Thursday, October 17, 2013

Green Car Journal Names Top Five Finalists For 2014 Car Of The Year

As part of its Los Angeles Auto Show activities, pictured here is Green Car Journal magazine jurors choice for its 2010 Green Car of the Year award - the Audi A3 TDI. Green Car of the Year is award is an important part of Green Car Journal's mission to showcase environmental progress in the auto industry. Since 1992, Green Car Journal has focused on the intersection of automobiles, energy, and environment. Today, the magazine is considered the premier source of information on high fuel efficiency, low emission, advanced technology, and alternative fuel vehicles. Image Credit: Edmund Jenks (2009)


Green Car Journal Names Top Five Finalists For 2014 Car Of The Year

Green Car Journal has identified its five finalists for the magazine's high-profile 2014 Green Car of the Year® program. The five 2014 models include the Audi A6 TDI, BMW 328d, Honda Accord, Mazda3, and Toyota Corolla. These five finalists are also honored as Green Car Journal's "Top 5 Green Cars for 2014" and earn the magazine's "Green Car Product of Excellence" honors.

An increasing number of vehicle models are considered for the Green Car of the Year® program each year, a reflection of the auto industry's expanding efforts in offering new vehicles with higher efficiency and improved environmental impact. Green Car Journal has been honoring the most important "green" vehicles every year at the LA Auto Show, since its inaugural award announced at the show in 2005.

"The diversity of this field of finalists illustrates not only that 'green' has gone mainstream, but also that there is no single approach to achieving ever higher levels of fuel efficiency and environmental performance," says Ron Cogan, editor and publisher of Green Car Journal and CarsOfChange.com. "There's something for everyone in this year's field of finalists, including clean diesel, high efficiency gasoline, and hybrid/plug-in hybrid power featured in mainstream, sporty, and executive models."

Finalists are selected for their achievements in raising the bar in environmental performance. Availability to the mass market is a factor to ensure honored models have the potential to make a real difference in environmental impact, and finalists must be available for sale by January 1st of the award year.

Green Car of the Year® jurors include auto enthusiast and Tonight Show host Jay Leno, plus leaders of the nation's major environmental organizations including Jean-Michel Cousteau, president of Ocean Futures Society; Frances Beinecke, president of the Natural Resources Defense Council; Michael Brune, executive director of the Sierra Club; and Matt Petersen, board member of Global Green USA. Green Car Journal editors round out the 2014 Green Car of the Year® jury.

The Finalists:

Audi A6 TDI
Audi's 2014 A6 TDI blends excellent "green" credentials with unexpected levels of performance in a high efficiency vehicle. Its 3.0-liter, 6-cylinder TDI clean diesel engine with tiptronic transmission and quattro all-wheel drive provides 240 horsepower and 428 lb-ft torque, achieving 0-60 mph in just 5.5 seconds. A start-stop system aids efficiency, as does a lightweight body that makes extensive use of aluminum body panels. This sedan features an EPA estimated 38 highway mpg that enables over 700 miles of highway driving range.

BMW 328d
Featuring the first 4-cylinder BMW diesel engine in the U.S., the new 328d combines exceptionally high fuel efficiency with the performance expected of BMW models. EPA estimated 45 mpg highway fuel economy is achieved with this sedan's 2.0-liter TwinPower clean diesel powerplant, which produces 180 horsepower and 280 lb-ft torque. Efficiency is enhanced with engine auto start-stop and brake energy regeneration. A 328d Sports Wagon is also available. The models are offered in rear wheel drive or with BMW's xDrive all-wheel drive system.

Honda Accord
Honda's popular Accord sedan aims to lead in the efficiency space with an array of efficient powerplant choices including four-cylinder, V-6, hybrid, and plug-in hybrid versions. Even the V-6, the largest engine option, nets 34 highway mpg with the four-cylinder rated at up to 36 highway mpg. The bar raises considerably with the Accord Hybrid at 50 city and 47 highway mpg, and the Accord Plug-In with its 47 city and 46 highway mpg on hybrid power. The Plug-In also offers an EPA rating of 115 MPGe, the highest of any mid-size hybrid sedan in the country.

