a certain spot and hold still while it does its work in under 10 seconds. The data, including not just measurements of length and circumference, but also angles, is instantaneously delivered to an app on the tablet.</i></span><i><span style="font-size: x-small;"> </span></i></div>
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For tailors, the measurements taken of their customer are necessary to come out with a decent fit result. Without these 24 or so measures - each by each, one might come out with something slightly better than a blanket but that the customer would not accept.
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In these days of innovation, when technology is present almost everywhere, tailoring now has become much easier and precise.
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYreE0ehkpbJjk7s0-jPQMepor7Rv273Tm2DFNAiQwJrgr7Zx1vQvnLSXA6keevzUsns5MAvP5mbwaJdVSi04GWoBGv2gOr7H8BeSMI87HLBCkEZSuduFMCqfM14paL759E4rO/s1600/Screen-Shot-2016-01-18-at-13.24.39.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYreE0ehkpbJjk7s0-jPQMepor7Rv273Tm2DFNAiQwJrgr7Zx1vQvnLSXA6keevzUsns5MAvP5mbwaJdVSi04GWoBGv2gOr7H8BeSMI87HLBCkEZSuduFMCqfM14paL759E4rO/s400/Screen-Shot-2016-01-18-at-13.24.39.png" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;"><i>Business development director at Charmston Limited, Matthew Lee, said that the technology helps boost a trade that is struggling due to a shortage of fresh tailors entering the game. Lee said “There’s a huge disconnect between these traditional craftsmen or craftswomen and the next generation. There’s no one taking over. So we felt that, if that’s the case, it’s either a dying trade or we can revitalise it with technology that could enhance or keep a better record of their knowledge,”. Caption & Image Credit: The 3D Measurement Company</i></span></td></tr>
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This 'robotic tailor' (scanner) is a breakthrough that in less than 10 seconds, one will get the perfect fit suit as this robotic tailor gives over 120 detailed measurements. All that is needed is the usual good cloth, a studied technician, and about six hours - voila ... appears the well dressed man.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjB2AXGO5-SMcmG_79xCS8u0z4PL46qn2ZKfKd0eoseODW4Z2WNxO79XiLd29naAgbp9quGqh3uc6zAcmxSSKFhKP5Hz0akIAvgXcSQQ9w2KCL4v7prqNQ8mhTltVWza7g2CEb/s1600/3D+Body+Scan+in+scanner+-+Jonathan+Wong+via+South+China+Morning+Post.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjB2AXGO5-SMcmG_79xCS8u0z4PL46qn2ZKfKd0eoseODW4Z2WNxO79XiLd29naAgbp9quGqh3uc6zAcmxSSKFhKP5Hz0akIAvgXcSQQ9w2KCL4v7prqNQ8mhTltVWza7g2CEb/s400/3D+Body+Scan+in+scanner+-+Jonathan+Wong+via+South+China+Morning+Post.jpg" /></a></div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;"><i>The company uses 14 infrared sensors to scan a customer’s body and provide 120 precise measurements, but the 3D tech is more interested in keeping a firm record of this traditional craft, according to Gay Giano’s business development director Matthew Lee. Image Credit: Jonathan Wong via South China Morning Post</i></span></td></tr>
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Gay Giano 3D Tailor is now working with an Israeli firm to develop software that will show a 3D pattern rendering of the suits within 15 minutes.<br />
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The store has been using and perfecting 3D measuring technology since it opened in November 2014. Its tailors are now working with the Israeli software company to create an accurate rendition of the fabrics used by taking into account the tension and weight of the materials to show the correct drape.<br />
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The company has invested US$100,000 on the scanning technology and the software needed to render the designs. It expects to introduce the software in the second quarter of this year.<br />
<span style="font-size: x-small;">[ht: <span style="text-align: center;">South China Morning Post</span>]</span><br />
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<span style="font-size: x-small;"><span style="font-size: xx-small;"><b>TAGS:</b> <i>robotic tailor, ten seconds, Hong Kong, Gay Giano, 3D Tailor, body scan, South China Morning Post, 3D Measurement Company, Symblogogy</i></span></span>... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0tag:blogger.com,1999:blog-29276121.post-17046684705852286002015-12-24T16:05:00.001-08:002017-07-04T08:15:22.061-07:00Onagawa Town In Japan Home To Process Technology Danborghini <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjT7Cwg0YkPI9ti08WgN9MY7HR-cwZaU1ht5TRd7oWsgRn7TyYA0tNQqdgHDlGnsQvQziU51AJv1XHD9ImWZm_qol2N8BwHXokYbFENp4prmKoL5sb00W7JmqwwMwOAYVYKH0ATnw/s1600/Front+Shot+With+Logo.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjT7Cwg0YkPI9ti08WgN9MY7HR-cwZaU1ht5TRd7oWsgRn7TyYA0tNQqdgHDlGnsQvQziU51AJv1XHD9ImWZm_qol2N8BwHXokYbFENp4prmKoL5sb00W7JmqwwMwOAYVYKH0ATnw/s400/Front+Shot+With+Logo.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-size: x-small;">The president of the packaging company, Hideki Konno (holding Danborghini logo), said he hopes the street will attract many people and enliven both Onagawa and Ishinomaki. Image Credit: NHK World (2015)</span></i></td></tr>
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<b><a href="http://lamborghinitechtalk.com/life_events/article/onagawa_town_in_japan_home_to_process_technology_danborghini#extended" target="_blank">Onagawa Town In Japan Home To Process Technology Danborghini </a></b><br />
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This week marked the revival of a shopping district in the northeastern Japanese town in Miyagi Prefecture devastated by the 2011 tsunami. Onagawa Town was commemorated with an opening ceremony December 23rd, 2015.<br />
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<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-size: x-small;">A similar model Lamborghini in real life as it was parked on La Brea Avenue near Melrose Avenue in Hollywood, CA., December 23, 2015. Image Credit: Edmund Jenks (2015)</span></i></td></tr>
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The mayor of Onagawa Town, Yoshiaki Suda, gave a ceremonial speech on Wednesday to declare the central shopping thoroughfare open. A recent count put Onagawa's population at just under 7,000 inhabitants, down by more than 30 percent from pre-disaster levels. The decline is the steepest among municipalities affected by the tsunami, so this revival event was a significant marker in the region's comeback.<br />
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To mark the opening of this shopping street, a life-size cardboard replica of a Lamborghini Italian sports car was placed on display.<br />
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The model car (based on a Lamborghini Aventador LP 700-4), referred to as the Danborghini, is the work of Konno Konpou packaging company in neighboring Ishinomaki City. <br />
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The car has been dubbed “Danborghini,” a portmanteau of Lamborghini and “<a href="https://en.wikipedia.org/wiki/Danbo_%28character%29" target="_blank">danbo</a>,” the Japanese word for a 3D cardboard character. The Danborghini weighs around 100 kilograms and took a six-member team six months to complete.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrPJwYjICHd3XnPHIMJp1nLJ9yTPbW7iNAN3rUPGxHaHx9wDkG-VGVx4XVen6mkrJtB5RYqJ2RyoRGIU6bkG2GM_FvJcE4Xvbf8cpQssW5hNiC1ZDGbGCBM3fcVWh6JMJClSv1bQ/s1600/Capture+-+Danborghini+Wheel+-+Konpo75+via+Twitter+-+640px.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="197" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrPJwYjICHd3XnPHIMJp1nLJ9yTPbW7iNAN3rUPGxHaHx9wDkG-VGVx4XVen6mkrJtB5RYqJ2RyoRGIU6bkG2GM_FvJcE4Xvbf8cpQssW5hNiC1ZDGbGCBM3fcVWh6JMJClSv1bQ/s400/Capture+-+Danborghini+Wheel+-+Konpo75+via+Twitter+-+640px.png" width="400" /></a></div>
<i><span style="font-size: x-small;">Cardboard tire being removed from the Danborghini. Tire detail complete with groove pattern reproduced by Konno Konpou Inc. staff. on right - Getty Images <a href="http://cache3.asset-cache.net/xd/502536728.mp4?v=1&c=IWSAsset&k=2&d=F892831AC3B30DCB136B98E7D06B3487DD9BE2D9A1DB104C3B543FA951C8591C96D9D90ED8E224F1" target="_blank">VIDEO HERE</a>. Image Credit: Konpo75 via Twitter</span></i><br />
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<b>This excerpted and edited from Asahi Shimbun - </b><br />
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<b><i>Hot pink cardboard Lambo designed to bring out the crowds in Miyagi</i></b><br />
<span style="font-size: x-small;"><i>By KENGO HIYOSHI/Asahi Shimbun Staff Writer - December 19, 2015 - ISHINOMAKI, Miyagi Prefecture</i></span><br />
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<i>Every last detail of the bright pink life-size Italian supercar Lamborghini going on show at a shopping mall near here was replicated ... in cardboard.</i><br />
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<i>And, it may just serve as a tonic for survivors of the 2011 earthquake and tsunami disaster.</i><br />
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<i>The cardboard Lambo will go on display from Dec. 23 at an outlet of packaging material firm Konno Konpou Inc., which created faux exotic car.</i><br />
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<i>“We wanted to build a car we worship with our processing technology,” said Hideki Konno, the 43-year-old president of Konno Konpou, who led the project.</i><br />
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<i>After the March 11 disaster, Konno Konpou offered free reinforced corrugated cardboard to shelters to be used as partitions to provide privacy to evacuees.</i><br />
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<i>“Nearly five years have passed since the disaster,” Konno said. “It will be great if the re-created car can help draw a crowd (to the new shopping center).”</i><br />
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<i>It uses 500 or so parts built with reinforced corrugated cardboard. For a faithful re-creation, Konno’s team refused to cut corners on even the tiniest details, such as parts of the engine and the car’s tires.</i><br />
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<i>The team began the project about two and half years ago beginning with a small scale model. It then spent about six months on the life-size car, on which they toiled during slow work times.</i><br />
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<i>The Danborghini can be seen at the shopping center in Onagawa, a town that was severely affected by the disaster triggered by the Great East Japan Earthquake, like Ishinomaki and elsewhere in northeastern Japan.</i><br />
[<a href="http://ajw.asahi.com/article/behind_news/social_affairs/AJ201512190037" target="_blank">Reference Here</a>]<br />
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Packaging cardboard processes applied to promotional display is a great way to attract attention and promote the capabilities of packaging technology in an effort to stimulate business ... on several levels. <br />
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“<i>We started from the midst of sorrow and despair and completed the shopping street by bringing together the ideas of town residents</i>,” Onagawa Mayor Yoshiaki Suda said at the opening ceremony for the street. “<i>We want to maintain the bustle in the town</i>.”<br />
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... notes from The EDJE<br />
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<span style="font-size: x-small;"><b>TAGS:</b> <i>Danborghini, Onagawa, Ishinomaki, Miyagi Prefecture, Lamborghini, Aventador, LP 700-4, The EDJE, Symblogogy, Yoshiaki Suda, NHK World, Konpo75</i></span>... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0tag:blogger.com,1999:blog-29276121.post-10788640177050705832015-12-19T08:03:00.001-08:002015-12-19T08:21:02.177-08:00Dean Batchelor Awards Banquet - 2015 MPG AWARDS WINNERS<div class="title_outer title_without_animation" data-height="190" style="-webkit-text-stroke-width: 0px; background: rgb(255, 255, 255); border: 0px; color: #333333; font-family: 'Open Sans', Arial, Helvetica, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 300; letter-spacing: normal; line-height: 26px; margin: 0px; orphans: auto; outline: 0px; padding: 0px; text-align: start; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 1; word-spacing: 0px;">
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<span style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">2015 MPG AWARDS WINNERS</span></h1>
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<article class="post-17835 post type-post status-publish format-standard has-post-thumbnail hentry category-dean-batchelor-award category-events category-news tag-awards tag-press-releases" id="post-17835" style="display: inline-block; margin: 0px; width: 520px;"><div class="post_content_holder" style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; width: 520px;">
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<span class="date" style="background: transparent; border: 0px; color: #bebebe; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">16 DEC</span><span class="Apple-converted-space"> </span>2015 MPG AWARDS WINNERS</h2>
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<span class="time" style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Posted at 09:09h</span><span class="Apple-converted-space"> </span>in<span class="Apple-converted-space"> </span><a href="http://www.motorpressguild.org/category/events/dean-batchelor-award/" rel="category tag" style="background: transparent; border: 0px; color: #bebebe; cursor: pointer; font-weight: 400; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline;">Dean Batchelor Award</a>,<span class="Apple-converted-space"> </span><a href="http://www.motorpressguild.org/category/events/" rel="category tag" style="background: transparent; border: 0px; color: #bebebe; cursor: pointer; font-weight: 400; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline;">Events</a>,<span class="Apple-converted-space"> </span><a href="http://www.motorpressguild.org/category/news/" rel="category tag" style="background: transparent; border: 0px; color: #bebebe; cursor: pointer; font-weight: 400; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline;">News</a> <span class="post_author" style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">by <a class="post_author_link" href="http://www.motorpressguild.org/author/carriekim/" style="background: transparent; border: 0px; color: #bebebe; cursor: pointer; font-weight: 400; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline;">MPG</a><span class="Apple-converted-space"> </span></span><span class="dots" style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px 7px 0px 4px; vertical-align: baseline;"></span><a class="post_comments" href="http://www.motorpressguild.org/2015-mpg-awards-winners/#comments" style="background: transparent; border: 0px; color: #bebebe; cursor: pointer; font-weight: 400; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_self">0 Comments</a><span class="Apple-converted-space"> </span><span class="dots" style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px 7px 0px 4px; vertical-align: baseline;"></span><br />
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The 2015 MPG Awards were held at the Petersen Automotive Museum in Los Angeles, CA last night and winners were recognized in each category for Excellence in Automotive Journalism. Top honors were awarded to Micah Muzio & COTU Productions, winners of the 2015 Dean Batchelor Award, for their "<a href="http://www.kbb.com/car-videos/polaris-slingshot-review/2000003575/" style="background: transparent; border: 0px; color: #cc9900; cursor: pointer; font-weight: 400; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">2015 Polaris Slingshot Review</a>" on KBB.com.</div>
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2015 LIFETIME ACHIEVEMENT AWARD - DOUG STOKES</h5>
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<a href="http://www.motorpressguild.org/website2015/wp-content/uploads/mpgawards-stokes.jpg" style="background: transparent; border: 0px; color: #cc9900; cursor: pointer; font-weight: 400; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="mpgawards-stokes" class="alignnone size-large wp-image-17846" src="http://www.motorpressguild.org/website2015/wp-content/uploads/mpgawards-stokes-720x432.jpg" height="432" style="border: 0px; height: auto; max-width: 100%;" width="600" /></a><br />
<i style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Lifetime Achievement Award winner, Doug Stokes with Harold Osmer</i></div>
<div style="background: transparent; border: 0px; margin: 0px 0px 22px; outline: 0px; padding: 0px; vertical-align: baseline;">
Doug Stokes was recognized for his exceptional behind-the-scenes public relations contributions to motor sports and the racing industry. A member of the Motor Press Guild since it was renamed from IMPA-West in the mid-1980's, Doug has supported motor sports for more than 25 years, representing such notable and iconic clients as Mickey and Trudy Thompson, Gale Banks, Stuart Rowlands, and Steve Ford, and supporting racing efforts for Honda, Suzuki, the Kazarian Brothers, and Lucas Oil. Doug has served as Vice President of Communications at Irwindale Event Center since 2013, and has previously been honored with the Chapman Award for PR by the American Auto Racing Writers & Broadcasters Association.</div>
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THE WINNERS OF THE 2015 MPG AWARDS ARE:</h3>
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ARTICLES</h5>
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<b style="background: transparent; border: 0px; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">2015 Best Feature Article of the Year: Larry P. Vellequette and Luca Ciferri</b><br />
"The Coming Squeeze"<span class="Apple-converted-space"> </span><a href="http://www.motorpressguild.org/website2015/wp-content/uploads/articleVellequetteCiferri-TheComingSqueeze.pdf" style="background: transparent; border: 0px; color: #cc9900; cursor: pointer; font-weight: 400; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline;">[view pdf]</a><span class="Apple-converted-space"> </span>-<span class="Apple-converted-space"> </span><i style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Automotive News</i></div>
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<b style="background: transparent; border: 0px; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">2015 Best News Article of the Year: Hans Greimel</b><br />
"<a href="http://www.autonews.com/article/20141116/OEM10/311179961/confessions-of-a-price-fixer" style="background: transparent; border: 0px; color: #cc9900; cursor: pointer; font-weight: 400; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Confessions of a Price Fixer</a>" -<span class="Apple-converted-space"> </span><i style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Automotive News</i></div>
<div style="background: transparent; border: 0px; margin: 0px 0px 22px; outline: 0px; padding: 0px; vertical-align: baseline;">
<b style="background: transparent; border: 0px; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">2015 Best Vehicle Review of the Year: Basem Wasef</b><br />
"Review:<span class="Apple-converted-space"> </span><a href="http://www.wired.com/2015/02/review-ferocious-new-corvette-z06-80k-ferrari-killer/" style="background: transparent; border: 0px; color: #cc9900; cursor: pointer; font-weight: 400; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">The Ferocious New Corvette Z06 is an $80K Ferrari-Killer</a>" -<span class="Apple-converted-space"> </span><i style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Wired</i></div>
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<b style="background: transparent; border: 0px; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><a href="http://www.motorpressguild.org/website2015/wp-content/uploads/mpgawards-article-wasef.jpg" style="background: transparent; border: 0px; color: #cc9900; cursor: pointer; font-weight: 400; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="mpgawards-article-wasef" class="alignnone size-medium wp-image-17842" src="http://www.motorpressguild.org/website2015/wp-content/uploads/mpgawards-article-wasef-600x360.jpg" height="360" style="border: 0px; height: auto; max-width: 100%;" width="600" /></a></b><i style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Basem Wasef & wife, Anna<b style="background: transparent; border: 0px; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br /></b></i></div>
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AUDIO</h5>
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<b style="background: transparent; border: 0px; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">2015 Best Audio Program of the Year: Charlie Vogelheim and Shawn Meyers</b><br />
