Umbrella Public Relations Stunt Achieves World Record Claim

Umbrella display: Located within the volcanic region of exotic Hainan Island, Mission Hills Resort Hainan marks a magnificent addition to Hainan's tropical island paradise. Boasting an exceptional variety of world-class lifestyle, recreation and wellness facilities, the Resort is poised to be one of China's most sought-after leisure destinations. Caption and Image Credit: Mission Hills Resort Hainan

Umbrella Public Relations Stunt Achieves World Record Claim

Yesterday, at what has been billed as the world’s largest golf facility, Mission Hills Shenzhen, China, people holding umbrellas on the fairway of a picturesque golf link, claimed a world record by creating a “human” displayed QR Code.

Close-up detail. Image Credit: Mission Hills Resort Hainan

The QR Code was formed by nearly 2,000 staff carrying umbrellas and an aerial photograph was taken from a height of 270 feet so that the code could be used in Press Releases.

The purpose of this PR effort is designed to promote sustainable eco-tourism ... and in celebration of Mission Hills' 20th anniversary, the Group is giving away twenty 3 day / 2 night Romantic Premier Spa Suite Getaway packages at Mission Hills Haikou Resort on the tropical island of Hainan.

When users scan the QR Code, they will be directed to a campaign website to answer three simple questions related to sustainable eco-tourism. Those who complete the questions with the correct answers will be entered into the draw for a chance to win one of the Mission Hills Micro Holiday packages valued at US$2,600.
(ht: PR Newswire)

Say Hi to the world, 1,369 people love Taiwan, the arrangement of the world's largest human OR Code, hands in the air to empty footage Say Hi to let the world see Taiwan, to show the enthusiasm of the people of Taiwan. Caption and Image Credit: Wen Shiren Cultural Foundation and the Taiwan Foundation (taiwansayhi.com)

QR display detail - Wen i Taiwan ‧ wonderful movie tidbits Say Hi to the world activities Video posted January 16, 2013. Image Credit: Wen Shiren Cultural Foundation and the Taiwan Foundation (taiwansayhi.com)

This is not the first time people holding umbrellas stand in a predetermined pattern in order to form a QR Code upon which folks with camera/QR enabled smart phones could scan the code created and be directed to a website to qualify or buy something of value or interest. At the beginning of December last year, 1369 people raised black, white and blue umbrellas to form a QR Code directing people to a website that promotes Taiwan culture and tourism - http://www.taiwansayhi.com.
(ht: 2d)

... Symblogogy


** Article first published as Umbrella Public Relations Stunt Achieves World Record Claim on Technorati **

Symbology News Invades 3GSM Conference

Image Credit: Ecrio Inc.

Symbology News Invades 3GSM Conference

A PR Newswire release timed for the opening of the world’s premiere conference for GSM mobile phone communications (3GSM World Congress in Barcelona, Spain - February 12-15) highlights the announcement of a newly patented process.

The process helps to ‘Beam’ regular barcodes from cellphones to everyday barcode scanners at the PoS checkout lane.

With over 35 million barcode scanners used throughout North America in retail checkout applications, combined with the use of the MoBeam™ Service patented by Ecrio, the cellphone can now be employed as a primary consumer coupon redemption device for products sold universally.

Excerpts from PR Newswire -

Ecrio 'Beams' Barcodes From Mobile Phones to Scanners
MoBeam(TM) Service to be Integrated Into the Visa Mobile Platform
By PR Newswire - CUPERTINO, Calif., Feb. 12

Ecrio, a leader in real-time communications and commerce software for mobile phones, today launched MoBeam(TM), a patented new service ( United States Patent #6,685,093) that bridges the gap between mobile handsets and the global barcode point-of-sale infrastructure.

This new service will be available globally; Visa International, a leader in payment services, has agreed to integrate MoBeam barcode technology into Visa's recently announced mobile platform.

In addition to the service launch, Ecrio announced that the MoBeam value projector already has been tested on several leading mobile phones, including the ASUS P525, the Hewlett Packard iPaq, the Motorola Q, and the Palm Treo.

For years, technologists have known how to send barcode information to mobile phones (via email, WAP, SMS and more), but have been unable to transfer that barcode information (for tickets, coupons, gift cards, etc.) from the handset to barcode scanning devices. Issues with screen resolution, reflection and other technical limitations have prevented scanners from effectively "reading" barcodes displayed on a mobile device screen. MoBeam finally solves these longstanding problems, enabling the instant transmission of any barcode sequence from handset to scanner.

"MoBeam is the missing link between today's mobile consumer and a worldwide commerce infrastructure based on barcodes," said Nagesh Challa, Ecrio Chairman and CEO. "For instance, a traveler using mobile search functions can be sent a digital coupon, easily redeemed at point-of-sale via the traveler's handset."
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Patrick Gauthier, Senior Vice President of Innovation for Visa International, said "Ecrio shares our commitment to deliver the convenience of mobile payments and services to consumers worldwide. We see MoBeam as a valuable enabling technology for barcode based value added applications using the recently launched Visa mobile platform."

Added Dr. Alex Sun, Vice President of ASUSTeK's Wireless Communication business unit, "As a leading handset supplier to several major European wireless operators, ASUSTeK is pleased to have the MoBeam technology showcased on our phones during 3GSM. MoBeam offers a whole new class of application that we expect will readily be embraced by today's mobile, savvy consumer -- regardless of geography."

Several companies in the current barcode ecosystem have expressed interest in MoBeam, along with major retailers and carriers.
Reference Here>>