New Media Pocket Tool Rated Best Under $200

Kodak Zi6 pocket video camera - Lots of people love the Flip video camera for its smallness and ease-of-use but Kodak looks like they may one-up the Flip with the Zi6. The real attraction of the slightly more expensive Zi6 is that it shoots in 16x9 HD at 720p. Image Credit: Kodak

New Media Pocket Tool Rated Best Under $200

If video posting used to tell a story is the way one likes to do New Media communications, then this review about the Kodak Zi6 from Switched.com may be of interest to you.

Switched.com staffers provided their findings on a handful of camcorders that you can take home for less than 200 bucks. Each reviewer provided a brief introduction about the camera, what they liked and didn't like as well as a final verdict on the product. One of the six cameras in their test drive was Kodak's cool Zi6 Pocket Video Camera.So what was Switched.com's final verdict on the Zi6?

"After testing out the camcorder for a couple weeks, we recommend it as an excellent alternative to the much-hyped Flip, especially if you're looking for HD capability. Actually, size aside, it's quite simply the best of the bunch."

Become an instant celebrity or paparazzo! This sleek pocketable design is built for easy video—there is no lens cap, no dials to turn, or settings to set. Just turn it on and hit record to capture the action, adventure, and all the juicy details in stunning HD! Make your cinematic debut on any HDTV. Or just pop the USB in the nearest PC and you’re ready to share the fun on YouTube™. Image Credit: Kodak

This excerpted and edited from Switched.com -

Best Camcorders Under $200
by Thomas Houston, posted Sep 8th 2008 at 6:02AM

Kodak Zi6What It is:
Kodak's entry into the super affordable USB camcorder market, the Zi6, comes with the ability to record high definition (HD) video (720p at 60 frames per second). As is standard for this new genre of camcorders, the controls and features are stripped down to the bare minimum, and it's incredibly easy to use, with just three controls. As for getting the footage onto your computer, you have two options. As on a digital camera, you could pop out the SD memory card and throw it into your computer's memory card slot or a card reader. Or, you can click the USB button on the front of the camcorder and a USB-equipped arm will pop out of the side of the case, which you can hook up directly to your computer's USB port.
----
What we like:
You're probably wondering how the HD footage in a sub-$200 camcorder looks. Well, although the video may not look as stunning as what you'll get out of a more expensive camcorder, it looks better than the output of the rest of its pocket-sized brethren. In our tests, the color range was well-rounded and bright, the color balance was accurate, and even filming high-speed action didn't result in too much noise.The Zi6 comes with a SDHC (a faster, larger version of the standard SD cards) drive that supports cards up to 32-gigabyte (GB) cards (compared to the 2-gigabyte capacity of most of these budget camcorders). We like the option for swappable memory -- it means we can pop in a new card whenever we've filled up the current one.
----
The camcorder uses two AA batteries, so you won't have to worry about lugging around a battery charger (note: it also comes with rechargeable Ni-MH AA batteries, if that's your thing).

3 mega-pixel still image from the Kodak Zi6 - Pictured is Monarch, a former show dog who reigns at Harmony Ridge Lodge, just north of Nevada City. Image Credit: James A. Martin

What we don't like:
The Zi6 comes with a disappointing 120MB of onboard memory, which is even worse when you consider the Zi6 doesn't come with an extra SDHC memory card. Fortunately, SD cards have dropped in price significantly over the past few years, but figure dropping down an extra $20-$30 for a 4-gigabyte SDHC card, and much more for anything approaching 32 gigabytes. It's hard to argue about size when camcorders are smaller than the size of your hand, but for something that is supposed to be pocket-sized, the Zi6 -- which is as big as an average digital point-and-shoot -- feels just a bit large.

Final verdict:
Size is a minor complaint, though, and we're impressed with the image quality, large and crisp 2.4-inch screen and easy-to-use interface. After testing out the camcorder for a couple weeks, we recommend it as an excellent alternative to the much-hyped Flip, especially if you're looking for HD capability. Actually, size aside, it's quite simply the best of the bunch. The Zi6 will run you around $180 and is in stores now
Reference Here>>

Biometrics For The Greater Good | UPDATED

Pay By Touch at The FMI Show + Marketechnics 2007 - McCormick Place West Expansion, Chicago, Illinois. Image Credit: ecj - Symblogogy - Copyright 2007

Biometrics For The Greater Good
Pay By Touch ID Delivers Discounts, Rewards Recognition, Credit, & More
(UPDATED At Bottom)

Consumer services has become a pretty arduous process over the years.

