Showing posts with label IT. Show all posts
Showing posts with label IT. Show all posts

Sunday, March 09, 2008

Get On The Stick! ... With Cuba’s IT Underground

Having a USB memory stick is like carrying a portable hard drive the size of a packet of chewing gum. USB memory sticks are the fastest in the flash memory card industry with transfer rates up to 60MB/s and capacities ranging from 64MB to 4GB. Caption & Image Credit: mediaheaven.co.uk

Get On The Stick! ... With Cuba’s IT Underground

Necessity is the mother of invention – or in this case adaptation. Information technology in Cuba, with its heavy-handed oversight of human activity, is in a process of breaking out of the grip of the government sanctions against the freedom of information sharing and publishing.

News, information, and entertainment media in Cuba, is hard to come by unless one is able to afford the time to log on to a computer in one of the few “Cyber Cafés”, have access to a tourist hotel internet portal, is a student, or has access to a smuggled dish and secretly grab the information for later viewing and sharing - OFFLINE!

Dutch made , USB Memory sticks manually selected for their natural beauty, and professionally handmade into unique and personal USB memory sticks. From ooms. Order Online - 256 MB - 45 Euro 1GB - 70 Euro. Caption & Image Credit: oooms.nl

OFFLINE in Cuba is an intranet (an in-country internet) patched together through a “postal service” email communication connection that the government is having trouble shutting down. The “Whack-A-Mole” process the government is left with can not stop the viral sharing aided with the use of USB memory sticks.

At an e-mail center in Havana, customers work under an employee’s watchful eye. Old Havana has only one true Internet cafe, down from three a few years ago. Caption & Image Credit: Jose Goitia - The New York Times

This excerpted from The New York Times -

Cyber-Rebels in Cuba Defy State’s Limits
By JAMES C. McKINLEY Jr. - New York Times, HAVANA - March 6, 2008

A growing underground network of young people armed with computer memory sticks, digital cameras and clandestine Internet hookups has been mounting some challenges to the Cuban government in recent months, spreading news that the official state media try to suppress.

Last month, students at a prestigious computer science university videotaped an ugly confrontation they had with Ricardo Alarcón, the president of the National Assembly.

Mr. Alarcón seemed flummoxed when students grilled him on why they could not travel abroad, stay at hotels, earn better wages or use search engines like Google. The video spread like wildfire through Havana, passed from person to person, and seriously damaged Mr. Alarcón’s reputation in some circles.
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“It passes from flash drive to flash drive,” said Ariel, 33, a computer programmer, who, like almost everyone else interviewed for this article, asked that his last name not be used for fear of political persecution. “This is going to get out of the government’s hands because the technology is moving so rapidly.”

Cuban officials have long limited the public’s access to the Internet and digital videos, tearing down unauthorized satellite dishes and keeping down the number of Internet cafes open to Cubans. Only one Internet cafe remains open in Old Havana, down from three a few years ago.

Hidden in a small room in the depths of the Capitol building, the state-owned cafe charges a third of the average Cuban’s monthly salary — about $5 — to use a computer for an hour. The other two former Internet cafes in central Havana have been converted into “postal services” that let Cubans send e-mail messages over a closed network on the island with no links to the Internet.
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Young people here say there is a thriving black market giving thousands of people an underground connection to the world outside the Communist country.


Swiss army knife with USB memory stick Memory size: 128MB 256MB 512MB 1GB 2GB 4GB 8GB. Caption & Image Credit: sz-wholesale.com

People who have smuggled in satellite dishes provide illegal connections to the Internet for a fee or download movies to sell on discs. Others exploit the connections to the Web of foreign businesses and state-run enterprises. Employees with the ability to connect to the Internet often sell their passwords and identification numbers for use in the middle of the night.

Hotels catering to tourists provide Internet services, and Cubans also exploit those conduits to the Web.