"#35: The Best and Worst 'Cars and Coffee' Ever"<span class="Apple-converted-space"> </span><a href="https://itunes.apple.com/us/podcast/motor-trend-audio/id858864150?mt=2" style="background: transparent; border: 0px; color: #cc9900; cursor: pointer; font-weight: 400; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">[click to find podcast on iTunes]</a><span class="Apple-converted-space"> </span>- Motor Trend Audio<br />
<a href="http://www.motorpressguild.org/website2015/wp-content/uploads/mpgawards-books-vogelheim.jpg" style="background: transparent; border: 0px; color: #cc9900; cursor: pointer; font-weight: 400; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="mpgawards-books-vogelheim" class="alignnone size-medium wp-image-17843" src="http://www.motorpressguild.org/website2015/wp-content/uploads/mpgawards-books-vogelheim-600x360.jpg" height="360" style="border: 0px; height: auto; max-width: 100%;" width="600" /></a><i style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">L-R: John Clinard, Charlie Vogelheim, Ed Kim (head judge - audio)</i></div>
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BOOKS</h5>
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<b style="background: transparent; border: 0px; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">2015 Best Book of the Year: Sam Posey</b><br />
<i style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><a href="https://www.bullpublishing.com/shop/item.asp?itemid=177" style="background: transparent; border: 0px; color: #cc9900; cursor: pointer; font-weight: 400; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Where the Writer Meets the Road<span class="Apple-converted-space"> </span></a>-<span class="Apple-converted-space"> </span></i>David Bull Publishing<br />
<a href="http://www.motorpressguild.org/website2015/wp-content/uploads/mpgawards-books-posey.jpg" style="background: transparent; border: 0px; color: #cc9900; cursor: pointer; font-weight: 400; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="mpgawards-books-posey" class="alignnone size-medium wp-image-17841" src="http://www.motorpressguild.org/website2015/wp-content/uploads/mpgawards-books-posey-600x360.jpg" height="360" style="border: 0px; height: auto; max-width: 100%;" width="600" /></a><i style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Sam Posey and Eric Dahlquist, Sr. (head judge - books)</i></div>
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VIDEOS</h5>
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<b style="background: transparent; border: 0px; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">2015 Best Feature Video of the Year:<span class="Apple-converted-space"> </span></b><b style="background: transparent; border: 0px; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Adam Carolla (Director/Producer), Nate Adams (Producer/Additional Direction), Mike August (Producer), Matt D'Andria (Executive Producer), Norm Pattiz (Executive Producer)</b><a href="http://www.newmanracingfilm.com/" style="background: transparent; border: 0px; color: #cc9900; cursor: pointer; font-weight: 400; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank"><i style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Winning: The Racing Life of Paul Newman</i><span class="Apple-converted-space"> </span></a>- Sontalia, Mollette</div>
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<a href="http://www.motorpressguild.org/website2015/wp-content/uploads/mpgawards-video-feature.jpg" style="background: transparent; border: 0px; color: #cc9900; cursor: pointer; font-weight: 400; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="mpgawards-video-feature" class="alignnone size-medium wp-image-17845" src="http://www.motorpressguild.org/website2015/wp-content/uploads/mpgawards-video-feature-600x360.jpg" height="360" style="border: 0px; height: auto; max-width: 100%;" width="600" /></a><br />
<i style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">L-R: Nate Adams, Peter Starr (head judge - video), Matt D'Andria</i></div>
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<b style="background: transparent; border: 0px; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">2015 Best Video Vehicle Review of the Year: Micah Muzio and COTU Productions</b></div>
<div style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">
"<a href="http://www.kbb.com/car-videos/polaris-slingshot-review/2000003575/" style="background: transparent; border: 0px; color: #cc9900; cursor: pointer; font-weight: 400; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">2015 Polaris Slingshot Review</a>" - KBB.com</div>
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<a href="http://www.motorpressguild.org/website2015/wp-content/uploads/mpgawards-video-muzio.jpg" style="background: transparent; border: 0px; color: #cc9900; cursor: pointer; font-weight: 400; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="mpgawards-video-muzio" class="alignnone size-medium wp-image-17844" src="http://www.motorpressguild.org/website2015/wp-content/uploads/mpgawards-video-muzio-600x360.jpg" height="360" style="border: 0px; height: auto; max-width: 100%;" width="600" /></a><br />
<i style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Micah Muzio</i></div>
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BOB D'OLIVO AWARD FOR PHOTOGRAPHY</h5>
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<b style="background: transparent; border: 0px; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">2015 Best Photo of the Year: Dale Kistemaker</b><br />
"24+30" -<span class="Apple-converted-space"> </span><i style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Porsche Panorama</i><span class="Apple-converted-space"> </span><a href="http://www.motorpressguild.org/website2015/wp-content/uploads/2014.12_PorschePanorama_24-30_KISTEMAKER.pdf" style="background: transparent; border: 0px; color: #cc9900; cursor: pointer; font-weight: 400; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline;">[view pdf]</a><br />
<span style="font-size: x-small;"> [ht: Motor Press Guild]</span><br />
<br />
<br />
<br />
<span style="font-size: x-small;"><b><b>TAGS:</b> </b><i>Motor Press Guild, Dean Batchelor Award, 2015 MPG Awards, Doug Stokes, Adam Carolla, Nate Adams, Mike August, Matt D'Andria, Norm Pattiz, Sam Posey, Charlie Vogelheim, Shawn Meyers, Micah Muzio, COTU Productions, Hans Greimel, Larry P. Vellequette, Luca Ciferri, Basem Wasef, Bob D'Olivo Award, Dale Kistemaker, The EDJE, Porsche Panomara, Wired, Automotive News, Sontalia, Molette, David Bull Publishing, KBB.com, Motor Trend Audio, </i></span></div>
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</article></div>
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</div>... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0tag:blogger.com,1999:blog-29276121.post-41335193292043125192014-07-23T09:06:00.000-07:002014-07-23T19:00:22.644-07:00Connected Passivity And The Internet Of Things In A Symbology World<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAwKjUzdYHlA_MApRl7fQBFalr_Vp74gu2gp1j9QSky8LYicoj1_LZWq66Y5JDcRgUfYcFCviwPlknLrCqR-S7ndWA-yOqs1HhWGORo7UlM0zS8JgJ-N4-oRKSX2q4meh1mKHQdA/s1600/clzbarry-overview+-+Credit+Collectorz.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAwKjUzdYHlA_MApRl7fQBFalr_Vp74gu2gp1j9QSky8LYicoj1_LZWq66Y5JDcRgUfYcFCviwPlknLrCqR-S7ndWA-yOqs1HhWGORo7UlM0zS8JgJ-N4-oRKSX2q4meh1mKHQdA/s1600/clzbarry-overview+-+Credit+Collectorz.jpg" height="157" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Need a barcode scanner? Then check out our CLZ Barry scanner app for iOS and Android: ** Scan barcodes using the built-in camera of your phone or tablet. ** Instantly transmit scanned barcodes to your desktop computer (Windows or Mac). ** Or: scan barcodes while offline, then send them all to your PC or Mac in one go. CLZ Barry is available for Android and iOS. Image Credit: Collectorz.com</td></tr>
</tbody></table>
<br />
<b> Connected Passivity And The Internet Of Things In A Symbology World</b><br />
<br />
For a long time, barcode identification type symbols (linear barcodes, PDF417, 2-D/QR Codes, 3-D/PM Codes) have been an accepted way to keep track of the movement of objects, identifying content and pricing, and a really good way of processing transactions in a business environment for efficiency and profit.<br />
<br />
Through the advent of radio signal enabled personal communications devices with a camera (computers, phones, smartphones, and etc.), businesses found many ways to reach out and grab the attention of consumers by connecting them to promotional and other functional ways to reach out to generate sales/brand loyalty in a connected environment. <br />
<br />
When one combines the expansion of cloud services as a way to further connect people with the control and access to information of the world around them, this "Internet Of Things" TCPIP address environment is beginning to include ... well, everything active, and more importantly ... inactive.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi55FZBI91jY4cMftUzn_aPK7_EIxCI_sCO2uE28V02_UHQXr4uJooSnjXDIpV71tsR24_C7zfNvfcAhQqsly_XvCX9ZFEHKM1DhvkBJw7q9bIOgBU43ltr8oWHLZiW5T_-8hIaMg/s1600/iot-barcodes.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi55FZBI91jY4cMftUzn_aPK7_EIxCI_sCO2uE28V02_UHQXr4uJooSnjXDIpV71tsR24_C7zfNvfcAhQqsly_XvCX9ZFEHKM1DhvkBJw7q9bIOgBU43ltr8oWHLZiW5T_-8hIaMg/s1600/iot-barcodes.png" height="296" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">This issue of inactive/passivity of an object may be part of the reason barcodes are among the top
technologies considered necessary to enable the IoT, according to a
survey commissioned by Zebra Technologies and conducted by Forrester
Consulting. Image Credit: Forrester
Consulting via InformationWeek.com</td></tr>
</tbody></table>
<br />
<br />
<b>This excerpted and edited from Information Week -</b><br />
<br />
<span style="font-size: large;"><i><b>The Internet of (Passive) Things</b></i></span><br />
<span style="font-size: x-small;"><i><b>IoT is not only about sensors, actuators, and connected thermostats - manufacturers need to incorporate all bar-coded products into their plans</b></i></span><br />
<span style="font-size: x-small;"><i>By Lori MacVittie - 7/23/2014 | 09:06 AM - InformationWeek</i></span><br />
<i><br /></i>
<i>As someone who suffers from celiac disease, I rely on all sorts of tricks to ensure I don't accidentally become "glutenized" (as my six-year-old calls it). One of those tools is an app on my iPhone that reads a barcode and then consults a database to determine whether or not the product in question is safe -- meaning it does not contain gluten.</i><br />
<i><br /></i>
<i>The effectiveness of this app relies on two things: the people who maintain the barcode database, and the reliability of the information provided by the manufacturer. While it's not perfect because of the tenuous relationship between the two, the lag time involved in updating product information, and the confusion as to what constitutes "gluten-free" across the food industry, I generally listen to the app. If it indicates there might be gluten in a product, I don't buy it. Period.</i><br />
<i><br /></i>
<i>Now, many folks won't consider this app and its backend process part of the Internet of Things. The products themselves are not in any way "connected" to the Internet or any mobile network, nor does the application communicate directly in any way with the products. I must manually scan the bar code to initiate communication between the app and its database (which lives somewhere "out there" on the Internet) to determine whether or not I should purchase a given product.</i><br />
<i><br /></i>
<i>But just because it's not directly connected does not mean it's not a part of the big picture. The fact is, it isn't feasible to sensor- or Internet-enable everything. Food is clearly one of those categories that simply wouldn't be cost effective or realistic to connect directly to the Internet of Things. But that doesn't mean food -- and other consumables -- can't participate via other directly connected "things."</i><br />
<i>----</i><br />
<i>Barcodes, QR codes, or any kind of "code" imprinted on a product can certainly participate in the IoT, albeit in passive mode. That means they are not constantly active; they must be brought into the conversation through the use of some other connected device.</i><br />
<i><br /></i>
<i>I call it passive tethering; you can call it what you will. Whatever the terminology, it's important to realize that the IoT will not be comprised solely of active, always-on "things." There will be hundreds of thousands of passively connected things that will ultimately change the way consumers act, make purchasing decisions, and go about their daily lives.</i><br />
<i><br /></i>
<i>Producers that affix codes to products (that means, well, just about all of you) should consider that it is nigh impossible to prevent the participation of these products in the Internet of Things through mechanisms as described above, even if you wanted to. Third-party applications will find a way to leverage barcodes and other identifying data to provide value to consumers.</i><br />
<i>----</i><br />
<i>Ensuring consumers can access information from passively tagged products is far more difficult than providing links to actively participating products because you don't control the third-party applications or things through which consumers will seek it. That means you've got to ensure that those third-party applications or things have easy access to the data.</i><br />
<i><br /></i>
<i>That's right, you've got to make that data accessible -- probably through an API.</i><br />
<i>----</i><br />
<i>The right API design will ensure you have visibility into queries regarding your product and, if you design it right, their purchasing requirements. That's valuable insight you can use to make marketing and production plans. It can help shape business decisions regarding whether or not a market exists for your product within a certain demographic or with specific health-related criteria.</i><br />
<i><br /></i>
<i>The Internet of (Passive) Things is going to be just as influential and important to the future of business as its constantly connected counterpart. Ignore it at your peril.</i><br />
[<a href="http://www.informationweek.com/strategic-cio/digital-business/the-internet-of-%28passive%29-things/a/d-id/1297477">Reference Here</a>]<br />
<br />
No matter the specific reason a person may have to insist on timely information expanded through cloud based services, businesses who are pro-active in this expansion of the "Symbology" of things ... ALL THINGS ... will benefit over their competitors through increased contact with their target market.<br />
<br />
Behold the power of expanding connectivity to passive items through resident symbology (linear barcodes, PDF417, 2-D/QR Codes, 3-D/PM Codes), as well as all things TCPIP addressed - Internet of Things!<br />
<br />... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0tag:blogger.com,1999:blog-29276121.post-21348696090731385832014-03-24T08:23:00.000-07:002014-03-25T09:55:09.092-07:00How Most Organizations Are Missing The Boat On Intrgrated Social Media<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://24.media.tumblr.com/5498e2e529975c9d74c131702d3f2bb0/tumblr_n2wbs82Qel1rr9lsto2_1280.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="265" src="https://24.media.tumblr.com/5498e2e529975c9d74c131702d3f2bb0/tumblr_n2wbs82Qel1rr9lsto2_1280.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Panel assembled at the Petersen Automotive Museum for "Social Media: Supercharging The Automotive Industry" held Tuesday, March 18, 2014. Image Credit: Edmund Jenks (2014)</td></tr>
</tbody></table>
<br />
<b>How Most Organizations Are Missing The Boat On Integrated Social Media</b><br />
<br />
The event was well attended and the panelists informative. One
point that may have been missed is that Social Media sites on the web
are structured as stand-alone silos. <br />
<br />
<u><b>ANNOUNCEMENT:</b></u><br />
<blockquote>
<i><b>"Social Media: Supercharging the Automotive Industry"</b></i><br />
<i><b></b></i><br />
<i>
</i><i><b>Tuesday, March 18, 2014 from 6:30 PM to 9:00 PM</b></i><br />
<b><i>Presented by Social Media Club Los Angeles at the Petersen Automotive Museum</i></b> </blockquote>
<blockquote>
<i>How do the automotive industry’s top social media marketers go
from 0 to 140 on Twitter while customizing posts on Facebook for their
target audience? Find out as Social Media Club Los Angeles presents
“Social Media: Supercharging the Automotive Industry.”<br /><br />The panel
will share their expertise on what’s under the hood in auto industry
social media while discussing what fuels engagement. As one of the
leading industries utilizing social media, hear what these trendsetters
have to say and how their tools and skills can be universally applied
across the sphere of social media users.</i></blockquote>
<br />
Most organizations embrace, in a
reactive fashion, each of these silos individually. A stronger position
an organization can take is to attempt to be pro-active and stitch
activity that weaves together these silo platforms into a message that
can drive traffic and resonates into the community this business effort
is trying to reach. <br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJY1QI-WRRs8AyexEIw_UM_HqamE4MYNPbmRMa6JvzzKRORm1tQiRsDg_35MfqSwd8AA5szN0xo7mzSjTpE_S973SjIx_yDRj1RW-XEggh56Ov8ktXzQofOshm3NEEy_oCJ3HtIQ/s1600/DSC06021+-+edited.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJY1QI-WRRs8AyexEIw_UM_HqamE4MYNPbmRMa6JvzzKRORm1tQiRsDg_35MfqSwd8AA5szN0xo7mzSjTpE_S973SjIx_yDRj1RW-XEggh56Ov8ktXzQofOshm3NEEy_oCJ3HtIQ/s1600/DSC06021+-+edited.jpg" height="323" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Social Media Club's event panel, moderator, and event hashtag. Image Credit: Edmund Jenks (2014)</td><td class="tr-caption" style="text-align: center;"><br /></td></tr>
</tbody></table>
<br />
On Twitter, for example, most do not know the real intention
and use of #HASHTAGS … these words or acronyms preceded by a ‘NUMBER’ or 'HASH'
sign (#) are used to index or guide a 140 character conversation to a
community that is tuned-in on tracking said #HASHTAG. This definition,
or point-of-order, was not mentioned, developed, or explored during the
course of the conversation delivered by the panel.<br />
<br />
<b>Which begs the
question </b>- How can a communications organization be
pro-active and stitch activity that weaves together these silo social
media platforms into a syndicated message strategy that can drive traffic and can resonate into
the community this business effort is trying to reach?<br />
[<a href="http://the-edje.tumblr.com/post/80473405728/social-media-supercharging-the-automotive" target="_blank">Reference - and more photos - Here</a>]<br />
... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0Petersen Automotive Museum, 6060 Wilshire Boulevard, Los Angeles, CA 90036, USA34.0618989 -118.361372000000028.5398644000000026 -159.66996600000002 59.583933400000006 -77.052778000000018tag:blogger.com,1999:blog-29276121.post-693059428757962712014-03-18T08:45:00.001-07:002014-03-18T08:49:00.297-07:00Clarity Digital Group (Examiner/NowPublic) And It’s Uncivil Corporate Culture<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.ironmill.com/wp-content/uploads/2014/03/dropcoverholdon-e1395151124998.png" style="margin-left: auto; margin-right: auto;"><img alt="As part of homework creating an advert for TV, Cinema, Radio or in poster format, one of my students produced this! I think this is fantastic and is especially useful for countries in Asia where this sort of artwork is popular! Image Credit: edu4drr.org" class="size-full wp-image-5259" src="http://www.ironmill.com/wp-content/uploads/2014/03/dropcoverholdon-e1395151124998.png" height="343" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">As part of homework creating an advert for TV, Cinema, Radio or in poster format, one of my students produced this! I think this is fantastic and is especially useful for countries in Asia where this sort of artwork is popular! Image Credit: edu4drr.org</td></tr>
</tbody></table>
<br />
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<b>Clarity Digital Group (Examiner/NowPublic) And It’s Uncivil Corporate Culture</b></div>
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Embedded in this posting is an article that notes an earthquake of a different nature (On March 17th, LA was hit with a 4.4 earthquake which jolted this author out of bed) and it exposes the corporate culture of a journalistic enterprise run by J-School graduates over the closure of a New Media hallmark after its purchase and mismanagement through to its process of “Going Dark”.</div>
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The issue centers on the process of how Clarity Digital Group (Examiner) out of Denver, CO decided to cease the operations of NowPublic – Crowd-Powered News at the end of 2013 and the defense of the process they employed.</div>