Mazda3
The all-new third generation Mazda3, this automaker's best-selling model worldwide, is lighter, more efficient, and packed with advanced electronics. The 2014 Mazda3 features an appealing new design and has been built from the ground-up with Mazda's award-winning SKYACTIV technology. The 2.0-liter powered Mazda3 four-door sedan offers best-in-class 41 mpg highway fuel economy, with the five-door hatch coming in at up to 40 mpg. A more powerful 2.5-liter engine with an i-ELOOP capacitor-based regenerative engine braking system gets 38 mpg.

Toyota Corolla
The Toyota Corolla has long been a best-seller due to its blend of efficiency and affordability. With the all-new 2014 Corolla, Toyota adds visual excitement, improved driving dynamics, and even greater efficiency to its popular compact sedan, achieving up to 42 highway mpg delivered by the model's Eco version. This level of efficiency is achieved with a 1.8-liter, 140 horsepower engine featuring the first use of Toyota's Valvematic technology in this country. A driver selectable ECO function moderates acceleration and optimizes on-board systems to enhance mpg.

Tuesday, January 29, 2013

Umbrella Public Relations Stunt Achieves World Record Claim

Umbrella display: Located within the volcanic region of exotic Hainan Island, Mission Hills Resort Hainan marks a magnificent addition to Hainan's tropical island paradise. Boasting an exceptional variety of world-class lifestyle, recreation and wellness facilities, the Resort is poised to be one of China's most sought-after leisure destinations. Caption and Image Credit: Mission Hills Resort Hainan

Umbrella Public Relations Stunt Achieves World Record Claim

Yesterday, at what has been billed as the world’s largest golf facility, Mission Hills Shenzhen, China, people holding umbrellas on the fairway of a picturesque golf link, claimed a world record by creating a “human” displayed QR Code.

Close-up detail. Image Credit: Mission Hills Resort Hainan

The QR Code was formed by nearly 2,000 staff carrying umbrellas and an aerial photograph was taken from a height of 270 feet so that the code could be used in Press Releases.

The purpose of this PR effort is designed to promote sustainable eco-tourism ... and in celebration of Mission Hills' 20th anniversary, the Group is giving away twenty 3 day / 2 night Romantic Premier Spa Suite Getaway packages at Mission Hills Haikou Resort on the tropical island of Hainan.

When users scan the QR Code, they will be directed to a campaign website to answer three simple questions related to sustainable eco-tourism. Those who complete the questions with the correct answers will be entered into the draw for a chance to win one of the Mission Hills Micro Holiday packages valued at US$2,600.
(ht: PR Newswire)

Say Hi to the world, 1,369 people love Taiwan, the arrangement of the world's largest human OR Code, hands in the air to empty footage Say Hi to let the world see Taiwan, to show the enthusiasm of the people of Taiwan. Caption and Image Credit: Wen Shiren Cultural Foundation and the Taiwan Foundation (taiwansayhi.com)


QR display detail - Wen i Taiwan ‧ wonderful movie tidbits Say Hi to the world activities Video posted January 16, 2013. Image Credit: Wen Shiren Cultural Foundation and the Taiwan Foundation (taiwansayhi.com)

This is not the first time people holding umbrellas stand in a predetermined pattern in order to form a QR Code upon which folks with camera/QR enabled smart phones could scan the code created and be directed to a website to qualify or buy something of value or interest. At the beginning of December last year, 1369 people raised black, white and blue umbrellas to form a QR Code directing people to a website that promotes Taiwan culture and tourism - http://www.taiwansayhi.com.
(ht: 2d)

... Symblogogy


** Article first published as Umbrella Public Relations Stunt Achieves World Record Claim on Technorati **