New Media Communications Strategies For Small Business Awareness & Growth

From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and their possible inherent uses for your organization. Caption & Image Credit: Saginaw Valley State University (svsu.edu)

New Media Communications Strategies For Small Business Awareness & Growth

Ever since the advent of Microsoft Windows in the mid-nineties, which made the computer as a mode of communication more accessible to most everyone, people have been trying to figure out how to leverage its communicative power to have their business interests grow. In other words ... How can one use New Media communications to make money and have their businesses grow to meet the needs of more potential customers?

The next layer that has developed over these last one and a half decades are programs that help people to connect with additional ease to share interests, ideas, information, and just plain communicate on a broader field more quickly. This layer is called social media, and when used properly, social media can help a growing business boost brand awareness, improve customer relations, garner market research, even bolster sales. As the number of people who use social media rises, many marketing experts believe it’s essential for even the smallest of companies to consider developing a strategy to utilize this resource.

The worst effort a small business can put forth in this arena is to enter the world of New Media communications without a focus or a plan upon which the small business can leverage its limited resources to take advantage of the many social media communications opportunities that exist. As always, a business desires to place in motion a plan that will have a great chance at success, otherwise, why bother ... just run an ad in the local paper which fewer people bother to purchase, let alone read.

Logging on to a computer just takes a few clicks to potentiality connect one with thousands of business contacts and customers ... in addition to setting up networking strategies, business owners can use social media to glean useful insights by reading comments made by customers, industry experts, even competitors.

THE BURGER WAS ONLY THE BEGINNING. Research shows that one cannot live on burgers alone. That's why we offer a wide selection of chicken sandwiches like the grilled or crispy Avocado Chicken Club. Think of it as a Smashburger's equally awesome partner in crime. Image Credit: Smashburger Master LLC

This excerpted and edited from the Tucson Citizen -

Small businesses use social media to grow
by Laura Petrecca on Feb. 16, 2012

Hamburger chain Smashburger has become a smash hit, growing from three Denver locations in 2007 to 150 outposts nationwide. And while its Angus-beef burgers and unique toppings have helped to propel its success, its secret sauce is social-media outreach.

Smashburger offers coupons and trivia contests for its 67,000 Facebook followers, replies to questions and complaints on its Twitter and Facebook profiles, and actively reaches out to bloggers who might write about the new Smashburger restaurants opening in their areas.

“The brand was really built on social media and PR strategies,” says Jeremy Morgan, senior vice president of marketing and consumer insights. “Social media is an opportunity for us to engage with consumers and have a conversation, which is different than paid media, when you’re just shouting through a bullhorn.”
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“Everybody should take a look at it,” says Dan Galbraith, owner of marketing support company Solutionist and a National Small Business Association board member.

“Whether they chose to jump into social media or not is a question that only they can answer,” he says, but all firms should at least explore how social media could work for them. “There’s a lot of good information floating out there,” he says.
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A time investment

It takes dedication to achieve social-media success.

“The common misconception about social media is that it’s free,” says Morgan. “Facebook and Twitter accounts are free, but for small business owners in particular, time comes at a premium.”

To keep from feeling overwhelmed, business owners should decide how much time they can dedicate to this burgeoning arena, says Galbraith. Some may need to hire social-media help.

Either way, business owners should first set goals, he says. For instance, an owner might want to increase store traffic by 20% by offering coupons via Facebook or another social-media site. Or a business-to-business company could plan to reconnect with 10 former clients and re-establish solid relationships in the next three months.

The goals should be clear-cut, but as many business owners have learned, the initial strategies might have to change.
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Consistency counts

While marketing experts advocate joining the social-media conversation, most say that doing it poorly — such as combining personal and professional updates or not posting information consistently — is worse than not doing it at all.

“Consumers won’t stick around, and you won’t get much traction,” says Morgan.

There are some basic social media tenets to keep in mind, says Sabina Ptacin, co-founder of ‘Preneur, which provides tools and resources for small businesses.

She first suggests that business owners “baby step it out,” to see what feels comfortable to them and is do-able. Those who can’t contribute on a daily basis might want to hold off on creating a public profile.

“You can’t post once a week and think it’s going to make an impact,” she says. “You need to constantly be contributing, definitely every day.”
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She counsels social-media users to think of it as circulating during a cocktail party.