In order for the average consumer to take advantage of the systems and processes that support loyal and local shopping, one had to scan the local paper for coupons and clip them, carry a host of store issued loyalty verification instruments (key fobs, cards, “speedpass” RFID tags, & etc.), then get out and shop … Oh! … and don’t forget the wallet.

Wouldn’t it be nice to be recognized as if all of the stores knew every shopper by name, you know ... as if one were living in an idealized small town in “RFD” America?

One would leave the house with a list of things to buy and that’s it! No coupons and the time invested to collect them, no store cards through which one qualifies for an additional discount off of the purchase, and no wallet to carry cash and credit card by which to pay for the items one needed.

This world view scenario is available here and now and it is a world envisioned by Pay By Touch that utilizes fingerprint biometrics for the greater good!

SmartShop Express station aids in converting customers to the benefits of the Pay By Touch process. Image Credit: ecj - Symblogogy - Copyright 2007

Excerpts from the Pay By Touch website and press releases –

Pay By Touch ID Delivers Discounts, Rewards Recognition, Credit, & More
Compiled & Edited by Symblogogy

Pay By Touch is the leading biometric authentication network for loyalty and payments, and the only company that integrates biometric authentication, payments, personalized marketing, and payment processing. The company's mission is to liberate consumers through biometrics and beyond by providing the most secure, convenient, and cost-effective electronic transaction solutions available.

Pay By Touch is a free service that allows you to pay for purchases and access loyalty discounts simply by placing your finger on a sensor when you check out. Your finger links you, and only you, to your accounts – completely eliminating the need to carry cards, checks or cash.

it's safe
Your finger is unique to you, which means only you can access your financial accounts. The Pay By Touch service helps protect you from physical or identity theft. Because there’s nothing to carry, there’s nothing to be lost or stolen.

it's fast and easy
Enroll once and use it anywhere! No writing checks. No cards to swipe. No fumbling with cash. No need to show your ID.

it's private
Because you don’t have to present your cards, check or ID when you pay, no one can see your account information. Your information is securely stored and will not be sold to third parties.

it's free
The Pay By Touch service is always free and there are no hidden fees.

... automatic rewards
Free yourself from all those rewards cards and keyfobs. Your savings and rewards are automatically applied when you check out.
----

Pay By Touch SmartShop Express In-Store Coupon Claiming Demo - Video Credit: ecj - Symblogogy - Copyright 2007

SmartShop™ Service Alliance Announcement Press Release -

Biometric Pioneer’s Personalized Marketing Service Delivers the Right Offer to the Right Shopper at the Right Time
Shop n’ Save, Foodtown and Leading Consumer Packaged Goods Manufacturers are Among Early Adopters
2007 FMI SHOW+MARKETECHNICS & SAN FRANCISCO, CA – (May 7, 2007)

To facilitate rapid consumer adoption and give merchants maximum flexibility, Pay By Touch has added a card-based option to its biometric SmartShop™ service. SmartShop, powered by Pay By Touch, gives shoppers customized offers on the products they buy most when they enter the store – before they shop.

Pay By Touch, the leader in biometric payment and personalized marketing, is offering card-based SmartShop in addition to the biometric SmartShop service, which launched at NRF in January, 2007. SmartShop provides merchants and consumer packaged goods companies (CPGs) with an unprecedented return on investment (ROI) by enabling them to deliver the right offer to the right shopper at the right time – both in-store and online.

John Costello, President, Consumer and Retail - "At Pay By Touch, we understand that each retailer is unique. Card-based SmartShop enables merchants to immediately engage their best shoppers by letting them use their existing loyalty cards to get personalized offers,” said John Rogers, Founder, Chairman and CEO, Pay By Touch. “SmartShop offers unparalleled, automated targeting based on preferences in each particular store. There is no better way for merchants and manufacturers to reach their targets." - Image Credit: ecj - Symblogogy - Copyright 2007

Research shows that 70 percent of buying decisions are made in-store, and that less than one percent of grocery store coupons are ever redeemed . As a result, millions of marketing dollars are wasted every year. SmartShop turns every shopper into a uniquely qualified marketing lead and delivers value to consumers, merchants and manufacturers alike.