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<b>This excerpted and edited from Politisite -</b></div>
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<b><i>NowPublic – Were Intellectual Property Rights ignored?</i></b><br />
<i>Karl Gotthardt - March 17, 2014</i></div>
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<i><a class="zem_slink" data-mce-href="http://www.nowpublic.com" href="http://www.nowpublic.com/" rel="homepage" target="_blank" title="NowPublic">NowPublic</a><span class="Apple-converted-space"> </span>was a crowd-sourced citizen journalism site based in Vancouver, British Columbia, Canada, founded by Michael Tippett,<span class="Apple-converted-space"> </span><a class="zem_slink" data-mce-href="http://en.wikipedia.org/wiki/Leonard_Brody" href="http://en.wikipedia.org/wiki/Leonard_Brody" rel="wikipedia" target="_blank" title="Leonard Brody">Leonard Brody</a><span class="Apple-converted-space"> </span>and Michael E. Meyers in 2005.</i></div>
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<i>In addition to its contributors, NowPublic also had a<span class="Apple-converted-space"> </span><a data-mce-href="http://www.pbs.org/mediashift/2007/02/ap-warms-up-to-blogs-citizen-media-at-nowpublic045/" href="http://www.pbs.org/mediashift/2007/02/ap-warms-up-to-blogs-citizen-media-at-nowpublic045/">content-sharing agreement with the Associated Press</a>. The crowd-sourced site was so successful that Time Magazine called NowPublic one of the 50 Best Websites of 2007.</i></div>
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<i><b><span class="entry-byline">Maryanne Murray Buechner of<span class="Apple-converted-space"> </span><a data-mce-href="http://content.time.com/time/specials/2007/article/0,28804,1633488_1633530_1633569,00.html" href="http://content.time.com/time/specials/2007/article/0,28804,1633488_1633530_1633569,00.html">Time Magazine</a><span class="Apple-converted-space"> </span>stated:</span></b></i></div>
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<div class="mceTemp">
<dl class="wp-caption alignleft" data-mce-style="width: 260px;" id="attachment_73108" style="background-color: #f3f3f3; border-bottom-left-radius: 3px; border-bottom-right-radius: 3px; border-top-left-radius: 3px; border-top-right-radius: 3px; border: 1px solid rgb(221, 221, 221); float: left; margin: 10px 0px; padding-top: 4px; text-align: center; width: 260px;">
<dt class="wp-caption-dt"><a data-mce-href="http://www.politisite.com/wp-content/uploads/2014/03/NowPublic-Image1.png" href="http://www.politisite.com/wp-content/uploads/2014/03/NowPublic-Image1.png"><img alt="NowPublic was a successful crowd sourced media site." class="size-medium wp-image-73108" data-mce-src="http://www.politisite.com/wp-content/uploads/2014/03/NowPublic-Image1-250x156.png" src="http://www.politisite.com/wp-content/uploads/2014/03/NowPublic-Image1-250x156.png" height="156" style="-webkit-user-drag: none; border: 0px none; cursor: default; margin: 0px; padding: 0px;" width="250" /></a></dt>
<dd class="wp-caption-dd" style="font-size: 11px; line-height: 1.5; margin: 0px; padding: 0px 4px 5px;">NowPublic was a successful crowd sourced media site.</dd></dl>
</div>
<div style="margin-bottom: 1.3em;">
Mainstream media types may gripe about the absence of safeguards ensuring the validity of news reported by the blogosphere, but nowhere are the merits of citizen journalism more apparent than at NowPublic. At this "participatory news network," a.k.a. bastion of "crowd-powered media," anyone can write a story, or upload images, audio or video.</div>
<div style="margin-bottom: 1.3em;">
Whatever gets the most votes from the reading masses—the site gets about 1 million unique visitors per month—ends up as the lead story. (NowPublic has "guest editors," "wranglers" and an "actual news guy" who keep an eye on things, giving advice to contributing reporters and shepherding the best, most timely stuff through, but nobody on staff makes actual editing changes to the content.)</div>
<div style="margin-bottom: 1.3em;">
NowPublic now counts nearly 97,000 contributing reporters in more than 140 countries around the world. During Hurricane Katrina, NowPublic was there; eight contributors filed on-the-scene reports from London's Heathrow Airport during the August 2006 terrorism lockdown—while the regular press was forced to wait outside. On June 6 NowPublic's coverage of a storm in Oman made it to the top of the AOL and Yahoo news sites.</div>
</blockquote>
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<i>In September 2009 NowPublic was acquired by Clarity Digital Group. Clarity is solely owned by the Anschutz company, an investment company located in Denver, Colorado. According to reports, Leonard Brody assumed the position of President of the Clarity Digital Group and Michael Tippet became the CEO of NowPublic after the sale.</i></div>
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<i>In December 2013 Clarity closed the NowPublic site and redirected it to<span class="Apple-converted-space"> </span><a data-mce-href="http://www.examiner.com/" href="http://www.examiner.com/">www.examiner.com.</a></i></div>
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<i>On 27 December 2013, Clarity Digital Group took NowPublic, a successful crowd-sourced citizen journalism site, off the web and failed to give notice to contributors to permit them to recover their intellectual property. While Clarity is within their right to remove any of its sites off the web, NowPublic contributors maintain that they should have received notice in order to recover their intellectual property.</i></div>
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<i><b>NowPublic's Terms of Service stated in part:</b></i></div>
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<div style="margin-bottom: 1.3em;">
"Unless otherwise stated for specific Services, You will retain ownership and all related rights in any original information or other content that you publish on the Site or through the Services. In the event of any inconsistency between the provisions of these Terms of Service and the applicable license terms, these Terms of Service shall prevail to the extent of such inconsistency and such license terms shall be deemed to have been modified, in writing, by NowPublic and You."</div>
</blockquote>
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<i>However, unlike other crowd-sourced sites, Clarity claims that it has no obligation to permit access to the NowPublic content.</i></div>
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<b><i>In a reply to Rhonda Mangus, a former NowPublic Advisory Council Member/Producer, Clarity Digital Group stated through its attorney, Deborah Shinbein:</i></b></div>
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<div style="margin-bottom: 1.3em;">
Although we understand that the shut-down of NowPublic.com may have come as a surprise to you, we are baffled by your assertion that NowPublic or its parent company may owe you (or any other contributor to the site) any sort of reports, opportunity to access content, or anything else with regard to the site.</div>
<div style="margin-bottom: 1.3em;">
You have not been under a contract through which you were eligible to receive payments for your contributions since 2010, and any reporting obligations NowPublic previously had with regard to your contributions (if any) would have ended at the time your status as a paid contributor to NowPublic.com was terminated. We did provide notice to the individuals who were current (or recent) paid contributors to NowPublic.com, however you were clearly not among that group of individuals.</div>
</blockquote>
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<i>Attorney Shinbein's response speaks for itself and, among other matters, clearly raises the question as to why intellectual property rights were ignored by Clarity Digital Group. Additionally, none of the major NowPublic contributors we contacted were notified of NowPublic's intention to go off-line.</i></div>
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<i><b>According to the<span class="Apple-converted-space"> </span><a class="zem_slink" data-mce-href="http://www.cipo.ic.gc.ca" href="http://www.cipo.ic.gc.ca/" rel="homepage" target="_blank" title="Canadian Intellectual Property Office">Canadian Intellectual Property Office</a>, intellectual property is defined as follows:</b></i></div>
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<div style="margin-bottom: 1.3em;">
Intellectual property (IP) refers to the creations of the mind, such as inventions, literary and artistic works, as well as symbols, names, pictures, designs and models used in business. Patents, trade-marks, copyright, industrial designs, integrated circuit topographies and plant breeders' rights are referred to as "IP rights." Just as rights are acquired when a building or land is purchased, IP rights are "property" in the sense that they are based on the legal right to exclude others from using the property. Ownership of the rights can also be transferred.</div>
<div style="margin-bottom: 1.3em;">
Source:<span class="Apple-converted-space"> </span><a data-mce-href="http://www.cipo.ic.gc.ca/eic/site/cipointernet-internetopic.nsf/eng/wr00010.html" href="http://www.cipo.ic.gc.ca/eic/site/cipointernet-internetopic.nsf/eng/wr00010.html" target="_blank">Intellectual Property Office</a></div>
</blockquote>
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<i>It should not come as a surprise to Clarity Digital Group that those who contributed to NowPublic would want to recover the content they contributed.</i></div>
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<i><b>Current Industry Practice</b></i></div>
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<i>It has been common industry practice for crowd-sourced sites to give notification to contributors and archive contributed material. As an example one can highlight<span class="Apple-converted-space"> </span><a data-mce-href="https://www.vizify.com/yahoo#transition" href="https://www.vizify.com/yahoo#transition" target="_blank">Vizify's notification<span class="Apple-converted-space"> </span></a>to its contributors which, unlike NowPublic, warned its contributors of its purchase by Yahoo and its impending closure.</i></div>
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<i>While Vizify gave its contributors an opportunity to recover their material, no such notification was given to NowPublic contributors, nor was a sunset period granted to retrieve their intellectual property as was highlighted in the NowPublic Terms of Service.</i></div>
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<i>As a consequence, references are gone, bios disappeared and personal footage and videos are unavailable and the tens-of-thousands of back-links to NowPublic content placed on sites over the World Wide Web.</i></div>
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<a data-mce-href="http://www.politisite.com/wp-content/uploads/2014/03/nowpublic.jpg" href="http://www.politisite.com/wp-content/uploads/2014/03/nowpublic.jpg"><img alt="nowpublic" class="aligncenter size-full wp-image-73041" data-mce-src="http://www.politisite.com/wp-content/uploads/2014/03/nowpublic.jpg" src="http://www.politisite.com/wp-content/uploads/2014/03/nowpublic.jpg" height="197" style="border: 0px none; display: block; margin-left: auto; margin-right: auto;" width="400" /></a></div>
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<i><a data-mce-href="http://www.maireid.com/" href="http://www.maireid.com/">Maireid Sullivan</a>, a former NowPublic economics guest editor, noted that the Vizify notification to its supporters and contributors should be held up as an example of how to do business in the digital age.</i></div>
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<i>To that,<span class="Apple-converted-space"> </span><a data-mce-href="http://about.me/edmund.jenks" href="http://about.me/edmund.jenks">Edmund Jenks</a><span class="Apple-converted-space"> </span>former NowPublic feature manager related:</i></div>
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<div style="margin-bottom: 1.3em;">
When I first woke up and read the attached notice I thought to myself "Who the heck is Vizify?" than I realized that it was forwarded as a minimum example on how to close down an ongoing News Media web and portal.</div>
<div style="margin-bottom: 1.3em;">
Yes! This should be held up as an appropriate and civil way on a way a company treats those they provided a service for and had a relationship with.</div>
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<i>NowPublic did not provide this opportunity to its contributors, nor was there ever any appreciation for the contributed material and its contribution to the success of the company. Those contributors, who have moved on to other sites, can no longer use the links to their articles, nor do they have the ability to republish them elsewhere. Nowpublic's blog syndication caused thousands of 'dead links' as Nowpublic linked each key word and a link to the story back to their personal sites. This action was beneficial as long as the links were live. Now that those links are 'dead', Google ranks such stories lower in search engines.</i></div>
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<i>Aside from any legal considerations, Clarity Digital Group should do the right thing and make the material available to its former contributors.</i></div>
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<i><b>Says Mangus:</b></i></div>
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"It's unfortunate that Clarity Digital Group has taken such a position. It should serve as a warning to present writers for Examiner that they could find themselves in the same situation if the Examiner decides to 'go dark' in the future."<br />
[<a data-mce-href="http://www.politisite.com/2014/03/17/now-public-why-are-intellectual-property-rights-ignored/" href="http://www.politisite.com/2014/03/17/now-public-why-are-intellectual-property-rights-ignored/" target="_blank">Reference Here</a>]</div>
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To be direct, the corporate culture at Examiner is at the very least uncivil … and at worst vindictive. It is as if Examiner was being dragged into New Media against the wishes of the J-School trained management that conceptually implements and runs the joint.</div>
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If one were able to compare the internet savvy tools offered between the two sites – NowPublic versus Examiner – even though Examiner has improved over the years since 2009 through the purchase of NowPublic … the publishing portal and contributing community the site was constructed to serve at NowPublic would still outshine anything offered up by Examiner, Clarity Digital Group, LLC.</div>
<div style="-webkit-text-stroke-width: 0px; color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 21px; margin-bottom: 1.3em; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">
<b>Of Note:</b> Edmund Jenks (The EDJE) served as a Feature Page Manager and Editor/Contributor to NowPublic through to the time the site was shut down at the end of 2013. He was continually in the top 20 (most often in the top 10 before appointment to Feature Page Manager – Motorsports) of a cast tens of thousands of contributors and his work was seen by about 1.75 Million viewers. He currently has been a multiple title Examiner in good standing since November, 2009 and has 27 Trophies in his Clarity Digital Group participation case located on his Dashboard.</div>
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(<i>I should have noted my viewers as 17.5 million ’cause who would know after how the site was shut down and re-directed … okay, 175 million … and so on, and so on, and so on …</i>)</div>
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… notes from<span class="Apple-converted-space"> </span><a data-mce-href="http://www.examiner.com/article/clarity-digital-group-examiner-nowpublic-and-it-s-uncivil-corporate-culture" href="http://www.examiner.com/article/clarity-digital-group-examiner-nowpublic-and-it-s-uncivil-corporate-culture" target="_blank">The EDJE</a></div>
... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0tag:blogger.com,1999:blog-29276121.post-31058694144382837922013-10-17T06:54:00.000-07:002013-10-17T06:54:16.404-07:00Green Car Journal Names Top Five Finalists For 2014 Car Of The Year<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaNoLiV4b4gtnLGUM1OHxXXd3Xz1jYelBO1_KMo9DctA78l90YeTFT1E6sFVOLXrTpxfOpLAEUZYullTCV0p6V1LIEvT4hdSw_5yQ_nULGiRPeit8SuFztgSjy3VIP5oath6_kBw/s1600/LA+Auto+Show+-+Day+2+-+12-3-2009+034+-+640.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaNoLiV4b4gtnLGUM1OHxXXd3Xz1jYelBO1_KMo9DctA78l90YeTFT1E6sFVOLXrTpxfOpLAEUZYullTCV0p6V1LIEvT4hdSw_5yQ_nULGiRPeit8SuFztgSjy3VIP5oath6_kBw/s400/LA+Auto+Show+-+Day+2+-+12-3-2009+034+-+640.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">As part of its Los Angeles Auto Show activities, pictured here is Green Car Journal
magazine jurors choice for its 2010 Green Car of the Year
award - the Audi A3 TDI. Green Car of the Year is <span id="yui_3_7_2_1_1381934416296_29760" style="font-family: Tahoma;">award
is an important part of Green Car Journal's mission to showcase
environmental progress in the auto industry. Since 1992, Green Car
Journal has focused on the intersection of automobiles, energy, and
environment. Today, the magazine is considered the premier source of
information on high fuel efficiency, low emission, advanced technology,
and alternative fuel vehicles. Image Credit: Edmund Jenks (2009)</span></td></tr>
</tbody></table>
<br />
<br />
<b>Green Car Journal Names Top Five Finalists For 2014 Car Of The Year</b><br />
<br />
<span id="yui_3_7_2_1_1381934416296_29167" style="font-family: Tahoma; font-size: 10.0pt;"><i id="yui_3_7_2_1_1381934416296_29166"><a href="http://r20.rs6.net/tn.jsp?e=001Y5qq7crj0mgoIRlvFVdt3cH1Z5S3932ptpR5JnL1x1-iEtgV0Dy0KfBYlaq5AC8pbfc7Dc0RJOJH9-WYrCW6UcOUdDgCUF_d_9e8J3niPe6NqfI00JeLH49_ki712KAk_KSCj0M37g1wXj7iRJTp92VrPs_nJalFagtFmZ5sNu6zjEOOc04Mkwjod-SMq15Nxqln0-cAOr3IgMEj0xIghLVqtkdhe9oh6PCwcJYNzckpPpqjtOUyLiBAT_MIPGOtXdMobhIpgvlTKqpN5zlXNEkCYLDfxv5CMja4Hv78_n53YSsiJvFhxlt0g0kpgzm9" id="yui_3_7_2_1_1381934416296_29165" rel="nofollow" shape="rect" target="_blank"><span class="yshortcuts" id="lw_1382016250_2">Green Car Journal</span></a></i></span><span id="yui_3_7_2_1_1381934416296_29190" style="font-family: Tahoma; font-size: 10.0pt;"> has identified its five finalists for the magazine's high-profile 2014 Green Car of the Year<sup>®</sup> program. The five 2014 models include the Audi A6 TDI, BMW 328d, Honda Accord, Mazda3, and <span class="yshortcuts" id="lw_1382016250_3">Toyota Corolla</span>. These five finalists are also honored as <i>Green Car Journal's</i></span><span id="yui_3_7_2_1_1381934416296_29197" style="font-family: Tahoma; font-size: 10.0pt;"> "Top 5 Green Cars for 2014" and earn the magazine's "Green Car Product of Excellence" honors.</span>
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<br /></div>
<div id="yui_3_7_2_1_1381934416296_29202" style="margin-bottom: 0px; margin-top: 0px; text-align: justify;">
<span id="yui_3_7_2_1_1381934416296_29201" style="font-family: Tahoma; font-size: 10.0pt;">An increasing number of vehicle models are considered for the Green Car of the Year<sup>® </sup>program
each year, a reflection of the auto industry's expanding efforts in
offering new vehicles with higher efficiency and improved environmental
impact. <i>Green Car Journal</i></span><span id="yui_3_7_2_1_1381934416296_29204" style="font-family: Tahoma; font-size: 10.0pt;">
has been honoring the most important "green" vehicles every year at the
LA Auto Show, since its inaugural award announced at the show in 2005.</span></div>
<div style="margin-bottom: 0px; margin-top: 0px; text-align: justify;">
<br /></div>
<div id="yui_3_7_2_1_1381934416296_29207" style="margin-bottom: 0px; margin-top: 0px; text-align: justify;">
<span id="yui_3_7_2_1_1381934416296_29206" style="font-family: Tahoma; font-size: 10.0pt;">"The
diversity of this field of finalists illustrates not only that 'green'
has gone mainstream, but also that there is no single approach to
achieving ever higher levels of fuel efficiency and environmental
performance," says Ron Cogan, editor and publisher of <i>Green Car Journal</i></span><span style="font-family: Tahoma; font-size: 10.0pt;"> and <a href="http://r20.rs6.net/tn.jsp?e=001Y5qq7crj0mj8E6Qs4QQrHQQapXxlD9kiq8Psc_oHAa7bVfiQLt3iRMNi4d5fil1kZ89lYAYWv9vo8JunGPDUqjaV7ndNbtgxcqiWjujujg9deIj1bOlDB7SwbiYCHxEmElKY7jmonavF_O5_jDhtBeXM9Fz8xD4irXZu069Hxy3m0fsjN7BNn37Xh1B8hKLM1obwpWI1nDrViD8g2PUN_1PUwOeU7ppefBS2UR3cxpOfkilYUMcrRM57OyoL5me54H59mvgXwD4qq4Ug3pOTCG2umoIz7CanZdz33vhdKpQdbjqDQBh5b-4dz8VkIvyJ" rel="nofollow" shape="rect" target="_blank"><span class="yshortcuts" id="lw_1382016250_4">CarsOfChange.com</span></a>.