Even the country’s top computer science school, the University of Information Sciences, set in a campus once used by Cuba’s spy services, has become a hotbed of cyber-rebels. Students download everything from the latest American television shows to articles and videos criticizing the government, and pass them quickly around the island.
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The video of Mr. Alarcón’s clash with students was leaked to the BBC and CNN, giving the world a rare glimpse of the discontent among the young with the system.
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Another event many people witnessed through the digital underground was the arrival in the United States of Carlos Otero, a popular television personality and humorist in Cuba who defected in December while on a trip to Toronto.

Illegal antennas caught signals from Miami television stations, which youths turned into digital videos and shared. Though the event smacked more of celebrity news than politics, it would never have been shown on the official media.

Some young journalists have also started blogs and Internet news sites, using servers in other countries, and their reports are reaching people through the digital underground.

Yoani Sánchez, 32, and her husband, Reinaldo Escobar, 60, established Consenso desde Cuba , a Web site based in Germany. Ms. Sánchez has attracted a considerable following with her blog, Generación Y, in which she has artfully written gentle critiques of the government by describing her daily life in Cuba. Ms. Sánchez and her husband said they believed strongly in using their names with articles despite the possible political repercussions.


Shortly before Raúl Castro was elected president last week to replace his ailing brother, Fidel, Ms. Sánchez wrote a piece describing what sort of president she wanted. She said the country did not need a soldier, a charismatic leader or a great speaker, but “a pragmatic housewife” who favored freedom of speech and open elections.

Writing later about Raúl Castro’s first speech as president, she criticized his vague promises of change, saying they were as clear as the Rosetta Stone was when it was first found. Both essays would be impossible to publish in Cuba.
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Because Ms. Sánchez, like most Cubans, can get online for only a few minutes at a time, she writes almost all her essays beforehand, then goes to the one Internet cafe, signs on, updates her Web site, copies some key pages that interest her and walks out with everything on a memory stick. Friends copy the information, and it passes from hand to hand. “It’s a solid underground,” she said. “The government cannot control the information.”

It is spread by readers like Ricardo, 28, a philosophy student at the University of Havana who sells memory sticks to other students.
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Like many young Cubans, Ricardo plays a game of cat and mouse with the authorities. He doubts that the government will ever let ordinary citizens have access to the Internet in their homes. “That’s far too dangerous,” he said. “Daddy State doesn’t want you to get informed, so it preventively keeps you from surfing.”

Pedro, a midlevel official with a government agency, said he often surfed Web sites like the BBC and The Miami Herald at work, searching for another view of the news besides the ones presented in the state-controlled media. He predicted that the 10,000 students studying the Internet and programming at the University of Information Sciences would transform the country over time, opening up more and more avenues of information.

“We are training an army of information specialists,” he said.

Reference Here>>

Wednesday, January 31, 2007

Behavior-Tuned Intranet Search Engine Delivers Sales

Aggregate Knowledge Logo - Image Credit: Aggregate Knowledge/Krause Taylor Associates

Behavior-Tuned Intranet Search Engine Delivers Sales At Overstock.com

Online retailer Overstock.com, wanting to try a new way of helping customers find products they might be searching for, came to Aggregate Knowledge for some help.

They decided to implement a new software product offered by Aggregate Knowledge known as Discovery Window™, which allowed customers logged on to the Overstock.com network to incorporate the dynamic and intuitive processes built into this new search engine.

What makes the Discovery Window™ unique is that the process seeks to emulate a typical shopper, as if they were walking down an avenue looking into shop windows. Being able to anticipate and program human behavior into a search engine may be a daunting task, but Aggregate Knowledge feels they have hit on something, in that, Overstock.com’s sales were enhanced by over 20% on all products purchased this past holiday season.