SmartShop enhances retailers’ existing loyalty programs by delivering added value to their most important customers. It also provides a robust loyalty solution for retailers who do not yet have a program in place. Best of all, SmartShop ‘learns’ from each shopping trip to generate the next set of relevant rewards.
----
Card-based SmartShop has been implemented by Shop ‘n Save stores in the Pittsburgh, Pennsylvania area, as well as Foodtown stores in New York and New Jersey. These merchants will migrate to biometric SmartShop, and adopt Pay By Touch’s biometric payment solution, to let shoppers identify themselves, pay for purchases and redeem rewards with the simple touch of a finger.

“We are extremely pleased with the SmartShop service, which is branded ‘Shop ‘n Save Personalized Perks’ in three of our Pittsburgh-area stores,” said Greg Hartley, Owner of three Shop 'n Save locations. “The service is a huge hit with our shoppers, with kiosks in each store receiving more than 300 visits a day. We are excited to continue using the program and we are looking forward to seeing the kiosk in other Shop 'n Save stores."

Early results reveal the value of the SmartShop service. These merchants can experience:

•Twenty to 50 percent shopper adoption of SmartShop

•Eight to 12 percent sales lift among customers using SmartShop

•A 25 to 30 percent reduction in advertising and direct mail printing and distribution costs

SC Johnson Among Early CPG Adopters

Already, several leading CPGs have joined the program, including SC Johnson and more. These companies are leveraging the SmartShop platform to deliver personalized, highly relevant coupons and deepen their relationships with consumers. With SmartShop, CPGs can experience:
•Twenty percent+ sales lift

•Four to five times greater redemption rates than traditional FSIs

•Twenty to 50 percent reduction in marketing costs per unit sold at retail

•A significant reduction in handling costs

How SmartShop Works:

1.) When shoppers enter the store, they simply scan their loyalty card at the SmartShop kiosk to get personalized offers based on their purchase history.

2.) Shoppers receive an 8 ½ x 11 print-out with 16 customized offers on the products they buy most, and then head into the aisles to shop.

3.) Shoppers scan their loyalty card at check-out to redeem their offers. They do not need to bring the print-out to check-out; no paper coupons are required.

SmartShop gives merchants customer-based metrics and accurate data that improves the efficacy of marketing efforts. It is easy to implement, with a Web-based management system for algorithmic campaign creation and real-time targeting. The service provides robust analytics to make reporting and account settlement both easy and accurate.
Reference Here>>

UPDATE - March 24, 2008

Pay By Touch Shuts Down Tranaction Processing ... Goes Out Of Business

After filing for Chapter Eleven debt restructuring in December of 2007, the hope was that Pay By Touch would be able to continue its business of biometric identification aided transaction processing for is portfolio of strong and happy clients.

Sadly, today PBT shuts down its ability to care for its customers.

This excerpted from the Progressive Grocer -

Pay By Touch Shuts Down all Biometrics
Progressive Grocer - March 24, 2008

Solidus Networks, Inc., the San Francisco-based biometric solutions company that did business as Pay By Touch, ceased processing biometric transactions on behalf of its retailer customers and consumer membership last week, a move it said was due to "lack of funding and current market conditions."

Pay By Touch's biometric payment systems were being used by dozens of retailers, including Pathmark, Piggly Wiggly, Jewel-Osco and Cub Foods. Last year it released its Smart Shop offering, first developed and piloted at independent grocer Green Hills, and then later launched at high-profile independent Dorothy Lane Markets.

On December 14, 2007, Solidus had filed for Chapter 11 bankruptcy protection. Solidus said as part of its planned restructuring it determined it could no longer support the biometric authentication and payment system. Other non-biometric Solidus Networks business units will continue operating, it said.

The company's move to pull the rug out from under the program came as a surprise to some, considering the successful track record it apparently with retailers.

At Dayton, Ohio-based Dorothy Lane, the Smart Shop loyalty and payment service was used in transactions totaling 24 percent of sales, just two weeks after it launched in July.
----
Meanwhile, Pay By Touch's Web site currently displays just one active page, with a statement from the company that reads in part: "Solidus Networks extends its sincere gratitude to the shoppers, merchants, vendors, investors, partners, and employees who have been supporting the company's vision since its first biometric payment transaction in 2002."