"There's something for everyone in this year's field of finalists,
including clean diesel, high efficiency gasoline, and hybrid/plug-in
hybrid power featured in mainstream, sporty, and executive models." </span></div>
<div style="margin-bottom: 0px; margin-top: 0px; text-align: justify;">
<br /></div>
<div style="margin-bottom: 0px; margin-top: 0px; text-align: justify;">
<span style="font-family: Tahoma; font-size: 10.0pt;">Finalists
are selected for their achievements in raising the bar in environmental
performance. Availability to the mass market is a factor to ensure
honored models have the potential to make a real difference in
environmental impact, and finalists must be available for sale by
January 1<sup>st</sup> of the award year.</span></div>
<div style="margin-bottom: 0px; margin-top: 0px; text-align: justify;">
<br /></div>
<div style="margin-bottom: 0px; margin-top: 0px; text-align: justify;">
<span style="font-family: Tahoma; font-size: 10.0pt;">Green Car of the Year<sup>®</sup> jurors include auto enthusiast and <i>Tonight Show</i>
host Jay Leno, plus leaders of the nation's major environmental
organizations including Jean-Michel Cousteau, president of Ocean Futures
Society; Frances Beinecke, president of the Natural Resources Defense
Council; Michael Brune, executive director of the Sierra Club; and Matt
Petersen, board member of Global Green USA. Green Car Journal editors
round out the 2014 Green Car of the Year<sup>®</sup> jury.</span></div>
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<br /></div>
<div style="margin-bottom: 0px; margin-top: 0px; text-align: justify;">
<span style="font-family: Tahoma; font-size: 10pt; text-decoration: underline;"><b>The Finalists:</b></span></div>
<div style="margin-bottom: 0px; margin-top: 0px; text-align: justify;">
<br /></div>
<div style="margin-bottom: 0px; margin-top: 0px; text-align: justify;">
<span style="font-family: Tahoma; font-size: 10.0pt;"><b>Audi A6 TDI</b></span></div>
<div style="margin-bottom: 0px; margin-top: 0px; text-align: justify;">
<span style="font-family: Tahoma; font-size: 10.0pt;">Audi's
2014 A6 TDI blends excellent "green" credentials with unexpected levels
of performance in a high efficiency vehicle. Its 3.0-liter, 6-cylinder
TDI clean diesel engine with tiptronic transmission and quattro
all-wheel drive provides 240 horsepower and 428 lb-ft torque, achieving
0-60 mph in just 5.5 seconds. A start-stop system aids efficiency, as
does a lightweight body that makes extensive use of aluminum body
panels. This sedan features an EPA estimated 38 highway mpg that enables
over 700 miles of highway driving range. </span></div>
<div style="margin-bottom: 0px; margin-top: 0px; text-align: justify;">
<br /></div>
<div style="margin-bottom: 0px; margin-top: 0px; text-align: justify;">
<span style="font-family: Tahoma; font-size: 10.0pt;"><b>BMW 328d</b></span></div>
<div style="margin-bottom: 0px; margin-top: 0px; text-align: justify;">
<span style="font-family: Tahoma; font-size: 10.0pt;">Featuring
the first 4-cylinder BMW diesel engine in the U.S., the new 328d
combines exceptionally high fuel efficiency with the performance
expected of BMW models. EPA estimated 45 mpg highway fuel economy is
achieved with this sedan's 2.0-liter TwinPower clean diesel powerplant,
which produces 180 horsepower and 280 lb-ft torque. Efficiency is
enhanced with engine auto start-stop and brake energy regeneration. A
328d Sports Wagon is also available. The models are offered in rear
wheel drive or with BMW's xDrive all-wheel drive system.</span></div>
<div style="margin-bottom: 0px; margin-top: 0px; text-align: justify;">
<br /></div>
<div style="margin-bottom: 0px; margin-top: 0px; text-align: justify;">
<span style="font-family: Tahoma; font-size: 10.0pt;"><b>Honda Accord</b></span></div>
<div style="margin-bottom: 0px; margin-top: 0px; text-align: justify;">
<span style="font-family: Tahoma; font-size: 10.0pt;">Honda's
popular Accord sedan aims to lead in the efficiency space with an array
of efficient powerplant choices including four-cylinder, V-6, hybrid,
and plug-in hybrid versions. Even the V-6, the largest engine option,
nets 34 highway mpg with the four-cylinder rated at up to 36 highway
mpg. The bar raises considerably with the Accord Hybrid at 50 city and
47 highway mpg, and the Accord Plug-In with its 47 city and 46 highway
mpg on hybrid power. The Plug-In also offers an EPA rating of 115 MPGe,
the highest of any mid-size hybrid sedan in the country.</span></div>
<div style="margin-bottom: 0px; margin-top: 0px; text-align: justify;">
<br /></div>
<div style="margin-bottom: 0px; margin-top: 0px; text-align: justify;">
<span style="font-family: Tahoma; font-size: 10.0pt;"><b>Mazda3</b></span></div>
<div id="yui_3_7_2_1_1381934416296_29212" style="margin-bottom: 0px; margin-top: 0px; text-align: justify;">
<span id="yui_3_7_2_1_1381934416296_29211" style="font-family: Tahoma; font-size: 10.0pt;">The
all-new third generation Mazda3, this automaker's best-selling model
worldwide, is lighter, more efficient, and packed with advanced
electronics. The 2014 Mazda3 features an appealing new design and has
been built from the ground-up with Mazda's award-winning SKYACTIV
technology. The 2.0-liter powered Mazda3 four-door sedan offers
best-in-class 41 mpg highway fuel economy, with the five-door hatch
coming in at up to 40 mpg. A more powerful 2.5-liter engine with an
i-ELOOP capacitor-based regenerative engine braking system gets 38 mpg.</span></div>
<div id="yui_3_7_2_1_1381934416296_29209" style="margin-bottom: 0px; margin-top: 0px; text-align: justify;">
<br /></div>
<div id="yui_3_7_2_1_1381934416296_29214" style="margin-bottom: 0px; margin-top: 0px; text-align: justify;">
<span style="font-family: Tahoma; font-size: 10.0pt;"><b>Toyota Corolla</b></span></div>
<div id="yui_3_7_2_1_1381934416296_29217" style="margin-bottom: 0px; margin-top: 0px; text-align: justify;">
<span id="yui_3_7_2_1_1381934416296_29216" style="font-family: Tahoma; font-size: 10.0pt;">The
Toyota Corolla has long been a best-seller due to its blend of
efficiency and affordability. With the all-new 2014 Corolla, Toyota adds
visual excitement, improved driving dynamics, and even greater
efficiency to its popular compact sedan, achieving up to 42 highway mpg
delivered by the model's Eco version. This level of efficiency is
achieved with a 1.8-liter, 140 horsepower engine featuring the first use
of Toyota's Valvematic technology in this country. A driver selectable
ECO function moderates acceleration and optimizes on-board systems to
enhance mpg.</span></div>
... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0tag:blogger.com,1999:blog-29276121.post-33814760214509925972013-01-29T08:22:00.000-08:002013-01-29T08:39:02.644-08:00Umbrella Public Relations Stunt Achieves World Record Claim<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRN_8qljle_42p-dzmwejr9oekwmSljfp-17s0cPKgx2jFkOPX0DarY2Zp8KhwejyrGzk5HdBi_31mE5mxbu8XAt_N5i0N_CjpjzW5GEQeQbJeQsb-uRG8IGSWqBKlLUjTEDsbYg/s1600/World's+Largest+QR+Code+-+China+-+1-28-2013.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="288" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRN_8qljle_42p-dzmwejr9oekwmSljfp-17s0cPKgx2jFkOPX0DarY2Zp8KhwejyrGzk5HdBi_31mE5mxbu8XAt_N5i0N_CjpjzW5GEQeQbJeQsb-uRG8IGSWqBKlLUjTEDsbYg/s400/World's+Largest+QR+Code+-+China+-+1-28-2013.jpg" width="400" /></a></div>
<span style="font-size: xx-small;"><i>Umbrella display: Located within the volcanic region of exotic Hainan Island, Mission Hills Resort Hainan marks a magnificent addition to Hainan's tropical island paradise. Boasting an exceptional variety of world-class lifestyle, recreation and wellness facilities, the Resort is poised to be one of China's most sought-after leisure destinations. Caption and Image Credit: Mission Hills Resort Hainan
</i></span><br />
<br />
<b>Umbrella Public Relations Stunt Achieves World Record Claim</b><br />
<br />
Yesterday, at what has been billed as the world’s largest golf facility, Mission Hills Shenzhen, China, people holding umbrellas on the fairway of a picturesque golf link, claimed a world record by creating a “human” displayed QR Code.<br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcmixQMqAlt7-JD-kkJQpYsiT27Qv0lnRMW7MOZMvSzmXP487wNmHpRdMJ3RJzjfXQE0dQYEe9fG18DvR-UHWQ6UI-agMwikoUD9_d2zRaHj-bgNChi6K9YFH4N5WGdcQqwWL3EA/s1600/World's+Largest+QR+Code+-+mission-hills-umbrella-qr-code-detail.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="287" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcmixQMqAlt7-JD-kkJQpYsiT27Qv0lnRMW7MOZMvSzmXP487wNmHpRdMJ3RJzjfXQE0dQYEe9fG18DvR-UHWQ6UI-agMwikoUD9_d2zRaHj-bgNChi6K9YFH4N5WGdcQqwWL3EA/s400/World's+Largest+QR+Code+-+mission-hills-umbrella-qr-code-detail.jpg" width="400" /></a></div>
<span style="font-size: xx-small;"><i>Close-up detail. Image Credit: Mission Hills Resort Hainan</i></span>
<br />
<br />
The QR Code was formed by nearly 2,000 staff carrying umbrellas and an aerial photograph was taken from a height of 270 feet so that the <a href="http://www.prnewswire.com/news-releases/worlds-largest-golf-club--spa-resort-creates-worlds-biggest-qr-code-188652541.html" target="_blank">code could be used in Press Releases</a>. <br />
<br />
The purpose of this PR effort is designed to promote sustainable eco-tourism ... and in celebration of Mission Hills' 20th anniversary, the Group is giving away <a href="http://www.missionhillschina.com/en-US/?gclid=CNLKpcrijbUCFexxQgodaAsAfA" target="_blank">twenty 3 day / 2 night Romantic Premier Spa Suite Getaway packages at Mission Hills Haikou Resort</a> on the tropical island of Hainan. <br />
<br />
When users scan the QR Code, they will be directed to a campaign website to answer three simple questions related to sustainable eco-tourism. Those who complete the questions with the correct answers will be entered into the draw for a chance to win one of the Mission Hills Micro Holiday packages valued at US$2,600.<br />
(ht: PR Newswire)<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoiCqVSmHyawt6qxbl7sxt_AGrgX4UkQf7B_DiO8BKTNCsgq-0NP7aqufnUwWbR7nRbSTZffFjqK_8ezBN2KLYfCs5w9hODRm6ot9CfctvHZpay2eVsV2XDzq3VWSmG1zHe4Iplw/s1600/World's+Tiawan+umbrella-qr-code-sideview-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="267" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoiCqVSmHyawt6qxbl7sxt_AGrgX4UkQf7B_DiO8BKTNCsgq-0NP7aqufnUwWbR7nRbSTZffFjqK_8ezBN2KLYfCs5w9hODRm6ot9CfctvHZpay2eVsV2XDzq3VWSmG1zHe4Iplw/s400/World's+Tiawan+umbrella-qr-code-sideview-1.jpg" width="400" /></a></div>
<span style="font-size: xx-small;"><i>Say Hi to the world, 1,369 people love Taiwan, the arrangement of the world's largest human OR Code, hands in the air to empty footage Say Hi to let the world see Taiwan, to show the enthusiasm of the people of Taiwan. Caption and Image Credit: Wen Shiren Cultural Foundation and the Taiwan Foundation (taiwansayhi.com)
</i></span><br />
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="360" src="http://www.youtube.com/embed/fUkDRv9P3NU" width="480"></iframe>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjn_MFjJpNiNywxgqQuUqQMWVZInKT6V0r9yxsU1oQ6izDSvL-JmHeybBjqN8BLvSN2FHEMNUf8b37JdWSekSgHjdxrkyvu32FakaBJNJ_Ke-eZDLEOA1IwElWhNLGG0rEYZ1capw/s1600/World's+Tiawan+umbrella-qr-code-view-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjn_MFjJpNiNywxgqQuUqQMWVZInKT6V0r9yxsU1oQ6izDSvL-JmHeybBjqN8BLvSN2FHEMNUf8b37JdWSekSgHjdxrkyvu32FakaBJNJ_Ke-eZDLEOA1IwElWhNLGG0rEYZ1capw/s400/World's+Tiawan+umbrella-qr-code-view-2.jpg" width="400" /></a></div>
<i><span style="font-size: xx-small;">QR display detail - </span></i><i><span style="font-size: xx-small;"><span style="font-weight: normal;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="background-color: transparent; border: 0px none; color: black; cursor: pointer; letter-spacing: -0.05em; margin: 0px; padding: 0px;" title="Wen i Taiwan ‧ wonderful movie tidbits Say Hi to the world activities"><span style="background-color: transparent; border: 0px none; margin: 0px; padding: 0px;"><span class="" style="background-color: transparent; border: 0px none; margin: 0px; padding: 0px;">Wen i Taiwan ‧ wonderful movie tidbits Say Hi to the world activities </span></span></span></span><b><a href="https://www.youtube.com/watch?feature=player_embedded&v=jwOc95S0TVQ" target="_blank">Video posted January 16, 2013</a></b>. Image Credit: Wen Shiren Cultural Foundation and the Taiwan Foundation (taiwansayhi.com)
</span></i><br />
<br />
This is not the first time people holding umbrellas stand in a predetermined pattern in order to form a QR Code upon which folks with camera/QR enabled smart phones could scan the code created and be directed to a website to qualify or buy something of value or interest. At the beginning of December last year, 1369 people raised black, white and blue umbrellas to form a QR Code directing people to a website that promotes Taiwan culture and tourism - http://www.taiwansayhi.com.<br />
(ht: 2d)<br />
<br />
... <a href="http://symblogogy.blogspot.com/" target="_blank">Symblogogy </a><br />
<br />
<br />
<i><span style="font-size: xx-small;">** Article first published as <a href="http://technorati.com/technology/it/article/umbrella-public-relations-stunt-achieves-world/" rel="nofollow" target="_blank">Umbrella Public Relations Stunt Achieves World Record Claim</a> on Technorati **</span></i>... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0Mission Hills Golf Driving Range, Bao'an, Shenzhen, China, 51811022.7203649 114.0766742999999222.7185339 114.07415279999992 22.7221959 114.07919579999992tag:blogger.com,1999:blog-29276121.post-55187936727904058732012-12-02T08:05:00.003-08:002012-12-02T08:30:23.802-08:00Nielson Names Toyota As 2012 Green Marketer Of The Year<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /><div style="text-align: center;">
<img alt="" src="http://scm-l3.technorati.com/12/12/02/73613/toyota2---T.jpg?t=20121202070325" /></div>
<i>It’s official. Toyota conducted a poll asking a simple question: what should the plural form of Prius be? After 1.8 million people cast their votes, a clear winner was chosen. So what exactly do you call more than one Prius (choices ranged from Priuses to Prium)? The answer is “Prii”(pronounced Pree-Eye).</i><br />
<br />
<b>Nielsen Awards Toyota As 2012 Automotive Green Marketer Of The Year</b><br />
<br />
According to a recent Nielsen analysis of consumer awareness, TV advertising response, and social media buzz, Toyota Motor Corporation is the greenest auto marketer of 2012.<br />
<br />
The automaker brought home the third annual Nielsen Automotive Green Marketer of the Year Award, which was <a href="http://blip.tv/diversity-news-tv/toyota-named-2012-nielsen-automotive-green-marketer-of-the-year-award-recipient-at-la-auto-show-6460711"><u>presented this week (November 29, 2012) at the Los Angeles International Auto Show</u></a> Press Days.<br />
<br />
Toyota won by leveraging their effective Prius family ad campaigns as well as their social media events to vault to the top. More than half (53%) of respondents were aware of Toyota’s green marketing initiatives. In addition, Toyota’s campaigns helped cultivate their strong green enthusiast base which drove the most positive online sentiment among the nominees, surpassing the Auto Average by 64%.<br />
<br />
<div style="text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgilqxytIsYyJijTBxBz9GImrkrG1oOp5HCilz3YUFUFhopL_Kh2ib3EoyDNDxjoqjgHOyvAD6AKg1AsNF4sI6th11Yb5crpZhehU7DF3YSIbtANhPwj5xGc7UeBk_AAWUOVJuXzA/s1600/Graph+-+2012.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="261" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgilqxytIsYyJijTBxBz9GImrkrG1oOp5HCilz3YUFUFhopL_Kh2ib3EoyDNDxjoqjgHOyvAD6AKg1AsNF4sI6th11Yb5crpZhehU7DF3YSIbtANhPwj5xGc7UeBk_AAWUOVJuXzA/s400/Graph+-+2012.jpg" width="400" /></a> </div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgilqxytIsYyJijTBxBz9GImrkrG1oOp5HCilz3YUFUFhopL_Kh2ib3EoyDNDxjoqjgHOyvAD6AKg1AsNF4sI6th11Yb5crpZhehU7DF3YSIbtANhPwj5xGc7UeBk_AAWUOVJuXzA/s1600/Graph+-+2012.jpg" style="margin-left: 1em; margin-right: 1em;"></a><br /><i>Awareness graph. Image Credit: The Nielsen Company</i><br />
<i> </i> <br />
The Nielsen Automotive Green Marketer of the Year Award recognizes the automotive manufacturing brand that made the greatest strides in gaining consumer awareness and positively shifting consumer perceptions for the automotive industry’s environmentally friendly marketing initiatives. Other finalists for the award included Ford, Honda, Chevrolet and Nissan.<br />
<br />
<b>Methodology</b><br />
<br />
<div class="MsoNormal">
In order to determine the finalists and winner, Nielsen leveraged three research studies to incorporate awareness levels and perceptions across media types. The studies included:</div>
<ul type="disc">
<li>A custom survey of nearly 2,600 consumers’ cross-media awareness and perceptions of environmental messages by automotive brand</li>
<li>Response data from 6 million viewers of national television advertising collected by Nielsen’s ad effectiveness measurements service, focusing on green automotive ads</li>
<li>Measuring social media “buzz” sentiment within green-related discussion threads, based on over 115,000 social media messages</li>
</ul>
<div class="MsoNormal">
Auto manufacturers that ran any national TV ads with green themes between October 2011 and September 2012 were eligible for consideration.<br />
<br />
<br />
<span style="font-size: xx-small;"><i><span style="font-family: "Times New Roman","serif";">** </span>Article first published as <a href="http://technorati.com/lifestyle/green/article/nielsen-awards-toyota-as-2012-automotive/" rel="nofollow" target="_blank"><span class="yshortcuts" id="lw_1354464251_2">Nielsen Awards Toyota as 2012 Automotive Green Marketer of the Year</span></a> on Technorati<span style="font-family: "Times New Roman","serif";"> **</span></i></span> </div>
</div>
... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0tag:blogger.com,1999:blog-29276121.post-65459641818487202992012-10-31T13:18:00.000-07:002012-10-31T13:24:04.084-07:00General Motors Stockholders Vote To Change CEO Nov. 6, 2012<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvUQhn1bULieOPKGJu0t8A8NPGHd1PZCvuNMhO4PK2Vm7JHTndCqMX-gylSWHPg77Veg7Kg9LOzCcvtH7Biox3JJe7Cp_YzS-SneJF4suVYAD2Xjd7K7xMeEnLD7sTKruhv7qL/s1600/mitt-romney-at-the-north-american-auto-show-in-2008-in-an-op-ed-that-same-year-romney-urged-the.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvUQhn1bULieOPKGJu0t8A8NPGHd1PZCvuNMhO4PK2Vm7JHTndCqMX-gylSWHPg77Veg7Kg9LOzCcvtH7Biox3JJe7Cp_YzS-SneJF4suVYAD2Xjd7K7xMeEnLD7sTKruhv7qL/s400/mitt-romney-at-the-north-american-auto-show-in-2008-in-an-op-ed-that-same-year-romney-urged-the.jpg" width="400" /></a></div>
<i>Mitt Romney at the North American Auto Show in 2008. Image Credit: theweek.com - Bryan Mitchell/Getty Images</i><br />
<br />
<b>General Motors Stockholders Vote To Change CEO Nov. 6, 2012</b><br />
<br />
In an age of government takeovers and crony-capitalism, the citizens of the United States are uniquely connected as partners in business.<br />
<br />
Today, a poor earnings/profit report was released just six days before a national election is scheduled to take place - the election for President of the United States.<br />
<br />
The poor earnings/profit report was released by General Motors<b>,</b> which was taken through bankruptcy in a process that greatly damaged trust throughout the investor and business community ... a Federal Government takeover.<br />
<br />
This action changed the ownership of one of the largest manufacturing enterprises in the world from one based on free enterprise to Government and organized employee Union ownership.
