How Most Organizations Are Missing The Boat On Intrgrated Social Media

Panel assembled at the Petersen Automotive Museum for "Social Media: Supercharging The Automotive Industry" held Tuesday, March 18, 2014. Image Credit: Edmund Jenks (2014)

How Most Organizations Are Missing The Boat On Integrated Social Media

The event was well attended and the panelists informative. One point that may have been missed is that Social Media sites on the web are structured as stand-alone silos. 

ANNOUNCEMENT:

"Social Media: Supercharging the Automotive Industry"

Tuesday, March 18, 2014 from 6:30 PM to 9:00 PM
Presented by Social Media Club Los Angeles at the Petersen Automotive Museum

How do the automotive industry’s top social media marketers go from 0 to 140 on Twitter while customizing posts on Facebook for their target audience? Find out as Social Media Club Los Angeles presents “Social Media: Supercharging the Automotive Industry.”

The panel will share their expertise on what’s under the hood in auto industry social media while discussing what fuels engagement. As one of the leading industries utilizing social media, hear what these trendsetters have to say and how their tools and skills can be universally applied across the sphere of social media users.

Most organizations embrace, in a reactive fashion, each of these silos individually. A stronger position an organization can take is to attempt to be pro-active and stitch activity that weaves together these silo platforms into a message that can drive traffic and resonates into the community this business effort is trying to reach. 

Social Media Club's event panel, moderator, and event hashtag. Image Credit: Edmund Jenks (2014)

On Twitter, for example, most do not know the real intention and use of #HASHTAGS … these words or acronyms preceded by a ‘NUMBER’ or 'HASH' sign (#) are used to index or guide a 140 character conversation to a community that is tuned-in on tracking said #HASHTAG. This definition, or point-of-order, was not mentioned, developed, or explored during the course of the conversation delivered by the panel.

Which begs the question - How can a communications organization be pro-active and stitch activity that weaves together these silo social media platforms into a syndicated message strategy that can drive traffic and can resonate into the community this business effort is trying to reach?
[Reference - and more photos - Here]