Observers commenting on a story that ran on the Web site of The Wall Street Journal about the demise Pay By Touch suggested that the business, not the technology, was the problem.

"I'm an ex-employee, and despite the eventual demise of the company, there were some interesting things learned about mainstream biometrics for the consumer," noted one online poster.

"None of the management of the company had any notion of businesses that wage world class technology competitions, as did the famous Silicon Valley successes," commented another. "The management all came from a so-called 'solution' business, where technology is secondary and services are the identity. Contrary to belief, the biometric technology was not designed in house. They really had nothing to compete with. So the company had no identity and was doomed to failure from the outset."
Reference Here>>

At Symblogogy, we believe that a biometric pay paradigm as pioneered by Pay By Touch for retail and other type of transactions is not dead ... just in delay.

TV & Video In The Palm Of One's Hand

Nokia N95 multimedia computer/smartphone with a satellite or cable signal playing on the handset. Image Credit: Sling Media, Nokia, Vipul Mehrotra

TV & Video In The Palm Of One's Hand

Last week, Symblogogy was able to attend a very specialized conference held in San Diego, produced by the prestigious international technology advocacy group, Informa.

This definition from the Informa website –

Informa plc is the leading provider of specialist information to the global academic & scientific, professional and commercial communities via publishing, events and performance improvement.

Choose from over 10,000 events and training courses, 40,000 book titles, over 2,000 subscription-based services including academic journals, magazines, newsletters, real-time information and news services, unparalleled performance improvement solutions, hundreds of exceptional brands and 70 countries.
Reference Here>>

Handsets Forum USA held in San Diego coordinated by Gavin Whitechurch & Laura Black of Informa plc. Image Credit: Edmund Jenks

The conference, Handsets Forum USA, was attended by professionals from the mobile phone industry and covered virtually every aspect associated with the business of providing cellular phone solutions to the North American marketplace.

Some of the more interesting subjects addressed packaging and distribution, manufacturing and technology nuances, niche marketing in a perceived homogeneous environment, “The Value Tree”, security vulnerabilities, closed vs open source program solutions, successes, and failures.

In one conference module presented by Nokia’s Director, Business Development – Convergence Customer and Market Operations, Vipul Mehrotra, discussed the concept of “Quad Play”. Through the presentation, he illustrated how one would be able to take advantage of technologies that exist today, throughout the day through a smartphone handset.

Image Credit: Nokia, Vipul Mehrotra

In a Quad Play world, one would be able to utilize the handset in many different and functional ways making this small tool valuable beyond just the cellphone it represents. Move content from DVR to mobile, grab the latest song from the net, utilize it as a dataport away from the home or for work, initiate VOIP (voice over internet protocol) phone call at hotspots, share photo images in many applications for personal and professional purposes, and the most interesting demonstration – video broadcast delivered to the handset directly from the cable or satellite service one already gets at one's home!


Image Credit: Nokia, Vipul Mehrotra

Vipul showed how he was able to retrieve content being broadcast and delivered to his home address in the Dallas metro area to his handset in San Diego. He hooked up his Nokia N95 smartphone handset to an overhead projector and reached out to a Slingbox device located next to his television set. By having the Slingbox connected to his Satellite feed and broadband DSL connection, he was able to address the Slingbox via TCPIP and further, give it channel commands and display the content that was being delivered to his home on that specific channel. In the demo, he was first able to show Drew Carey hosting “The Price Is Right” and then he punched in the channel code for CNN Headline News. Simply fascinating … web, and cell, TV in the palm of one's hand.

What makes this concept economically feasible today, of course, is a phone plan that allows unlimited minutes or what is commonly termed an “all-you-can-eat” plan. So this concept is do able and accessible by most consumers with a typical smartphone handset.


Slingbox Family - Slingbox SOLO, Slingbox PRO, Slingbox AV - Image Credit: Sling Media