General Motors reported a drop in profit of 12% and in most business environments this would be a great cause for concern.<br />
<br />
As forced stock holders, every American citizen owns a piece of the company and the de facto CEO of the company is the President of the United States.
<b> </b><br />
<br />
<b>This excerpted and edited from Businessweek -</b><br />
<br />
<i><span style="font-size: large;"><b>GM 3Q profit falls 12 pct</b></span><br /><b><span style="font-size: xx-small;">By Tom Krisher - AP - October 31, 2012 </span></b></i>
<i> </i><br />
<br />
<i>A turnaround in South America and a rosier outlook in Europe helped push General Motors shares up in premarket trading Wednesday, even though the company's third-quarter net profit fell 12 percent.</i>
<i> </i><br />
<br />
<i>GM said it earned $1.5 billion from July through September, down from $1.7 billion a year earlier, as European pretax losses widened and North American profits fell.</i>
<i> </i><br />
<br />
<i>But South America swung to a big profit and GM posted better-than-expected results internationally outside of China.</i><br />
[<a href="http://www.businessweek.com/ap/2012-10-31/gm-3q-profit-falls-12-pct-dot" target="_blank">Reference Here</a>]<br />
<br />
This Associate Press release reprinted in Businessweek, however rosy, hides the fact that if we, as stockholders, are dis-satisfied with the direction of earnings and profit at General Motors, we can change the CEO November 6, 2012.<br />
<br />
We can keep a community organizer, lawyer, law school lecturer (not teacher or professor), and current 44th President of the United States, Barack Obama as the CEO of General Motors ...<br />
<br />
... or we can vote for an incredibly successful businessman and turn-around specialist who was born into the family of CEO of American Motors - George Romney, CEO, 2002 Winter Olympics Organizing Committee - Salt Lake City Olympics, and the 70th Governor of Massachusetts ... Mitt Romney as CEO of General Motors.<br />
<br />
The choice seems pretty easy ... what say you?
<i><span style="font-size: xx-small;"> </span></i><br />
<br />
<br />
<i><span style="font-size: xx-small;">** Article first published as <a href="http://technorati.com/business/article/general-motors-stockholders-vote-to-change/" rel="nofollow" target="_blank"><span class="yshortcuts" id="lw_1351701871_2">General Motors Stockholder's Vote To Change CEO Nov. 6, 2012</span></a> on Technorati **</span></i>
... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0tag:blogger.com,1999:blog-29276121.post-41712757373755931642012-09-03T15:24:00.000-07:002012-09-05T14:35:10.958-07:00Power To The Online People<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpOC-RK4GZwUn36Iyn7zI8-qzSnWpYvilbq5v0-JRMqb3pA8JhOzvl2b1zbKI3jlAXl_18N_5mTsropB13_Z9qlziPyeggli2molh5WEkbbk3HF5zV7q4zAnfUM-_gOnw9E1zypQ/s1600/VpKiLLazZ_digitalCodez_Online_Magazine_for_Online_People.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpOC-RK4GZwUn36Iyn7zI8-qzSnWpYvilbq5v0-JRMqb3pA8JhOzvl2b1zbKI3jlAXl_18N_5mTsropB13_Z9qlziPyeggli2molh5WEkbbk3HF5zV7q4zAnfUM-_gOnw9E1zypQ/s400/VpKiLLazZ_digitalCodez_Online_Magazine_for_Online_People.jpg" width="400" /></a></div>
<span style="font-size: xx-small;"><i>Internet Buzz Words: Micro Blogging, Web 2.0, Technology, Connectivity, Social Networks, facebook, twitter, Marketing, Media. Image Credit: vpkillazz.com</i></span><br />
<br />
<b> Power To The Online People</b><br />
<br />
Where were you when news of the tsunami hit Japan in 2011?<br />
<br />
How about when Michael Jackson died?<br />
<br />
Probably online, according to many experts who claim that social media has become the main media source for hundreds of millions of people. Not just in the U.S., either; Facebook alone has more than 900 million users spread across the globe as of 2012.<br />
<br />
Other social media giants like Twitter have facilitated revolution against unjust leaders and warned people of impending natural disaster. In fact, so many people regularly interact online that if the Internet were a nation, it would exceed the Americas, Europe and the Middle East combined in population.<br />
<br />
No wonder more than 13 million members of the online community used Reddit and other media platforms to protest SOPA, a proposed Internet censorship bill. Keep this graphic in mind next time you log on, because knowledge is power — and a little knowledge goes a long way in the Internet Age.<br />
<br />
Power to all the people who communicate and become informed ... ONLINE!<br />
<br />
<div style="text-align: center;">
<a href="http://www.open-site.org/blog/power-to-the-online-people/"><img alt="Power To The Online People" border="0" src="http://open-site.org/blog/wp-content/uploads/2012/08/power-to-the-online-people.gif" width="500" /></a> </div>
<span style="font-size: xx-small;">[<i>ht: graphic created by - <a href="http://open-site.org/">Open-site.org</a></i>]</span>... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0tag:blogger.com,1999:blog-29276121.post-36779428143533226112012-08-08T09:54:00.000-07:002012-08-08T09:54:43.779-07:00Can A Race Car Simulator Give One A Real Race Car Experience?<div class="wp-caption aligncenter" id="attachment_2366" style="width: 586px;">
<div style="text-align: center;">
<a href="http://motorsportsunplugged.com/f1/wp-content/uploads/2012/08/DSC01049.jpg"><img alt="" class=" wp-image-2366 " height="265" src="http://motorsportsunplugged.com/f1/wp-content/uploads/2012/08/DSC01049.jpg" title="DSC01049" width="400" /></a></div>
<div class="wp-caption-text">
<span style="font-size: xx-small;">Award
winning writer Thomas Stahler takes his turn at the wheel while at Seat
Time’s Media Challenge. Here Tom negotiates past turn #3 along the
short chute to turn #4 at the famed Mazda Raceway Laguna Seca. Image
Credit: Edmund Jenks (2012)</span></div>
</div>
<br /><div>
<strong>Can A Race Car Simulator Give One A Real Race Car Experience?</strong><br />
<br />
</div>
<div>
Seat Time is Southern California’s premier simulator center. This
environment offers a unique, immersive racing experience utilizing state
of the art professional-grade training simulators in the heart of West
Los Angeles, at the Santa Monica Airport.<br />
<br />
</div>
Elliott Skeer is an up and coming driver involved in the Mazda driver
development ladder series racing for CJ Wilson Racing in the 2012
Playboy MX5 Cup racing series. <a href="http://www.youtube.com/watch?v=kt5-84scgkE" target="_blank">In
this video, we see him laying down marker laps in order to post a time
for writers and photographers who join in the MPG/Mazda MX5 Cup Media
Challenge</a>. The drive of for the challenge took place August 5, 2012 beginning at 1:00pm PT. The marker time Elliott posted was 1:42.904.<br />
<br />
Elliott did not mention this, but he won the 2012 Race #1 Playboy
MX-5 Cup at Mazda Raceway Laguna Seca held May. 11, 2012 after
qualifying in P2. Elliott’s fastest lap time during the 27 lap race at
MRLS was recorded as 1:42.324.<br />
<br />
<div>
<div class="wp-caption aligncenter" id="attachment_2367" style="width: 586px;">
<div style="text-align: center;">
<a href="http://motorsportsunplugged.com/f1/wp-content/uploads/2012/08/DSC01238.jpg-Qualifications-Times.jpg"><img alt="" class=" wp-image-2367 " height="265" src="http://motorsportsunplugged.com/f1/wp-content/uploads/2012/08/DSC01238.jpg-Qualifications-Times.jpg" title="DSC01238.jpg - Qualifications Times" width="400" /></a></div>
<div class="wp-caption-text">
<span style="font-size: xx-small;">Mazda Media Challenge lap time as posted before the competition on Saturday, August 5, 2012. Image Credit: Edmund Jenks (2012)</span></div>
</div>
</div>
<div>
<strong>This excerpted and edited from STUART ROWLANDS PR press reports of the SEAT TIME MEDIA CHALLENGE RACE -</strong><br />
<br />
</div>
<div>
<em>For two weeks of grueling qualifying runs, media members
sweating, straining, sawing at steering wheels, systematically stabbing
at brakes, and braving the infamous “Corkscrew” once a lap are now
history.<br />
<em> </em><br />
<em>From July 15th through the 31st media members from all over the map
made their way out to SEAT TIME in Santa Monica, California to test
their formidable driving skills against each other … all sim-driving the
same exact, identical Spec Mazdas on the rolling hills and steep drops
of Mazda Raceway in Laguna Seca, all the while in the comfort of a
club-like salon setting at the very aptly-named e-motorsports
establishment.</em><br />
<em> </em><br />
<em>For the moment the (simulated) tire smoke has cleared and the
fantastically realistic CXC racing simulators are getting a
well-deserved cooling off period before they are fired up again at 2PM
on Saturday afternoon August 4 for the first ever SEAT TIME MEDIA
CHALLENGE RACE. </em><br />
<em> </em><br />
<em>The event will be a flat-out, 30-minute timed race that pits the
four fastest qualifiers directly against each other on the justifiably
famous race track for all the marbles.</em><em>And here they are: Top
qualifier: Jason Isley, from Sports Car/Racer Magazine who turned in a
quick lap of 1:44.862. In a close second: Kurt Niebhur from Edmunds.com
with a 1:45.330. Third and not far behind (hey it’s a long race):
Preston Lerner from Automobile Magazine who’s best lap was 1:46.349. And
… starting from the coveted “south pole” position: Edmunds.com’s own
Mark Takahashi whose 1:48.837 got him in the big show. </em><br />
<em></em><br />
<em>Kurt Niebuhr from Edmunds.com went into the lead directly from his
outside front row starting spot and handily lead all 30 minutes of the
inaugural SEAT TIME Media Challenge yesterday afternoon at the unique
Santa Monica sim-racing establishment. </em><em>Winner Niebuhr had
decided to run a conservative race “… No spins, clean driving,” he said
in post-race interviews. His win was a popular one and his name will
forever be enshrined as the first of what is sure to become a
long-standing annual event.</em></em></div>
<div>
<em><em> </em><br />
<em></em> </em></div>
<div>
<em>The Saturday afternoon showdown event was the culmination of a
two week (plus) qualifying period that saw members of the motoring media
stopping by SEAT TIME and laying down a fast lap time on the
twisting-snaking race course at Mazda Raceway in Monterey, California.</em><br />
<em> </em><br />
<em>Sim-driving identical Spec Mazda Miatas, the four fastest media
types on the west coast ran a head-to-head final event at SEAT TIME in
each piloting their own individual super high-tech CXC Motion-Pro II
racing simulator.</em><br />
<em></em><br />
<em>Preston Lerner from Automobile Magazine was second in the race.
Lerner was new to sim-racing but has been a successful club sports car
racer for many years now. He was there to have fun but he got down to
being very serious about lines and lap times when the green flag
dropped. Lerner ran hard but just could not quite catch the almost
flawless Niebuhr.</em><br />
<em></em><br />
<em>Another Edmunds.com staffer, Mark Takahashi, was running well up
when the track just somehow sort of tightened up on him causing him to
loop his Mazda at the top of the course; he finished third.</em><br />
<em></em><br />
<em><a href="http://cxcsimulations.com/" target="_blank">Chris Considine, CXC’s major-domo and the chief designer/brains behind the company’s phenomenal products</a>
and matching success, was on hand to cheer the media-types on.
Considine was taking a break from overseeing CXC’s weekend move from
their now-outgrown design and manufacturing facilities in Marina del
Rey, California to spacious new headquarters on Imperial Highway right
at LAX. </em><br />
<em></em><br />
<em>“This is exactly what we envisioned from the start at CXC,”
Considine told us. “We designed and build our machines for the
realistic possible racing experience you can have short </em><em> of
driving the real thing. It never gets old for me to see a group like
this getting so very serious about competition … It’s always cool to be a
part of.”</em><br />
<em> </em><br />
<em>Fastest qualifier, and a prohibitive favorite going in based on his
prior racing exploits, SportsCar/Racer Magazine’s Jason Isley had an
uncharacteristically bad day on the raceway, looping his little Miata a
couple of times and finally retiring in the pits a few laps before the
end of the 30 minutes championship runoff.</em><br />
<em></em><br />
<em>The highly-experienced racer Isley had words for it: “This is much
harder than the real thing,” he quipped good naturedly as he accepted
his 4th place trophy and parting gifts from MazdaSpeed’s peripatetic
PR-pro Dean Case.</em><br />
<em></em><br />
<em>“Mazda’s participation in this first event was of enormous benefit,”
said Chas Lawrence. “They are very serious about young drivers and
bringing them along not only as competitors, but as representatives of
their company. Their participation here at SEAT TIME puts us in some
very good company.”</em><br />
<em></em><br />
<em>At the end of the 30 minute race, and even though they were all
competing in a very comfortably air-conditioned salon atmosphere, all
four drivers were soaked in sweat. “That’s a diving simulator AND an
exercise machine, Takahashi quipped as he chugged a cold bottle of
water. </em><br />
<em></em><br />
<em>Young Mazda pro driving champ Elliott Skeer drove up from his home
in Vista, California to be on hand to coach any of the contestants who
needed a bit of help. Two weeks earlier, Skeer had stopped by SEAT TIME
and set the “official” bogey time (1.42.904). Note: his time was not
eclipsed (at least at this event) by this group of hard chargers. After
the race the 17-year old put on an impromptu driving clinic for the
media and fans effortlessly running near-record time laps at Mazda
Raceway at the “keyboard” of the CXC machine.</em><br />
<em></em><br />
<em>Everyone in attendance agreed that the event needs to be an annual
happening and SEAT TIME founder/operator Lawrence agreed. “We really
want to thank all the members of the media who took part in this new
event … I know that all of them had a great time, and they’re all
invited back for Media Challenge II!”</em></div>
<div>
<strong>ENDS</strong><br />
</div>
<div class="wp-caption aligncenter" id="attachment_2368" style="width: 586px;">
<div style="text-align: center;">
<a href="http://motorsportsunplugged.com/f1/wp-content/uploads/2012/08/DSC01287.jpg-Podium.jpg"><img alt="" class=" wp-image-2368 " height="266" src="http://motorsportsunplugged.com/f1/wp-content/uploads/2012/08/DSC01287.jpg-Podium.jpg" title="DSC01287.jpg - Podium" width="400" /></a></div>
<div class="wp-caption-text">
<span style="font-size: xx-small;">The
winner’s podium (L to R) Winner Kurt Niebhur, SEAT TIME owner Chas
Lawrence, Jason Isely 4th, Mark Takahashi 3rd, and Preston Lerner. 2nd.