Aggregate Knowledge's Discovery for Retail web service drives product discovery and navigation for online retailers for leveraging the collective behavior of customers to anticipate and surface relevant content suggestions. Delivered as a web service, Discovery for Retail helps merchants move beyond keyword search by enabling customers to discover new, relevant items they hadn't yet considered. Discovery for Retail furthers customer relationships by facilitating outbound email communications tailored to users' interests and purchase behavior. Discovery-enabled email campaigns yield significantly greater conversion rates than those without personalized suggestions. Screen Image Credit: Aggregate Knowledge

Said Paul Martino, Aggregate Knowledge's founder and CEO, "Our experience with Overstock and others proves that harnessing the wisdom of crowds delivers breakthroughs in site ease-of-use, customer conversion and shopping cart size."

Excerpts from an announcement released at DEMO 07 Conference in Palm Desert -

New Internet Discovery Service from Aggregate Knowledge Drives Over 20% of Holiday Purchases on Overstock.com
Aggregate Knowledge delivers breakthrough in online sales with new approach to Web search and navigation
Released by Aggregate Knowledge - San Mateo, CA and DEMO '07 - January 30, 2007

Over 20% of all products purchased this holiday season at online retailer Overstock.com were discovered by consumers using the new "discovery window" powered by Aggregate Knowledge. Aggregate Knowledge’s Discovery for Retail™ Web service drives product discovery and navigation for Overstock by leveraging the collective behavior of its customers to anticipate and surface relevant suggestions. The service lets retailers move beyond traditional search, allowing their customers to discover new, relevant items they hadn't yet considered.

"Keyword search is great if you know what you're looking for," said Paul Martino, Aggregate Knowledge's founder and CEO. "But how do you find those things you know are out there when you don't know the two or three magic words to type into Google? Our Discovery Services emulate the way consumers find products they want when they are offline - by observing the behavior of other people.

"For example, you notice a small boutique and something in the window catches your eye, so you enter and purchase it. Or, you notice a waiter delivering a dessert to the next table and think 'I’ll have what she's having.' With the introduction of Discovery for Retail, these serendipitous discoveries can now happen online as well."
Aggregate Knowledge's Discovery Window™ provides Overstock with a 'window' into its 800,000-plus SKU database, delivering customers' suggestions that instantly adapt to their choices. Prior to Aggregate Knowledge, managers relied on various expensive and arcane enterprise software packages.

Aggregate Knowledge's Collective Discovery Network is the industry's first service to bring discovery across multiple online sites. Instead of just showing books related to additional books or news stories related to other news stories, Aggregate Knowledge's Collective Discovery Network surfaces relevant content regardless of type or location. Unlike a traditional ad network that places advertisements in front of customers, the Collective Discovery Network delivers relevant content, products, and services where they will be best received. Screen Image Credit: Aggregate Knowledge
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"Aggregate Knowledge has exceeded our demanding expectations," said Patrick Byrne, Overstock.com’s CEO. "Our customers love the new choices they are given and we are thrilled with the results - higher sales conversions, larger shopping cart sizes and increased customer engagement and satisfaction."

Aggregate Knowledge achieves a breakthrough in discovery and navigation by observing the anonymous behavior of prior customers to anticipate each new user's intent and to surface relevant options. Since Aggregate Knowledge requires neither personal information nor site registrations, both personal identity and proprietary information remain secure.

According to Byrne, the deployment of Aggregate Knowledge's Discovery Service was quick and painless. "There were skeptics in our organization when Aggregate Knowledge said they could deploy their service in about two weeks," he said. "But they delivered in 16 days, and we started generating additional revenue instantly. We are thrilled with our relationship with Aggregate Knowledge and will be rolling out additional Aggregate Knowledge services throughout the year."

Based on a super computer architecture that can aggregate billions of data points in real time, Aggregate Knowledge's Discovery Services are ideal for retail sites with hundreds of thousands of SKUs. Without Aggregate Knowledge’s technology, shoppers would only be able to find a fraction of the items on a site that might interest them.
Read All>>

Thursday, January 11, 2007

QR Based PM Code - The Best 3D Symbology Ever, Really!

Normal PM Code with data memory capability uses 8-24 colors. Memory ranges from about 0.6MB~1.8MB (4,083,264 figures). Image Credit: C.I.A.