Related news excerpted from CNET -

Tech innovation in 2008
By CNET News.com staff - December 1, 2007

Technology luminaries, analysts, and other experts tend not to be shy about predicting what might be the bust-out developments in their respective fields. CNET News.com reporters asked several sources what they thought would be among the most important innovations in 2008 in their areas of expertise. Some, naturally, referred to their own projects, some to technologies and trends likely to emerge in the marketplace, and trends that have already gathered steam and are likely to grow in prominence. All responded thoughtfully. Here are some of their insights on topics such as automotive technology, broadband services, games, "green" transportation, Internet search, microprocessors, open-source software, photography, privacy and surveillance, security, enterprise software, and wireless technology.
----
BROADBAND
While there's plenty of video accessible on the Internet, there isn't much commercial video available online. The dearth of such programming has been cited as one of the reasons products such as Apple TV, which allows you to play Internet video on your big-screen TV, have not really caught on. Internet communications pundit and VoIP industry pioneer Jeff Pulver says he aims to help change that in 2008 by launching an Internet TV service called pulverTV 24/7, which, as Pulver notes on his Web site, will produce its own programming in the spirit of "the early days of broadcast TV from the 1950s." Beyond his own project, Pulver said he expects 2008 to see the emergence of other Internet TV channels and more online delivery of video content from major media companies--plus "the first weekend premiere of major movies both in the movie theaters as well in our broadband home theaters." Next year, he adds, also will be a "breakout" year for Internet-video advertising.

Competition in 2008 between the phone and cable companies, meanwhile, will precipitate "the biggest war over customers we have ever seen," says Jeff Kagan, a wireless- and telecommunications-industry analyst based in Atlanta. Faced with slowing rates of subscriber growth, the phone and cable carriers will bundle their services -- voice, video, Internet access, and even wireless -- as attractively as possible to win customers
----
GADGETS
The most innovative product of 2008 could be one announced this year--the Amazon Kindle -- according to another game-changing gadget maker, Blake Krikorian, chief executive of Sling Media, which created the Slingbox. "The Amazon Kindle will be the first successful e-book after dozens of attempts by other companies over the past two decades." Although many companies have attempted to develop electronic books offering the right combination of features and reliability, none found wide acceptance with mainstream consumers. Krikorian blames that on "a poor user interface, lack of content, or buggy software." But Amazon.com's first go at making its own gadget gets the formula right, he argues. "I think this is the first e-book solution to deliver on the promise. It has a great user interface, an impressive catalog of content, and a service that 'just works.'"
Reference Here>>

At Symblogogy, we look at these two categories highlighted by CNET and wonder – Why is the CEO of Slingbox talking about Kindle when, in the previous section of 2008 technology projections under "Broadband", the smartphone/cellphone combined with his company’s brilliant interface device, one can deliver their own cable or satellite television service to their handset? Just asking.

Slingbox SOLO Back Panel - Image Credit: Sling Media

Heck, with very little set-up and tweaking, one can deliver video images from a camera mounted over one's front door directly to the handset giving the average consumer the same capability of a security professional at any major casino property … discrete camera video broadcast directly into one's hand!

All this takes (along with a cable/satellite service and a remote security camera) is a smartphone handset and a Slingbox hooked up to a DSL line!

SLING MEDIA/NOKIA VIDEO DEMO

Next month, Informa will be sponsoring a conference in the Bay Area entitled Mobile Web 2.0 and if it features the quality and calibre of conference participation that the Hnadsets Forum USA experienced, this event will be a “must attend” for anyone interested in exploring mobile applications.

The Image Of A Mobile (phone) World

Japanese commuters while away the journey by watching TV on their mobiles. Image Credit: David Sacks/Getty

The Image Of A Mobile (phone) World

Portable programmable electronic communication devices, which received their birth forty years ago with the release of the T58 & T59 by Texas Instruments, have come a long way and there is no better place in the world than Japan to judge and assess how far.

The key to this evolution comes down to having the handheld cellphone be an on-the-fly, symbology decoding, self-programming computer. A cellphone with a good processor, a camera, a printed symbology (ie. slang: barcode) and a strong infrastructure can deliver more interaction and information than a WiFi internet connection HotSpot on many applications.

The most amazing application that can be delivered through these means is that a person with a properly programmed cellphone can scan a “3D Barcode” (a colorized QR Code) and the phone decodes the image taken with the camera and delivers to the cellphone screen 20 seconds of video communication to the user. That’s right! … 20 seconds of the latest DVD release from “The Bourne Ultimatum” that might help one to decide to buy this DVD gift for Christmas – for example.

PM Code - Colorized QR Code that can deliver a 20 second video to the users phone screen without the need to be hooked-up to a WiFi HotSpot or incur cellphone call minutes. Image Credit: Content Idea of Asia (CIA)

Furthermore, the cellphone user did not have to use the cellphone radio towers or a WiFi Hotspot to have the handheld perform this amazing feat. The 20 seconds of video came directly from the “Barcode” that the user’s phone took a picture of … and decoded to display.