Image Credit: Edmund Jenks (2012)</span></div>
</div>
<br />
<div>
Elliott Skeer is not the only professional race car driver to use
Seat Time to gain some track experience. The following partial list have
had multiple sessions at the Santa Monica location:</div>
<div>
<div>
Patrick Long- ALMS GT, factory Porsche driver</div>
<div>
Marco Holzer- ALMS GT, factory Porsche driver</div>
<div>
Townsend Bell- ALMS GT, Indycar</div>
<div>
Matt Halliday- FIA GT1, Australian V8 Supercars</div>
<div>
David Heinemeier Hannson- ALMS P2</div>
<div>
Michael Avenatti- ALMS GTC</div>
<div>
Bob Faieta- ALMS GTC, Grand Am GT</div>
<div>
Sean Johnston- IMSA GT3 Challenge (current points leader!)</div>
<div>
Daniel “CJ” Calvert-Jones- IMSA GT3 Challenge, Grand Am GT</div>
<div>
Fred Poordad- IMSA GT3 Challenge, Grand Am GT</div>
<div>
Austin Dyne- NASCAR West Series</div>
<div>
Harrison Geron- SCCA Spec Racer Ford</div>
<div>
Brian Makse- NASA National Champion, MX5 Cup</div>
<div>
Tommy Kendall-retired until last week! now, ALMS GT</div>
<div>
</div>
<div>
Can a race car simulator give one a real race car experience?
Judging by the emotional reaction of the automotive media gathered at
the challenge, the list of names of accomplished drivers above, and the
fact CXC Simulators just completed installing these type of machines at
F1 team locations in Europe, one would have to come away with a
resounding answer of … YES!</div>
<div>
</div>
<div>
Whether one is an accomplished racer, aspire to become one, or are
just an enthusiast looking for a unique experience, Seat Time is the
place to come! Call 310.390.3580 or email (from the form at – <a href="http://www.seattimesims.com%29/" rel="nofollow" target="_blank">http://www.seattimesims.com)</a> today for more information or to reserve some … Seat Time.</div>
<br />
<div>
… notes from The EDJE<br />
<br />
</div>
<div>
</div>
<div>
<span style="font-size: xx-small;"><em>** Article first published as <a href="http://technorati.com/entertainment/gaming/article/can-a-race-car-simulator-give/" rel="nofollow" target="_blank">Can a Race Car Simulator Give One a Real Race Car Experience?</a> on Technorati **</em></span></div>
</div>... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com13143 Donald Douglas Loop S, Santa Monica, CA 90405, USA34.0161865 -118.447909234.0145415 -118.45037669999999 34.017831500000007 -118.4454417tag:blogger.com,1999:blog-29276121.post-7507563302237416852012-02-25T12:45:00.000-08:002012-02-25T20:44:33.755-08:00The Automating QR (Quick Response) Code, Smart Phones, And You<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7ilKnbKf6BPeYoKUwiVjvVSk0kxfyQCQOz_I-yg0IunIUYKBH_0DiojWk7EzInqhxNixx-DLWNlQtg67znOso2e-J_mWAQbRuZTC1w9q7XxpCF0Ql9wFye-B4SXH_2mR1G8cenA/s1600/Polo%252BQR%252Bcode.gif"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 252px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7ilKnbKf6BPeYoKUwiVjvVSk0kxfyQCQOz_I-yg0IunIUYKBH_0DiojWk7EzInqhxNixx-DLWNlQtg67znOso2e-J_mWAQbRuZTC1w9q7XxpCF0Ql9wFye-B4SXH_2mR1G8cenA/s400/Polo%252BQR%252Bcode.gif" alt="" id="BLOGGER_PHOTO_ID_5713088416544008546" border="0" /></a><br /><span style="font-size:78%;">Loyal customers, who are less likely to shop online, can be enticed by QR codes to come into the store after they have scanned a code and experienced rich videos, images, or in-store contests. Recently luxury retailer Ralph Lauren matched up with Red Fish Media to design a custom QR code placed in windows at various Ralph Lauren locations. Once scanned, the customer was enticed to enter the store for a chance to win tickets to the 2012 men’s US Open finals and a $3,000 Ralph Lauren wardrobe. Image Credit: Ralph Lauren</span><br /><br /><span style="font-weight: bold;">The Automating QR (Quick Response) Code, Smart Phones, And You</span><br /><br />A cellphone with a camera isn’t a communications device with a way to capture pictures and share them with friends … rather, it’s a web enabled handheld data scanner with a display which automates the way to reach out, get information, be involved socially, and get things done.<br /><br />In order to have one's phone behave more like a tool than a personalized toy, all one has to do is download a simple program into the cellphone and presto – the camera takes a picture (scans) of a symbol printed on a billboard, flyer, magazine, or TV/Computer display screen then decodes it and has the phone access a “(dot) mobi” webpage on the internet through a series of pre-scripted commands. Quick, Simple, and Easy.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnveRDjUs8h4lbcjmccBKBQKLx7EXB-gmE4LpA_3EqyiNaGSUNHuHIQCi0Rk12QvKWEp3rTXzLet1q2krVyczp_5jTka_5qUQI2AAQ4e6SPhp7C98g_Lrwd9k1kvcUOhQkxA_MGA/s1600/2012-2-23_MainLP_20120223161436+-+RL+2012+Spring+Collection.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 310px; height: 175px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnveRDjUs8h4lbcjmccBKBQKLx7EXB-gmE4LpA_3EqyiNaGSUNHuHIQCi0Rk12QvKWEp3rTXzLet1q2krVyczp_5jTka_5qUQI2AAQ4e6SPhp7C98g_Lrwd9k1kvcUOhQkxA_MGA/s400/2012-2-23_MainLP_20120223161436+-+RL+2012+Spring+Collection.JPG" alt="" id="BLOGGER_PHOTO_ID_5713088419995367666" border="0" /></a><span style="font-size:78%;">Image Credit: Ralph Lauren</span><br /><br />So why hasn’t this form of consumer automation taken off in the larger way it has in Japan and other countries? Hard to say, but get ready because the symbology revolution will be vying for your attention at a cellphone, real estate operation, bus stop, television screen, website, or specialty retail store around the corner from where you live, right now ... it's that weird square with squares in it.<br /><br />There may be many codes (symbologies) offered by program automation developers, each with their own strengths and benefits, however, if your phone has limited memory space in which to store the software necessary to decode the symbology, then the one code program the cellphone should contain is the <a href="http://symblogogy.blogspot.com/2006/11/qr-code-best-auto-id-code-ever-really.html">QR Code … the best code ever</a>.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdJFSGxhs_rPiNCr-v0_7bwwz19zl_eC0xLA8VAUJz9ZO3uOk15VLkcH_A7K6HNjNprAXhGY24WwpqaOGvdNuQrgR4fKKLkbI6uW1-Enkae6Q1_eXXS61oe6iANqWXCZc4Tn12Yw/s1600-h/categoryId=1760782&ab+1+-+web.jpg"><img id="BLOGGER_PHOTO_ID_5256647014877974994" style="DISPLAY: block; MARGIN: 0px auto 10px; CURSOR: hand; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdJFSGxhs_rPiNCr-v0_7bwwz19zl_eC0xLA8VAUJz9ZO3uOk15VLkcH_A7K6HNjNprAXhGY24WwpqaOGvdNuQrgR4fKKLkbI6uW1-Enkae6Q1_eXXS61oe6iANqWXCZc4Tn12Yw/s400/categoryId=1760782&ab+1+-+web.jpg" border="0" /></a><span style="font-size:78%;">Image Credit: Ralph Lauren</span><br /><br /><strong>This excerpted and edited from Multichannel Merchant Magazine -<br /><br /><span style="font-size:130%;"><em>R U Ready 4 QR Codes?<br /></em></span></strong><em><span style="font-size:78%;">By Tim Parry, Multichannel Merchant </span><br /><br />CONSIDERING MOBILE MARKETING? Then you should probably start thinking about quick response (QR) codes. These two-dimensional barcodes can provide a vital link between print or broadcast media and mobile commerce.<br />----<br />WHAT ARE THEY? QR codes store information — namely mobile Website URLs — that can be read by devices with cameras, like cell phones. A user with a Web-enabled camera phone equipped with the QR reader software can scan the image of the QR code; decoding software reads the information and prompts the phone's browser to go to a programmed URL.<br /><br />WHAT'S THE BENEFIT TO YOU? Let's say you have a QR code printed on an advertisement or catalog. A customer could scan it with his cell phone to be directed to your mobile site — and hopefully start buying immediately.<br /><br />IS ANYBODY USING THEM? Upscale apparel brand Ralph Lauren, for instance, burst onto the mobile commerce scene in August using the technology. The merchant put QR codes on print advertisements, store windows and mailers so that with one wave of a Web-enabled camera phone — with QR reader software — the user is whisked away to a landing page at m.ralphlauren.com.<br /><br />The mobile site was initially launched back in 2008 with a showcase of its limited edition U.S. Open Collection and other Ralph Lauren classics such as polo shirts, oxfords and chinos. Mobile users could also check out a Ralph Lauren style guide, watch tennis videos, and read articles about the U.S. Open in real time.<br /><br />“We see mobile as a key channel for marketing, advertising and commerce for all of our brands and retail concepts,” says Miki Berardelli, Ralph Lauren's vice president, global customer strategy and retail marketing. “QR codes are part of the strategy and they serve as a conduit, providing an easy way for people to access the mobile Web.”<br /><br />Users can download the QR reader application for free from Ralph Lauren; the technology is also available from numerous other sources online.<br /><br />David Harper, founder/CEO of Website development firm Engagelogic and mobile content management and social networking software company Winksite, hopes the Ralph Lauren launch will encourage others to incorporate QR codes in their mobile commerce campaigns. But the early adaptors like Ralph Lauren may need to do more to educate people about the technology.<br />----<br />Why aren't more using QR codes? Creating a basic QR code is easy enough: Multichannel Merchant generated the code that appears on this issue's cover in a matter on minutes on Winksite.com. (Test it with your cell phone camera.)<br /><br />Dave Sikora, CEO of m-commerce provider Digby, blames a lack of consumer awareness of the technology, and the inability of phones to accurately read the codes.<br />----<br />But Harper contends that adding a QR code reader application to a phone is no harder than downloading software to your personal computer. You can do a search for “QR code reader” on your mobile browser and find a site you want to download it from. Once installed, the reader application will show up in the applications folder, and its icon will appear on the screen.<br /><br />And the QR reader does not have to point perfectly perpendicular for the QR code to be correctly translated by the mobile device, he adds. Even a wave over the code can bring the user to the correct mobile site.<br />----<br />Big in Japan<br /><br />QR codes can be seen everywhere in Japan — no surprise, since Japanese firm Denso-Wave created the technology in 1994. Cell phone users in Japan can click a QR code printed on a poster at a movie theater and view its trailer.<br /><br />It helps that QR code readers come as a standard feature on many smart cell phones.<br />----<br />“When a customer scans the barcode with their phone, it launches a mobile-ready product detail and ordering page,” says Nina Matthews, marketing coordinator for CBC America. “This enables the customer to grab the page for follow-up while on the go or for sharing with others.”<br />----<br />Once consumers embrace the technology, Harper envisions some merchants using QR codes on the covers of their catalogs. Eventually, they may generate individual codes to be used for each product offering.<br /><br />Technology notwithstanding, Digby's Sikora wonders how some merchants would handle the creative elements of incorporating a QR code into their print advertising and catalogs.<br /></em>[<a href="http://multichannelmerchant.com/ecommerce/1001-quick-response-codes/">Reference Here</a>]<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4PYFw5mJumhZXgsuQ-p_zNJc29VsC86nRVxPkHAyE0uO9fnidWEMWvRmOAUjSeTzKnzgroK6zcMFQY86btJo2ynVIHKA3nyvVhWfsIty87PFqoQHuv0_DFZnvO4Je2WRS7wkHuQ/s1600-h/categoryId=1760782&ab+3+-+web.jpg"><img id="BLOGGER_PHOTO_ID_5256647019387608754" style="DISPLAY: block; MARGIN: 0px auto 10px; CURSOR: hand; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4PYFw5mJumhZXgsuQ-p_zNJc29VsC86nRVxPkHAyE0uO9fnidWEMWvRmOAUjSeTzKnzgroK6zcMFQY86btJo2ynVIHKA3nyvVhWfsIty87PFqoQHuv0_DFZnvO4Je2WRS7wkHuQ/s400/categoryId=1760782&ab+3+-+web.jpg" border="0" /></a><span style="font-size:78%;">Image Credit: Ralph Lauren</span><br /><br /><strong>FAQ's from Ralph Lauren -<br /></strong><br /><em><strong><span style="font-size:130%;">Frequently Asked Questions (very basic)<br /></span></strong><br />What is a mobile site?<br />A mobile site is simply a normal web site formatted to fit your mobile phone or device.<br /><br />Is it necessary to download anything to shop the mobile site?<br />No. Just enter m.RalphLauren.com into your mobile phone browser and voila...<br /><br />Can any phone access the mobile site?<br />Any phone equipped with a web browser can access <a href="http://m.ralphlauren.com/">m.RalphLauren.com</a>.<br /><br />Will it cost me on my phone bill to use the mobile site?<br />This service is free from Ralph Lauren but charges from your carrier may apply. Be sure and double-check your plan.<br /><br />Is it secure to shop from my phone?<br />Yes. Shopping via mobile device is just as safe as shopping from your home computer.<br />----<br />What is a QR code?<br />These are two-dimensional bar codes—just like you’d find at the grocery store—that direct you to a specific website when you scan them with your cell phone.</em><br />[<a href="http://www.m.ralphlauren.com/rlqr/default.aspx?s=1">Reference Here</a>]<p></p><br /><span style="font-size:78%;"><br style="font-style: italic;"><span style="font-style: italic;">** Article first published as </span><a style="font-style: italic;" href="http://www.blogger.com/%20%20http://technorati.com/business/article/the-automating-qr-quick-response-code/">The Automating QR (Quick Response) Code, Smart Phones, And You</a><span style="font-style: italic;"> at Technorati **</span></span>... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0tag:blogger.com,1999:blog-29276121.post-70014503487789322432012-02-18T16:15:00.001-08:002012-02-19T07:56:25.942-08:00New Media Communications Strategies For Small Business Awareness & Growth<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHBP2v8fc3S1OFxgcNW5ZtWjMIpUPVC2pUL8o2ripDuSx_dmD8LBNDqWquRenB4Lnbcl9w7M7dwCiUj52uY3JfDWHyJs8hJIVspwRZg9_9M8DrusYw_TxC5AxGmKUvQ-edMJ5XMg/s1600/social-media+-+Image+Credit+-+svsu.edu.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 242px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHBP2v8fc3S1OFxgcNW5ZtWjMIpUPVC2pUL8o2ripDuSx_dmD8LBNDqWquRenB4Lnbcl9w7M7dwCiUj52uY3JfDWHyJs8hJIVspwRZg9_9M8DrusYw_TxC5AxGmKUvQ-edMJ5XMg/s400/social-media+-+Image+Credit+-+svsu.edu.jpg" alt="" id="BLOGGER_PHOTO_ID_5710532122462654994" border="0" /></a><span style="font-size:78%;">From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and their possible inherent uses for your organization. Caption & Image Credit: Saginaw Valley State University (svsu.edu)</span><br /><br /><span style="font-weight: bold;">New Media Communications Strategies For Small Business Awareness & Growth</span><br /><br />Ever since the advent of Microsoft Windows in the mid-nineties, which made the computer as a mode of communication more accessible to most everyone, people have been trying to figure out how to leverage its communicative power to have their business interests grow. In other words ... How can one use New Media communications to make money and have their businesses grow to meet the needs of more potential customers?<br /><br />The next layer that has developed over these last one and a half decades are programs that help people to connect with additional ease to share interests, ideas, information, and just plain communicate on a broader field more quickly. <a href="http://youtu.be/iuFQYmNzWtw">This layer is called social media</a>, and when used properly, social media can help a growing business boost brand awareness, improve customer relations, garner market research, even bolster sales. As the number of people who use social media rises, many marketing experts believe it’s essential for even the smallest of companies to consider developing a strategy to utilize this resource.<br /><br />The worst effort a small business can put forth in this arena is to enter the world of New Media communications without a focus or a plan upon which the small business can leverage its limited resources to take advantage of the many social media communications opportunities that exist. As always, a business desires to place in motion a plan that will have a great chance at success, otherwise, why bother ... just run an ad in the local paper which fewer people bother to purchase, let alone read.<br /><br />Logging on to a computer just takes a few clicks to potentiality connect one with thousands of business contacts and customers ... in addition to setting up networking strategies, business owners can use social media to glean useful insights by reading comments made by customers, industry experts, even competitors.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUclfVEyQN4Wb_NMccbZ49k3d9B-4cllf23ZXvkcQuhJvL1rcQc8so84Bx-gS2iT6tZJ5i5ZyvbF17y3Twg-HAhCiZbBVdHxP68eABcQSnLA_GcO7zAC_6ZdUiD3qB_RQraagbuQ/s1600/Smashburger.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 164px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUclfVEyQN4Wb_NMccbZ49k3d9B-4cllf23ZXvkcQuhJvL1rcQc8so84Bx-gS2iT6tZJ5i5ZyvbF17y3Twg-HAhCiZbBVdHxP68eABcQSnLA_GcO7zAC_6ZdUiD3qB_RQraagbuQ/s400/Smashburger.jpg" alt="" id="BLOGGER_PHOTO_ID_5710532124112378834" border="0" /></a><span style="font-size:78%;">THE BURGER WAS ONLY THE BEGINNING. Research shows that one cannot live on burgers alone. That's why we offer a wide selection of chicken sandwiches like the grilled or crispy Avocado Chicken Club. Think of it as a Smashburger's equally awesome partner in crime. Image Credit: Smashburger Master LLC</span><br /><br style="font-weight: bold;"><span style="font-weight: bold;">This excerpted and edited from the Tucson Citizen - </span><br style="font-weight: bold;"><br style="font-weight: bold;"><span style="font-style: italic;font-size:130%;" ><span style="font-weight: bold;">Small businesses use social media to grow</span></span><br style="font-style: italic;"><span style="font-style: italic;font-size:78%;" >by Laura Petrecca on Feb. 16, 2012</span><br style="font-style: italic;"><br style="font-style: italic;"><span style="font-style: italic;">Hamburger chain Smashburger has become a smash hit, growing from three Denver locations in 2007 to 150 outposts nationwide. And while its Angus-beef burgers and unique toppings have helped to propel its success, its secret sauce is social-media outreach.