“I always tell people to pretend that they’re at a party and (act) how they would behave,” she says. “No one wants to talk to the person who is always talking about themselves. … They want you to ask them questions and engage in conversations.”
[Reference Here]

A business should also understand that the communicative strata of social media is as varied as there are concepts and interests held by humans themselves. Most are aware of social platforms as Facebook, Twitter, YouTube, and the like but many could gain from understanding other social communications platforms such as SodaHead, Pinterest, Google+, Stumble, as well as other syndicated message and image sharing environments.

A business must decide what niche(s) it speaks to, and can participate in upon which they can contribute so as to receive the benefits of engagement. A well placed pebble thrown into a pond sets up a communications wave that can reap incredible benefits ... social media environments are just well placed ponds for well placed communications pebbles.


** Article first published as New Media Communications Strategies For Small Business Awareness & Growth on Technorati **

New Media Pocket Tool Rated Best Under $200

Kodak Zi6 pocket video camera - Lots of people love the Flip video camera for its smallness and ease-of-use but Kodak looks like they may one-up the Flip with the Zi6. The real attraction of the slightly more expensive Zi6 is that it shoots in 16x9 HD at 720p. Image Credit: Kodak

New Media Pocket Tool Rated Best Under $200

If video posting used to tell a story is the way one likes to do New Media communications, then this review about the Kodak Zi6 from Switched.com may be of interest to you.

Switched.com staffers provided their findings on a handful of camcorders that you can take home for less than 200 bucks. Each reviewer provided a brief introduction about the camera, what they liked and didn't like as well as a final verdict on the product. One of the six cameras in their test drive was Kodak's cool Zi6 Pocket Video Camera.So what was Switched.com's final verdict on the Zi6?

"After testing out the camcorder for a couple weeks, we recommend it as an excellent alternative to the much-hyped Flip, especially if you're looking for HD capability. Actually, size aside, it's quite simply the best of the bunch."

Become an instant celebrity or paparazzo! This sleek pocketable design is built for easy video—there is no lens cap, no dials to turn, or settings to set. Just turn it on and hit record to capture the action, adventure, and all the juicy details in stunning HD! Make your cinematic debut on any HDTV. Or just pop the USB in the nearest PC and you’re ready to share the fun on YouTube™. Image Credit: Kodak

This excerpted and edited from Switched.com -

Best Camcorders Under $200
by Thomas Houston, posted Sep 8th 2008 at 6:02AM

Kodak Zi6What It is:
Kodak's entry into the super affordable USB camcorder market, the Zi6, comes with the ability to record high definition (HD) video (720p at 60 frames per second). As is standard for this new genre of camcorders, the controls and features are stripped down to the bare minimum, and it's incredibly easy to use, with just three controls. As for getting the footage onto your computer, you have two options. As on a digital camera, you could pop out the SD memory card and throw it into your computer's memory card slot or a card reader. Or, you can click the USB button on the front of the camcorder and a USB-equipped arm will pop out of the side of the case, which you can hook up directly to your computer's USB port.
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What we like:
You're probably wondering how the HD footage in a sub-$200 camcorder looks. Well, although the video may not look as stunning as what you'll get out of a more expensive camcorder, it looks better than the output of the rest of its pocket-sized brethren. In our tests, the color range was well-rounded and bright, the color balance was accurate, and even filming high-speed action didn't result in too much noise.The Zi6 comes with a SDHC (a faster, larger version of the standard SD cards) drive that supports cards up to 32-gigabyte (GB) cards (compared to the 2-gigabyte capacity of most of these budget camcorders). We like the option for swappable memory -- it means we can pop in a new card whenever we've filled up the current one.
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The camcorder uses two AA batteries, so you won't have to worry about lugging around a battery charger (note: it also comes with rechargeable Ni-MH AA batteries, if that's your thing).

3 mega-pixel still image from the Kodak Zi6 - Pictured is Monarch, a former show dog who reigns at Harmony Ridge Lodge, just north of Nevada City. Image Credit: James A. Martin

What we don't like:
The Zi6 comes with a disappointing 120MB of onboard memory, which is even worse when you consider the Zi6 doesn't come with an extra SDHC memory card. Fortunately, SD cards have dropped in price significantly over the past few years, but figure dropping down an extra $20-$30 for a 4-gigabyte SDHC card, and much more for anything approaching 32 gigabytes. It's hard to argue about size when camcorders are smaller than the size of your hand, but for something that is supposed to be pocket-sized, the Zi6 -- which is as big as an average digital point-and-shoot -- feels just a bit large.