More mobility application news happening in Japan from The Guardian Unlimited -

Why mobile Japan leads the world
A combination of an urban lifestyle and infrastructure advantages mean that the fixed internet is being left behind by the mobile
Michael Fitzpatrick - The Guardian - Thursday, September 27, 2007

Yasuko San is aiming her mobile at a small, square tattoo on paper, clicking a little and peering happily at the result. Her prize? The latest novel written for the mobile, entitled "Teddy". Such serialised novels for mobiles are just the latest phone application that has caught the Japanese imagination, but - apart from neighbouring South Korea - few others.

Those printed square icons, however, made their debut in the UK earlier this month (to promote the DVD of the film 28 Weeks Later). Known as QR (quick read) codes, they have aided Japan's mobile revolution by making it easy to access a web page via mobile. Users can be directed to sites by snapping the codes printed in magazines, posters and even on biscuits.

PM Code Image as captured via the cellphone camera. Image Credit: Content Idea of Asia (CIA)

Mobile subscribers

Their British outing is a full four years behind Japan's adoption. In fact, we lag Japan in nearly every aspect of mobile use - except possibly in annoying other commuters on trains.

Lost in Japan? Let your mobile's GPS guide you. Bored? Download the latest manga comic or an e-book to read on the train, or go shopping and pay by swishing your mobile in front of the till, because the phone is also an electronic wallet.

You can also collect e-coupons, pay bills, play Final Fantasy, update your blog and pay and check into hotels wirelessly. Soon the airport check-in will be history in Japan, too, as the e-ticket in your phone becomes your boarding pass.

Nearly all are services based on the success of the mobile web in Japan, where in a nation of 127 million the number of mobile internet subscribers recently passed 100 million. Not for nothing are the Japanese now known as the Thumb Tribe - a tribe who, for the most part, prefer their mobile to the fixed internet.

Apart from the killer application - email - 80% say they use other functions too. Downloading music is popular (80% have tried it), as is TV for mobile - half of its subscribers use it regularly. Three quarters of users say they enjoy online clothes shopping with their mobile at least once a month. What they are less keen on is video calling: in Japan, as in the UK, 90% say "no thanks, never". And as for using the mobile as a modem - to link to the internet - that's very expensive in Japan.

It is no wonder those touting m-commerce as the next big web thing tell us Japan is the future blueprint. "Japan is the world's high-tech testbed for a wide range of consumer electronic devices and systems - many of which never see the light of day in overseas markets," says Daniel Scuka, keitai guru and consultant for publishers Wireless Watch Japan. "So keeping up with developments here is vital to knowing what's going to hit Europe and the US 24 months in the future; doubly so with respect to mobile and wireless."

By offering the Japanese a multiplicity of services - and, very importantly, some very cool handsets to use them on - the operators have created what every western mobile service provider is dreaming of: a mobile lifestyle culture that keeps millions reaching for the mobile rather than the fixed internet. But it does have its disadvantages.

Most us would feel miffed if we lost or damaged our mobiles. The Japanese would be paralysed without theirs: nearly half of Japanese confess to being obsessed with their mobile phones.

But why is such technology such a hit in Japan and not in other mobile-savvy nations such as Finland? According to the man who kickstarted the trend - the father of i-mode, NTT DoCoMo's Takeshi Natsuno - it is because of the Japanese genius for designing new technologies that can be adopted by anyone, especially techno-phobes. It's not about "bandwidth, nor standards, nor unique Japanese culture", he says. It is about "fun and convenience".
----
Demanding consumers

The Japanese are blessed with some of the best-looking technology in the world. It has to be intuitive, simple and high-quality, not because the Japanese are so tech-savvy, but because they are the most demanding consumers in the world.

According to Scuka, more than 100 new phones hit the Japanese market last year as manufacturers tried out new ideas on the public. Some cultural factors, as with any other country, do play a part in Japan's willingness to take up some technologies such as TV on the mobile.