</span><br style="font-style: italic;"><br style="font-style: italic;"><span style="font-style: italic;">Smashburger offers coupons and trivia contests for its 67,000 Facebook followers, replies to questions and complaints on its Twitter and Facebook profiles, and actively reaches out to bloggers who might write about the new Smashburger restaurants opening in their areas.</span><br style="font-style: italic;"><br style="font-style: italic;"><span style="font-style: italic;">“The brand was really built on social media and PR strategies,” says Jeremy Morgan, senior vice president of marketing and consumer insights. “Social media is an opportunity for us to engage with consumers and have a conversation, which is different than paid media, when you’re just shouting through a bullhorn.”</span><br style="font-style: italic;"><span style="font-style: italic;">----</span><br style="font-style: italic;"><span style="font-style: italic;">“Everybody should take a look at it,” says Dan Galbraith, owner of marketing support company Solutionist and a National Small Business Association board member.</span><br style="font-style: italic;"><br style="font-style: italic;"><span style="font-style: italic;">“Whether they chose to jump into social media or not is a question that only they can answer,” he says, but all firms should at least explore how social media could work for them. “There’s a lot of good information floating out there,” he says.</span><br style="font-style: italic;"><span style="font-style: italic;">----</span><br style="font-style: italic;"><span style="font-style: italic; font-weight: bold;">A time investment</span><br style="font-style: italic;"><br style="font-style: italic;"><span style="font-style: italic;">It takes dedication to achieve social-media success.</span><br style="font-style: italic;"><br style="font-style: italic;"><span style="font-style: italic;">“The common misconception about social media is that it’s free,” says Morgan. “Facebook and Twitter accounts are free, but for small business owners in particular, time comes at a premium.”</span><br style="font-style: italic;"><br style="font-style: italic;"><span style="font-style: italic;">To keep from feeling overwhelmed, business owners should decide how much time they can dedicate to this burgeoning arena, says Galbraith. Some may need to hire social-media help.</span><br style="font-style: italic;"><br style="font-style: italic;"><span style="font-style: italic;">Either way, business owners should first set goals, he says. For instance, an owner might want to increase store traffic by 20% by offering coupons via Facebook or another social-media site. Or a business-to-business company could plan to reconnect with 10 former clients and re-establish solid relationships in the next three months.</span><br style="font-style: italic;"><br style="font-style: italic;"><span style="font-style: italic;">The goals should be clear-cut, but as many business owners have learned, the initial strategies might have to change.</span><br style="font-style: italic;"><span style="font-style: italic;">----</span><br style="font-style: italic;"><span style="font-style: italic; font-weight: bold;">Consistency counts</span><br style="font-style: italic;"><br style="font-style: italic;"><span style="font-style: italic;">While marketing experts advocate joining the social-media conversation, most say that doing it poorly — such as combining personal and professional updates or not posting information consistently — is worse than not doing it at all.</span><br style="font-style: italic;"><br style="font-style: italic;"><span style="font-style: italic;">“Consumers won’t stick around, and you won’t get much traction,” says Morgan.</span><br style="font-style: italic;"><br style="font-style: italic;"><span style="font-style: italic;">There are some basic social media tenets to keep in mind, says Sabina Ptacin, co-founder of ‘Preneur, which provides tools and resources for small businesses.</span><br style="font-style: italic;"><br style="font-style: italic;"><span style="font-style: italic;">She first suggests that business owners “baby step it out,” to see what feels comfortable to them and is do-able. Those who can’t contribute on a daily basis might want to hold off on creating a public profile.</span><br style="font-style: italic;"><br style="font-style: italic;"><span style="font-style: italic;">“You can’t post once a week and think it’s going to make an impact,” she says. “You need to constantly be contributing, definitely every day.”</span><br style="font-style: italic;"><span style="font-style: italic;">----</span><br style="font-style: italic;"><span style="font-style: italic;">She counsels social-media users to think of it as circulating during a cocktail party.</span><br style="font-style: italic;"><br style="font-style: italic;"><span style="font-style: italic;">“I always tell people to pretend that they’re at a party and (act) how they would behave,” she says. “No one wants to talk to the person who is always talking about themselves. … They want you to ask them questions and engage in conversations.”</span><br />[<a href="http://tucsoncitizen.com/usa-today-news/2012/02/16/small-businesses-use-social-media-to-grow/">Reference Here</a>]<br /><br />A business should also understand that the communicative strata of social media is as varied as there are concepts and interests held by humans themselves. Most are aware of social platforms as Facebook, Twitter, YouTube, and the like but many could gain from understanding other social communications platforms such as SodaHead, Pinterest, Google+, Stumble, as well as other syndicated message and image sharing environments.<br /><br />A business must decide what niche(s) it speaks to, and can participate in upon which they can contribute so as to receive the benefits of engagement. A well placed pebble thrown into a pond sets up a communications wave that can reap incredible benefits ... social media environments are just well placed ponds for well placed communications pebbles.<br /><br /><br /><span style="font-size:78%;"><span style="font-style: italic;">** Article first published as </span><a style="font-style: italic;" rel="nofollow" target="_blank" href="http://technorati.com/business/small-business/article/new-media-communications-strategies-for-small/"><span class="yshortcuts" id="lw_1329610885_2">New Media Communications Strategies For Small Business Awareness & Growth</span></a><span style="font-style: italic;"> on Technorati **</span></span>... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0tag:blogger.com,1999:blog-29276121.post-11525221263532152702011-12-24T14:51:00.000-08:002011-12-24T15:22:29.119-08:00An American President's Christmas Message From America To All<div style="text-align: center;"><iframe src="http://www.youtube.com/embed/ECw26FPJ6rk" allowfullscreen="" frameborder="0" height="301" width="400"></iframe><br /></div><br /><span style="font-weight: bold;">An American President's Christmas Message From America To All</span><br /><br />It may amaze one to ponder that only 30 years ago (December 23, 1981), a President of the United States felt it was his leadership duty to speak directly about the reason for the season and assure all, whether they believed in Christianity or not, that our country and its citizens were protected here as one, under "Faith and Freedom" ... regardless of belief or circumstance.<br /><br />May God bless the memory of Ronald Reagan. A message as poignant and timeless in 1981 as it is here in 2011.<br /><br />Merry Christmas to all, and to all a good night!... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0tag:blogger.com,1999:blog-29276121.post-61482597296946476742011-11-12T12:00:00.000-08:002011-11-12T16:40:54.672-08:00Ford Uses QR Code To Create Social Interest In New Escape LA Auto Show Reveal<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEHRX-ROuVJeH9I23-YNgAlHmuNFYIvcLMZg0D4fM9bwqLgSX47zLHJ4zfGiunM-Av2Frkik2V6ATWSLdoZEr6ILIYb4KV0aMtIWLjxuBvy-fZqFiLJ8AbAzGdVnNhRLpAelUXBg/s1600/IMG_8349.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 307px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEHRX-ROuVJeH9I23-YNgAlHmuNFYIvcLMZg0D4fM9bwqLgSX47zLHJ4zfGiunM-Av2Frkik2V6ATWSLdoZEr6ILIYb4KV0aMtIWLjxuBvy-fZqFiLJ8AbAzGdVnNhRLpAelUXBg/s400/IMG_8349.jpg" alt="" id="BLOGGER_PHOTO_ID_5674130488744283538" border="0" /></a><span style="font-style: italic;font-size:78%;" >Under wraps and QR Codes, the new 2013 Ford Escape gets an introduction by Ford CMO, Jim Farley at BlogWorld and New Media Expo in Los Angeles. Image Credit: Edmund Jenks (2011)</span><span style="font-weight: bold;"><br /><br /><br />Ford Uses QR Code To Create Social Interest In New Escape LA Auto Show Reveal</span><br /><br />On November 4th, during an end of day keynote presentation at BlogWorld and New Media Expo, Jim Farley, Chief Marketing Officer of Ford Motor Company, announced a social media based promotion of the <a href="http://www.thecarconnection.com/news/1066938_2013-ford-escape-engine-details-released-hybrid-axed">next generation Ford Escape</a> . This promotion will run daily until the Global Debut of the Ford Escape (first previewed as the concept SUV, The Ford Vertrek) at the LA Auto Show during Press Days on November 17, 2011 at the LA Convention Center.<br /><br />While giving a presentation to a room full of New Media writers, Jim pointed out that the SUV car parked to his stage right had QR Codes that would connect people with an interactive support site. Anyone with a QR Code reading application loaded into their compatible iPhone 3GS, iPhone 4, iPhone 4S, and iPad 2 Wi-Fi + 3G (all require iOS 4.2 or later), would be taken to a <a href="http://goldrungo.com/">site managed <span style="display: block;" id="formatbar_Buttons"><span onmouseover="ButtonHoverOn(this);" onmouseout="ButtonHoverOff(this);" onmouseup="" onmousedown="CheckFormatting(event);FormatbarButton('richeditorframe', this, 8);ButtonMouseDown(this);" class="" style="display: block;" id="formatbar_CreateLink" title="Link"><img src="http://www.blogger.com/img/blank.gif" alt="Link" class="gl_link" border="0" /></span></span>by GoldRun</a> where each day, a new puzzle would reveal a small image of the Escape, or some related feature associated with it. Other challenges would reveal teaser videos which share more information about the Escape.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMRbyTnRfdwZ3qA8jwLy3EbtdlhefhIgOVWWGw6T4jRt7YUsUvggwiOLXTAStJWc656pzPSHZClDuCioK0qpQyaQ8tWzyVWCxNlOXishzlDKTSZ_OTQoLX2ZTBxYB0-XiWISAdJg/s1600/IMG_8420.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 300px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMRbyTnRfdwZ3qA8jwLy3EbtdlhefhIgOVWWGw6T4jRt7YUsUvggwiOLXTAStJWc656pzPSHZClDuCioK0qpQyaQ8tWzyVWCxNlOXishzlDKTSZ_OTQoLX2ZTBxYB0-XiWISAdJg/s400/IMG_8420.jpg" alt="" id="BLOGGER_PHOTO_ID_5674130485812493490" border="0" /></a><span style="font-style: italic;font-size:78%;" >iPhone user at BlogWorld scans QR Code and launches GoldRun social media promotion for the new 2013 Ford Escape. Image Credit: Edmund Jenks (2011)</span><br /><br />While Ford will be sharing the teaser videos on the newly minted <a href="http://facebook.com/FordEscape" target="_blank">Ford Escape Facebook fan page</a> for those without iPhones or iPads, those with these devices will get to see the teasers first through the QR Code apps.<br /><br />For example, the <a href="http://www.thecarconnection.com/news/1068091_2013-ford-escape-uses-video-game-tech-for-hands-free-liftgate-video" target="_blank">video demonstrating the new handsfree lift gate</a> was first seen by users of the GoldRun app, and then hitting the public two days later.<br /><br />Anyone who completes the final challenge will not only see a full reveal but will also be entered to win a vacation worth up to $3,000 through Living Social Escapes.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhz2sXa-YKrHtCMpPrxSOPdDVc_ICQETv6bVgkdGmEBPYQKj7N48I6f-6ZNiE9c37lP5b-zuqyWhfYXbmP4VPo_Ss69ruk0cZINAbh1pUhBB0y5Z5v2_QWRHS3wUcCn3-dbAs33Ag/s1600/goldrun-iphone-app-2013-ford-escape_100369988_m.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 218px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhz2sXa-YKrHtCMpPrxSOPdDVc_ICQETv6bVgkdGmEBPYQKj7N48I6f-6ZNiE9c37lP5b-zuqyWhfYXbmP4VPo_Ss69ruk0cZINAbh1pUhBB0y5Z5v2_QWRHS3wUcCn3-dbAs33Ag/s400/goldrun-iphone-app-2013-ford-escape_100369988_m.jpg" alt="" id="BLOGGER_PHOTO_ID_5674155502833375954" border="0" /></a><span style="font-size:78%;"><span style="font-style: italic;">Image Credit: GoldRun (2011)</span></span><br /><br />Download the GoldRun app <a href="http://itunes.apple.com/us/app/goldrun/id396800792?mt=8" target="_blank">here</a> and like the new Ford Escape Facebook fan page <a href="http://facebook.com/FordEscape" target="_blank">here</a>.<br /><br />What is really cool about this is how Ford leverages its understanding of communications in a New Media world and has the confidence built through previous social media engagements to use internet and internet-based writers to engage a whole new strata of people who like to do more ... than just read.<br /><br />Hopefully, we will see you at the LA Auto Show as a guest of The Ford Motor Company.... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0tag:blogger.com,1999:blog-29276121.post-84605153243469505412011-11-04T11:59:00.000-07:002011-11-05T05:26:41.936-07:00Peter Shankman Delivers Keynote To Open BlogWorld In L.A.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.ziddu.com/download/17163750/BlogWorld%20And%20New%20Media%20Expo%20Full%20Peter%20Shankman%20Keynote%20Speech.mp3.html"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 300px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiyFB2UNPoThkp5Ys2_xZxGFPxVoG8bkftTzr_UyhtKnAAUfgzrTWyL-8ZDySYEfGSWxkKjYZW8Cd0-kr63kLpPPIu_97Oi7lNrbZTIbTPav4RZi91MiD2eRUlG9h40yBoMrsDlA/s400/IMG_8043.JPG" alt="" id="BLOGGER_PHOTO_ID_5671156604853523890" border="0" /></a><span style="font-style: italic;font-size:78%;" ><a href="http://www.blogger.com/peter@shankman.com">Peter Shankman</a> gives away a 2 month Premium account trial on HARO during his Keynote speech to open #bwela. All one has to do is logon to VOCUS HARO - as in Help A Reporter Out, and type in <span style="font-weight: bold;">2moadv56737</span> ... and you are HARO'd [</span><span style="font-size:78%;">ctrl-click image to hear Keynote presentation</span><span style="font-style: italic;font-size:78%;" >]. Image Credit: Edmund Jenks (2011)</span><br /><br /><span style="font-weight:bold;">Peter Shankman Delivers Keynote To Open BlogWorld In L.A.</span><br /><br />If you missed the opening day at <a href="http://www.blogworldexpo.com/2011-la/">BlogWorld L.A</a>., Peter Shankman shared critical insights to New Media operatives about the importance of relevance with one's audience.<br /><br />It make no difference if one is producing a blog, is a small business reaching out to customers on the internet through social media strategies, or just plain marketing products directly on the internet, being relevant to the needs and expectations to the target of one's internet effort is essential.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEXuBuA_BmhlHqckg7yydtVzQaigsdWRAFuNWPSc7FHK_SBrdIS_4Alv_lJ8DIg3ID6Ar7MC3BpLMg_VLThAgIpfJSO02PKjgF9NyiCt0LcJvp3irCbWXYz2Cv-VwapdnqgPlQGA/s1600/IMG_8031+-+web+T.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 240px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEXuBuA_BmhlHqckg7yydtVzQaigsdWRAFuNWPSc7FHK_SBrdIS_4Alv_lJ8DIg3ID6Ar7MC3BpLMg_VLThAgIpfJSO02PKjgF9NyiCt0LcJvp3irCbWXYz2Cv-VwapdnqgPlQGA/s400/IMG_8031+-+web+T.jpg" alt="" id="BLOGGER_PHOTO_ID_5671153914763994210" border="0" /></a><span style="font-style: italic;font-size:78%;" >Peter Shankman gives entertaining Keynote speech to open #bwela. Image Credit: Edmund Jenks (2011)</span><br /><br />Here is a <a href="http://www.ziddu.com/download/17163750/BlogWorld%20And%20New%20Media%20Expo%20Full%20Peter%20Shankmanhttp://www.blogger.com/img/blank.gif%20Keynote%20Speech.mp3.html" target="_blank">link to an audio clip of the full keynote presentation</a> (running time, 1 hour) including a lengthy introduction to BlogWorld & New Media Expo in Los Angeles by co-founder Rick Calvert (about 9 minutes) from the standing-room-only keynote hall.<br /><br /><a href="http://www.blogworldexpo.com/2011-la/">BlogWorld & New Media Expo in Los Angeles</a> (at the L.A. Convention Center) will be running for two more days - November 4 and 5, 2011.<br /><br /><span style="font-size:78%;"><br /><br /><span style="font-style: italic;"></span></span><article first="" published="" as="" span=""><span style="font-size:78%;"><a style="font-style: italic;" href="http://technorati.com/business/gurus/article/peter-shankman-delivers-keynote-to-open/">Peter Shankman Delivers Keynote To Open BlogWorld In L.A.</a><span style="font-style: italic;"> at Technorati></span></span><br /></article>... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0tag:blogger.com,1999:blog-29276121.post-82834659856229534402011-05-30T22:56:00.000-07:002011-06-01T17:07:26.085-07:00Ricoh's eWriter Combo Solution Automates Knowledge Management<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://video.allthingsd.com/video/d9-video-ricoh-ewriter-solution/6699EFD6-BEC0-410F-A91E-97FBB25CBBA4"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 282px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuuZCPBN15neOISGo_CvrEf_47Pvb6MG74bkNHjhcE6UH5MDOZ_Bjg5XA5cP0Wyhc0ZL1msoyaAyy7gepXx13YB9nUH5McdkKqCMSh84rVU7mE-b5X4os_HVBYhVCmz5BmO_q3Qw/s400/Ricoh-eQuill.jpg" alt="" id="BLOGGER_PHOTO_ID_5612758734670609538" border="0" /></a><span style="font-size:78%;">The "eQuill" secure, WiFi enabled, digital clipboard interface [<span style="font-style: italic; font-weight: bold;">ctrl-click image to launch demo video</span>]. Image Credit: Ricoh eWriter Solutions</span><br /><span style="font-weight:bold;"><br />Ricoh's eWriter Combo Solution Automates Knowledge Management</span><br /><br />We scan in thousands of paper pages to memory, index the images so that we can locate them in a relevant search, have special permissions and authorizations captured on paper and wish to have these added to our digital Knowledge Management/Information Technology (KM/IT) process environment. Locating, tracking, utilizing, capturing, and just general Information Technology process could drive the average, yet intelligent person to be completely lost without a process handbook. Being able complete a task could take an incredible amount of time and direct knowledge about the transaction map in order to receive the desired result.