QR Based PM Code - The Best 3D Symbology Ever, Really!

And it is a 5th Generation Media symbology known as the PM Code. With this printed symbology one can use a simple cellphone with a camera and unleash incredible variants of communication ranging from simple data, to sound, to video … all at the snap of a camera button on the phone.

In the worlds of automatic identification and information technology, the question of what is the best machine-readable information-packed symbology ever has been answered ... Again!

Why?

Well, until someone comes up with a device readable code that can hold about 1.236 GB of information (2,854,408,421,376 figures) - Deliver as much information from a printed media symbology (code) to have a phone with the corresponding decode program and a camera play a low-resolution video with sound for approximately 20 seconds, or have the phone reach out automatically to entertainer, advertiser, and manufacturer websites to retrieve additional database stored information via Internet Protocol … then one can dispute this claim!!!

IP (Internet Protocol) based PM Code uses 256 colors. Memory ranges to about 1,236GB (2,854,408,421,376 figures). Image Credit: C.I.A.

The best symbology ever?

The best symbology ever may well be the PM Code (PM = Paper Memory), developed by a relatively new Japanese start-up company known as Content Idea of Asia Co., Ltd. (C.I.A.), The algorithm basis comes from the DENSO Wave - developed QR Code – originally intended for use in tracking and aiding the complex task of automobile parts manufacturing and sourcing throughout the automobile assembly process.
CL Code with data memory capability. Memory ranges from about 72KB (170,136 figures). Image Credit: C.I.A.

C.I.A. also has developed a “sister” code known as the CL Code (CL = Clear Code) which describes the effect of being able to add a code that does not need to be dark contrast against a light background to be decoded. This allows the information reference code to be laid on top of media in a transparent, layered look - in order to not take away from the printed media onto which it is applied.

Simple CL Code application in tomato photo. Image Credit: C.I.A.

The advantages of using the CL Code is that the customer’s viewing of marketing designs and images will not be hampered due to the application of an identifying Physical World Hyperlink or Physical World Identifier/Connection for the customer to use when getting additional information. One technique suggests that the CL Code may be printed in a band of matching product colored ink on the bottle. The information would not be able to be decoded until the contents of the bottle have been consumed or poured out … thus leaving the CL Code in a readable format.



Content Idea of Asia Co., Ltd. Explains the concept this way. Both the CL Code and its more robust “sister” PM Code are examples of 5th Generation Media.

What does this "5th Generation Media mean? Well,

1st Generation Media refers to paper media such as magazines, newspapers, and other printed media stratum.

2nd Generation Media refers to audio radio communication.

3rd Generation Media refers to television, video, and film media communications.

4th Generation Media refers to Information Technologies (IT) found in the digital world of computers and cellular telephones.

So now we come full circle and fuse the previous forms of communication together.

5th Generation Media allows the fusion of all forms of media to interact and cooperate, in order to take the advantage of each form to deliver a more effective level of communication through the application of this unique database found in a 3D (three-dimensional) color QR based code. A simple cellphone with a camera can unleash incredible variants of communication ranging from simple data, to sound, to video - YES VIDEO! … all at the snap of a camera button on the phone.

No IP address – just the PM Code and the “old media” adverts come to life! Applications include listening to portions of songs, videos, short how-to-use vignettes, security for access control, save, re-write, and store data media on flat format paper (instead of CD’s, DVD’s, or HD discs), and well, the sky is the limit.

Hey, how’s this - you are a curator of a museum and you would like the patrons to enjoy the exhibit a little more deeply with sound descriptions of what they are seeing. Place PM Codes next to each display and voila, the patron can hear all they wanted to know about the painting and the painter - complete with a video snippet on the painter’s technique. All of this interactive information without involving the audio/visual department and/or the equipment investment.

Next up?

The addition of smell - Okay, so this may be a little overboard ... but you get the idea!


HT: Content Idea of ASIA co., Ltd.