As in Europe, this was at first a washout, but as watching TV in public becomes more socially acceptable in Japan, the number of subscribers is rising. Au, the second largest mobile network in Japan, recently signed up its five millionth subscriber to the service.
----
It is this urban lifestyle where convenience is the key which has necessitated the rise of the all-in-one mobile plus those very funky handsets. By comparison Apple's iPhone is a mere 2.5G plaything. In Japan, which is already into 3G and heading towards 4G, they make mobiles look good and work hard.
Reference Here>>

QR Based PM Code - The Best 3D Symbology Ever, Really!

Normal PM Code with data memory capability uses 8-24 colors. Memory ranges from about 0.6MB~1.8MB (4,083,264 figures). Image Credit: C.I.A.

QR Based PM Code - The Best 3D Symbology Ever, Really!

And it is a 5th Generation Media symbology known as the PM Code. With this printed symbology one can use a simple cellphone with a camera and unleash incredible variants of communication ranging from simple data, to sound, to video … all at the snap of a camera button on the phone.

In the worlds of automatic identification and information technology, the question of what is the best machine-readable information-packed symbology ever has been answered ... Again!

Why?

Well, until someone comes up with a device readable code that can hold about 1.236 GB of information (2,854,408,421,376 figures) - Deliver as much information from a printed media symbology (code) to have a phone with the corresponding decode program and a camera play a low-resolution video with sound for approximately 20 seconds, or have the phone reach out automatically to entertainer, advertiser, and manufacturer websites to retrieve additional database stored information via Internet Protocol … then one can dispute this claim!!!

IP (Internet Protocol) based PM Code uses 256 colors. Memory ranges to about 1,236GB (2,854,408,421,376 figures). Image Credit: C.I.A.

The best symbology ever?

The best symbology ever may well be the PM Code (PM = Paper Memory), developed by a relatively new Japanese start-up company known as Content Idea of Asia Co., Ltd. (C.I.A.), The algorithm basis comes from the DENSO Wave - developed QR Code – originally intended for use in tracking and aiding the complex task of automobile parts manufacturing and sourcing throughout the automobile assembly process.
CL Code with data memory capability. Memory ranges from about 72KB (170,136 figures). Image Credit: C.I.A.

C.I.A. also has developed a “sister” code known as the CL Code (CL = Clear Code) which describes the effect of being able to add a code that does not need to be dark contrast against a light background to be decoded. This allows the information reference code to be laid on top of media in a transparent, layered look - in order to not take away from the printed media onto which it is applied.

Simple CL Code application in tomato photo. Image Credit: C.I.A.

The advantages of using the CL Code is that the customer’s viewing of marketing designs and images will not be hampered due to the application of an identifying Physical World Hyperlink or Physical World Identifier/Connection for the customer to use when getting additional information. One technique suggests that the CL Code may be printed in a band of matching product colored ink on the bottle. The information would not be able to be decoded until the contents of the bottle have been consumed or poured out … thus leaving the CL Code in a readable format.

Content Idea of Asia Co., Ltd. Explains the concept this way. Both the CL Code and its more robust “sister” PM Code are examples of 5th Generation Media.

What does this "5th Generation Media mean? Well,

1st Generation Media refers to paper media such as magazines, newspapers, and other printed media stratum.

2nd Generation Media refers to audio radio communication.

3rd Generation Media refers to television, video, and film media communications.

4th Generation Media refers to Information Technologies (IT) found in the digital world of computers and cellular telephones.

So now we come full circle and fuse the previous forms of communication together.

5th Generation Media allows the fusion of all forms of media to interact and cooperate, in order to take the advantage of each form to deliver a more effective level of communication through the application of this unique database found in a 3D (three-dimensional) color QR based code. A simple cellphone with a camera can unleash incredible variants of communication ranging from simple data, to sound, to video - YES VIDEO! … all at the snap of a camera button on the phone.

No IP address – just the PM Code and the “old media” adverts come to life! Applications include listening to portions of songs, videos, short how-to-use vignettes, security for access control, save, re-write, and store data media on flat format paper (instead of CD’s, DVD’s, or HD discs), and well, the sky is the limit.

Hey, how’s this - you are a curator of a museum and you would like the patrons to enjoy the exhibit a little more deeply with sound descriptions of what they are seeing. Place PM Codes next to each display and voila, the patron can hear all they wanted to know about the painting and the painter - complete with a video snippet on the painter’s technique. All of this interactive information without involving the audio/visual department and/or the equipment investment.

Next up?

The addition of smell - Okay, so this may be a little overboard ... but you get the idea!

HT: Content Idea of ASIA co., Ltd.