<br /><br />Having a heads up display, just as pilots have in order to know what is going on with the craft they are flying, would be nice to have in order to be able to deal with the demands and transactions that occur in a typical corporate KM/IT environment.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://video.allthingsd.com/video/d9-video-ricoh-ewriter-solution/6699EFD6-BEC0-410F-A91E-97FBB25CBBA4"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 251px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgph4cOJ8CzBziehbAUz0kDKSFjgXjpHaPUneLMLjkMfJfKyeQeuxSvJLG7xe6ffCNqRVSTfLxnkXSZR3ynr1EXmPnooD04KOAfwS_cJRkd5AeiIuosYL8qeqs-pGU3b2KtIVRWZw/s400/Slide24.JPG" alt="" id="BLOGGER_PHOTO_ID_5612875950113859602" border="0" /></a><span style="font-size:78%;">Head's Up! - Ricoh's eWriter Solutions combination for a paperless transaction, and more efficient KW/IT world. Image Credit: Ricoh eWriter Solutions</span><br /><br />Enter <a href="http://www.ricoh-ews.com/">Ricoh and the eWriter Solutions</a> "eQuill" WiFi-enabled control tablet that can be used as a digital clipboard combined with Ricoh's cloud services enterprise software to bring a head's up mentality or focus to the KM/IT processes and workflow one encounters on a daily basis. The eWriter Solutions eQuill eliminates paper as it automates capture, storage, and maintenance of a KM/IT environment from point-of-capture to point-of-audit.<br /><br />The Ricoh eWriter Solutions system improves business efficiencies by moving paper processes ... online. The tablet control interface delivers all the qualities of paper by bringing all that people like about working with paper ... to the eQuill digital clipboard.<br /><br />The Ricoh eWriter Solutions system embodies all the advantages of business-class KM/IT by extending secure KM/IT services to the edges of any organization. The eQuill interface automates IT without altering the current workflow used today. Use the tablet interface as one would a clipboard and achieve accurate, lower cost, and higher quality barrier-breaking results over traditional, non-online, paper-based approaches.<br /><br />The Ricoh eQuill system solution allows one to reduce the paper in a process from a typical workflow from a possible eight (8) steps to just two (2).<br /><br /><span style="font-size:130%;"><span style="font-weight: bold;">TYPICAL Paper-Based Process:</span></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixvTLGgybj8oJ9Y0GDfY_ZVPZzvY3s47lQpFdno-ASlNmy3jUAQMY9Vykkz3uvOwu5tRkmlxit-Tj3eCppVCWIEtVzRm0CIET5YQWbTiOWLvGK_Fha3P8wQbwo25PSis0NZ6V5yg/s1600/Slide6.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 275px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixvTLGgybj8oJ9Y0GDfY_ZVPZzvY3s47lQpFdno-ASlNmy3jUAQMY9Vykkz3uvOwu5tRkmlxit-Tj3eCppVCWIEtVzRm0CIET5YQWbTiOWLvGK_Fha3P8wQbwo25PSis0NZ6V5yg/s400/Slide6.JPG" alt="" id="BLOGGER_PHOTO_ID_5612878315580971042" border="0" /></a><span style="font-size:78%;">Image Credit: Ricoh eWriter Solutions</span><br /><br /><br /><span style="font-weight: bold;font-size:130%;" >Ricoh eWriter Solutions eQuill digital clipboard system:</span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvM-D2kVsYdyH_ZvknSS05f0OdeJzktTH1i_n0kEsQAFtu_Q7fTBzZuGN8ih6AVvFqyYLP5SrWL35sfGOc8DFCbuKXX44PDoAxz8TBDFp3ua_5nEns64HSXrOWu2OTr7TGtEkNSw/s1600/Slide7.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 275px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvM-D2kVsYdyH_ZvknSS05f0OdeJzktTH1i_n0kEsQAFtu_Q7fTBzZuGN8ih6AVvFqyYLP5SrWL35sfGOc8DFCbuKXX44PDoAxz8TBDFp3ua_5nEns64HSXrOWu2OTr7TGtEkNSw/s400/Slide7.JPG" alt="" id="BLOGGER_PHOTO_ID_5612758739425152946" border="0" /></a><span style="font-size:78%;">Image Credit: Ricoh eWriter Solutions</span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-A-YAjTIzJf4o8g4OAYu0XUVK8FlAoVRNC9Avhq2qQ9rleMhSixDOM9Hhs6cPykEr91id7ZC3HLsnvO1gQ2tMSJGB_503v66yVJC2igcINapDtPAr0ap1BdWUMAIwnK8xLsCaBQ/s1600/Slide8.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 275px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-A-YAjTIzJf4o8g4OAYu0XUVK8FlAoVRNC9Avhq2qQ9rleMhSixDOM9Hhs6cPykEr91id7ZC3HLsnvO1gQ2tMSJGB_503v66yVJC2igcINapDtPAr0ap1BdWUMAIwnK8xLsCaBQ/s400/Slide8.JPG" alt="" id="BLOGGER_PHOTO_ID_5612758738365198482" border="0" /></a><span style="font-size:78%;">Image Credit: Ricoh eWriter Solutions</span><br /><br /><br />Depending on the Knowledge Management/Information Technology environment, the advantages of barrier-breaking results are almost boundless. At Ricoh, the eWriter Solutions eQuill system solution is all about workflow automation and bridging the "paper gaps" that exist in every KM/IT critical communications workflow process.<br /><br />What do the "paper gaps" (leakage) cost an average business? Well, in most cases the Ricoh eWriter Solutions eQuill paperless approach delivers a Return-On-Investment of around six (6) months. When most business operations consider a good decision is one that can deliver cost advantage benefits within a two (2) year ROI timeframe ... a six month ROI decision becomes a no-brainer.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm4logUSM7kSeAti_Q5LHGqmqsznVuNuLlVq34Tnr8w9j2EfnyY41Wn2bp1arG3_7GYT2kZhfzrhUl9Yh48ZkXEsxhxuLrhRqYOpxOyOQ7_rc3gCtegGUX7f1thcE-dJat35bj6Q/s1600/Slide9.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 275px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm4logUSM7kSeAti_Q5LHGqmqsznVuNuLlVq34Tnr8w9j2EfnyY41Wn2bp1arG3_7GYT2kZhfzrhUl9Yh48ZkXEsxhxuLrhRqYOpxOyOQ7_rc3gCtegGUX7f1thcE-dJat35bj6Q/s400/Slide9.JPG" alt="" id="BLOGGER_PHOTO_ID_5612758742601743858" border="0" /></a><span style="font-size:78%;">Who needs an eQuill digital clipboard for secure, paperless communications? Image Credit: Ricoh eWriter Solutions</span><br /><br />So, if your Health Care, Document Management, Mobile, Field Service, Product Delivery, On-Site Construction, Factory Floor, and etc. Workforce could use a tool as revolutionary as a pilot's head's up display, like an online, digital clipboard combined with cloud services management [<span style="font-style: italic;">complete with routing simplification, audit intelligence, tamper proof, evidence ready, standards compliant (HIPAA, FIPS Validated, SAS 70 Audited), functionality</span>], then <a href="http://www.ricoh-ews.com/">Ricoh's eWriter Solutions eQuill digital clipboard system solution</a> is ready to work for your Knowledge Management/Information Technology, secure paper functions, of your business.<br /><br />Released in the United States on June 1, 2011 with the rest of the world to follow soon.... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0tag:blogger.com,1999:blog-29276121.post-69777929691402139032011-05-13T10:00:00.000-07:002011-05-13T10:14:07.129-07:00Google's Blogger Down For Over 24 Hours!<br><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlixG8V4BhfsrZBiQYupsuJjTrSSe_isruxpNseTleVXa6-CoWhJzGbxGb-dOknSDpUdpOzrrxA_S9dCF-Xq2D0RL1wh45QVUEYdKUJUlt7DzmO0lYekHWwgsd_WxPNFebZteh3g/s1600/Blogger+Logo.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 225px; height: 224px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlixG8V4BhfsrZBiQYupsuJjTrSSe_isruxpNseTleVXa6-CoWhJzGbxGb-dOknSDpUdpOzrrxA_S9dCF-Xq2D0RL1wh45QVUEYdKUJUlt7DzmO0lYekHWwgsd_WxPNFebZteh3g/s400/Blogger+Logo.jpg" alt="" id="BLOGGER_PHOTO_ID_5606247176495985058" border="0" /></a><span style="font-size:78%;">Blogger Logo - Image Credit: Blogger.com</span><br /><br /><p style="font-weight: bold;">Google's Blogger Down For Over 24 Hours!</p><p>Blogger ... Google's web log hosting portal, has been down for a full 24 hours at the time of this posting.</p><p>This seems like a modern era record for this usually very reliable communications service and personal publishing arm of the giant search powerhouse, Google.</p><p>With all of the push Google has been putting in on Chrome, one has to ask - Is Blogger now becoming just an ugly stepchild to the array of focused services that Google has to offer? What - isn't Blogger sexy enough for Google to keep outages down to a minimum?</p><p>If this is the case, Google's shine is losing its luster.</p><p style="font-weight: bold;">This excerpted from Blogger's Status Link:</p><div id="header"><div id="h2"><div id="h3"> <a href="http://www.blogger.com/" id="logo" title="Blogger"><img src="http://www2.blogger.com/img/logo40.gif" alt="Blogger" height="40" width="150" /></a> <p id="tag"><em>Push-Button Publishing</em></p> </div></div></div> <h1>Blogger <strong>Status</strong></h1> <h2>Friday, May 13, 2011</h2> <div dir="ltr" style="text-align: left;"><span style="font-size:100%;">We’ve started restoring the posts that were temporarily removed and expect Blogger to be back to normal soon. </span></div> <p style="padding-left:20px;border-bottom:solid 1px #F5EDE3;margin-bottom:2em;padding-bottom:10pxfont-size:85%;"><span style="font-size:100%;"> Posted by at <a href="http://status.blogger.com/2011/05/weve-started-restoring-posts-that-were.html" title="permanent link">06:07</a> PDT </span></p> <div dir="ltr" style="text-align: left;"><span style="font-size:100%;">To get Blogger back to normal, all posts since 7:37am PDT on Weds, 5/11 have been temporarily removed. We expect everything to be back to normal soon. Sorry for the delay.</span></div><p><span style="font-size:100%;"> Posted by at <a href="http://status.blogger.com/2011/05/to-get-blogger-back-to-normal-all-posts.html" title="permanent link">04:25</a> PDT</span></p><p>----</p><p><span style="font-size:130%;"><strong>UPDATE May 13, 2011 - 9:50am PT:</strong></span><br /></p><p>Blogger back online after nearly 30 hours of non-service.<br /></p>Thanks, Google ... but we will be keeping an eye on you.... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0tag:blogger.com,1999:blog-29276121.post-9245855204657269972011-05-10T07:03:00.000-07:002011-05-10T07:32:25.635-07:00Intel Goes 3-D On Transistor Design Concept<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfbsLdGJb3Ia5vVYXY8JtzwFfBf1d3nCn2G78To7fBqmwtxXNSPyrwP1cW3q5bC_MFpvNKC3hhfihyIoHZDr9LhT5yKtf6lD6GyjBZUmb-MIq9imuROIMVvyV7ijuif0FxIpwSHA/s1600/trigate-3-640.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 194px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfbsLdGJb3Ia5vVYXY8JtzwFfBf1d3nCn2G78To7fBqmwtxXNSPyrwP1cW3q5bC_MFpvNKC3hhfihyIoHZDr9LhT5yKtf6lD6GyjBZUmb-MIq9imuROIMVvyV7ijuif0FxIpwSHA/s400/trigate-3-640.png" alt="" id="BLOGGER_PHOTO_ID_5605088977455113202" border="0" /></a><span style="font-size:78%;">In the three-dimensional tri-gate transistor, there's a lot of gate surface area in contact with the semiconductor material, so there's a lot more of the tiny strip of semiconductor material (pictured as the blue inversion layer) for current to flow through. This makes the difference between the transistor's "on" and "off" states much larger, which means that the transistor can switch between states much faster while still producing a clear string of ons and offs. Image Credit: Intel</span><br /><br /><span style="font-weight: bold;">Intel Goes 3-D On Transistor Design</span><span style="font-weight: bold;"> Concept</span><br /><br />This month will go down in electronics history as the time marked as the advent of transistor design going three dimensional (3-D).<br /><br />Intel has been exploring this new 22nm "tri-gate" transistor for over a decade, and the company first announced a significant breakthrough with the design in 2002. A trickle of announcements followed over the years, as the new transistor progressed from being one possible direction among many to its newly crowned status as the official future of Intel's entire product line.<br /><br />This approach is significant primarily because it improves the core function of a computer to process data via the transistor switch. The transistor's substrate is sort of like a magic wire that can either conduct electricity or not, and the gate is the switch that controls whether the wire will conduct or not.<br /><br />When a voltage is applied to the metal plate that forms the transistor's gate, a tiny strip of semiconductor material between the source and the drain changes from an insulator into a conductor, thereby turning the switch "on" and allowing current to flow from the source to the drain. When the voltage is removed, current stops flowing ... or, at least, current is supposed to stop flowing when the switch is off. In reality, trace amounts of current will constantly flow between the source and the drain. This so-called "leakage current" wastes precious power and becomes even more of a problem as transistors get smaller and more numerous.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPwykjFD4s__wDaxJ8BFKF19P0zQtsPkyv6WmE2t5qliTSbZNgWMG4PPlV3oqGSrHmHdMFx3f961NoG8s1MlKVrbBxGvzXPjYw4Z_kK7z6L_r2Aq3ll78sHyXASmm-LNGVqIogqQ/s1600/trigate-2.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 312px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPwykjFD4s__wDaxJ8BFKF19P0zQtsPkyv6WmE2t5qliTSbZNgWMG4PPlV3oqGSrHmHdMFx3f961NoG8s1MlKVrbBxGvzXPjYw4Z_kK7z6L_r2Aq3ll78sHyXASmm-LNGVqIogqQ/s400/trigate-2.png" alt="" id="BLOGGER_PHOTO_ID_5605088981743029794" border="0" /></a><span style="font-size:78%;">Standard transistor gate design (note: blue layer functions as the switch). Image Credit: Intel</span><br /><br />In the three-dimensional tri-gate transistor, there's a lot of gate surface area in contact with the semiconductor material, so there's a lot more of the tiny strip of (magic wire) semiconductor material (pictured as the blue inversion layer) for current to flow through. This makes the difference between the transistor's "on" and "off" states much larger, which means that the transistor can switch between states much faster while still producing a clear string of ons and offs.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidqWNxg4sdK2MSRR52uC63BJQML5GiMnOuf1JF7x2pYpwExW4rGEAIjGOeqfL7enyWSz5NMusfIpMy7Ec9ytVpQMOLU5dsqEAWMulUl_aT2bWUswKyFz2ZXpBT7JYkcZ0crTc3lw/s1600/trigate-intro-thumb-640xauto-21580.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 225px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidqWNxg4sdK2MSRR52uC63BJQML5GiMnOuf1JF7x2pYpwExW4rGEAIjGOeqfL7enyWSz5NMusfIpMy7Ec9ytVpQMOLU5dsqEAWMulUl_aT2bWUswKyFz2ZXpBT7JYkcZ0crTc3lw/s400/trigate-intro-thumb-640xauto-21580.png" alt="" id="BLOGGER_PHOTO_ID_5605088984329646354" border="0" /></a><span style="font-size:78%;">Planar transistor vs Tri-Gate transistor. Image Credit: Intel</span><br /><br />Another advantage relates to reducing its power consumption. One could take advantage of this new structure by applying less voltage to the gate. Sure, the blue inversion layer adjacent to the gate would be less conductive, but there's more of it available to carry electrons, so one can still let the same amount of current through when the switch is on.<br /><br />The middle part that sticks up there is called a "fin." If Intel wants to stretch the gate and inversion layer sizes out even further, its approach lets it add multiple fins under a single gate, for boosts in performance and/or power at the expense of transistor density.<br /><br />Ultimately, the advantage of stretching the gate out into the third dimension are that one can much more easily either boost the chip's frequency or reduce its power, or some mix of the two.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioEMi4FVEaD3KhtMZISzH4uFR4IwFkYLwxLxLyq-RE0e86JIAl268N_aS7fR-MeyBA8uJD8MwNcr4LJzT9nCxkUc86v80_0zvzq1KC8AS6uKsauPR0nF7vrabyLQWPh3HC11Jnpw/s1600/trigate-graph2.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioEMi4FVEaD3KhtMZISzH4uFR4IwFkYLwxLxLyq-RE0e86JIAl268N_aS7fR-MeyBA8uJD8MwNcr4LJzT9nCxkUc86v80_0zvzq1KC8AS6uKsauPR0nF7vrabyLQWPh3HC11Jnpw/s400/trigate-graph2.png" alt="" id="BLOGGER_PHOTO_ID_5605088988243861762" border="0" /></a><span style="font-size:78%;">Graph shows advantages of new 22nm 3-D design over 32nm Standard gate design in transistors. Image Credit: Intel</span><br /><br />Intel claims that the 22nm tri-gate transistors switch between 18 and 37 percent faster than the 32nm planar type (depending on the voltage level). Or, looked at from the voltage side, the new design can reduce active power by up to 50 percent.<br /><br />These design advantages deliver very significant jumps in performance and efficiency, and these 3-D transistors will go a long way toward making Intel's "x86 in smartphones at 22nm" dreams come true.<br /><span style="font-size:78%;">(ht: Ars Technica)<br /></span><div class="read-more-link"> <h4>Additional resource reading</h4> <ul class=""><li><a href="http://www.intel.com/technology/silicon/tri-gate.htm">Intel's tri-gate page</a> (intel.com)</li><li><a href="http://download.intel.com/technology/silicon/Trigate_press_briefing_0606.pdf">A tri-gate press briefing from 2006</a> (download.intel.com)</li><li><a href="http://www.intel.com/technology/silicon/integrated_cmos.htm">Another good Intel tri-gate explainer</a> (intel.com)</li><li><a href="http://newsroom.intel.com/docs/DOC-2032">Intel press backgrounder on tri-gate.</a> (newsroom.intel.com)</li><li><a href="http://newsroom.intel.com/community/intel_newsroom/blog/2011/05/04/intel-reinvents-transistors-using-new-3-d-structure">Intel's announcement</a> (newsroom.intel.com)</li><li><a href="http://realworldtech.com/page.cfm?ArticleID=RWT031411013528&p=2">RWT on challenges at 22nm</a> (realworldtech.com)</li></ul> </div>... notes from The EDJEhttp://www.blogger.com/profile/11357069669582242997noreply@blogger.com0