Final verdict:
Size is a minor complaint, though, and we're impressed with the image quality, large and crisp 2.4-inch screen and easy-to-use interface. After testing out the camcorder for a couple weeks, we recommend it as an excellent alternative to the much-hyped Flip, especially if you're looking for HD capability. Actually, size aside, it's quite simply the best of the bunch. The Zi6 will run you around $180 and is in stores now
Reference Here>>

Traffic Jams On The Information Superhighway Explained

The Harbor Freeway Interchange is the largest and tallest freeway interchange in Southern California. This massive 5-stack interchange connects the Century Freeway (I-105) with the Harbor Freeway (I-110). Nestled between its soaring ramps is a 3-level train and bus depot. Image Credit: g. s. george (2007)

Traffic Jams On The Information Superhighway Explained

In an article published in Britain’s leading financial publication, the Financial Times, the Chief Technology Officer of Nortel Systems does a pretty good job of explaining the current and future landscape of the demands consumers are placing on today’s internet.

The demand and applications requiring more data to be transferred in shorter periods of time combined with the availability and expansion of mobility devices, are having their effect on the efficiency and confidence in the structure of the whole of this New Media world.

If consumer and business applications are to be successful in the future, changes will need to take place in order to have a system that will deliver the desired communication requirements demanded by all who participate.

Using MobileFrame's Smart Architecture, novice computer users can build and deploy sophisticated mobile applications, and make changes, without the need for professional IT services. When the MobileFrame Monitor autonomously senses network availability, it transmits those processes to selected remote client devices across any wired or wireless TCP/IP connection (WAN, LAN, 802.11, GPRS, device dock). The MobileFrame Client operates on any .NET enabled handheld device, including Pocket PC PDA's, Tablet PC's or Laptops. Image Credit: mobileworxs.co.uk

This excerpted and edited from the Financial Times (UK) –

Satisfying the bandwidth monster in all of us
By John Roese - Published: June 18 2008 03:00 Last updated: June 18 2008 03:00

The internet today is much like a motorway or freeway, with its multiple lanes, on and off-ramps, and its ability to move large volumes of traffic made up of different types of vehicles from point A to B quite effectively most of the time.

More often than not, things run smoothly, but during rush hour, arteries get congested and traffic slows to a crawl, no matter what vehicle you drive.

At the heart of the internet are fat "pipes" - the fibre-optic equivalents of the LA Freeway - which can carry huge amounts of "traffic" in the form of voice, data, video and any combination thereof. The myriad on and off-ramps - connections that telecom service providers have hooked up to it - are not quite so fat or quite so fast.

The "vehicles" traveling over the internet form different-sized traffic streams; roughly speaking, smaller streams carry voice, medium-sized streams carry data such as e-mail with attachments and internet links, and monster streams carry video.

And, as on the LA Freeway, traffic jams and accidents on the internet can and do occur. In the internet world that can mean a delay in packets arriving at their destination - which, for an internet phone call can result in a voice sounding like a Dalek - or packets arriving without all the "passengers", potentially causing the video you are watching or the phone conversation you are having to terminate.

It is these traffic jams and accidents that are causing increasing concern for internet service providers (ISPs), who bear the brunt of the resulting end-user road rage. This is in spite of the fact that it is end users themselves wreaking the havoc as they embrace and demand services and applications that require increasingly large amounts of bandwidth.
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Downloading a DVD on demand takes the equivalent bandwidth of 16m web page downloads, 400,000 e-mails, or nearly 2,000 iTunes songs (the size of web, music and e-mail files varies greatly, but these are realistic averages). And one movie on a dual-layer Blu-ray disk consumes the staggering equivalent of 100m web page downloads, 2.5m e-mails, and more than 12,000 iTunes songs. Suddenly, the images of consumers as bandwidth-hungry monsters and the LA Freeway as a car park spring to mind.
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The new services are gobbling up huge amounts of bandwidth, to the point where we have virtually eliminated the "bandwidth glut" of unused capacity that was built up during the late 1990s dotcom boom. We are, in fact, speeding towards a "bandwidth crisis".
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Anything that would benefit from being connected is being connected. This is not just mobile phones and PDAs, but home appliances, cars, clothing, industrial machinery and billions of small sensors that can be used for everything from monitoring patients' vital signs for remote diagnostics and emergency alerting, to environmental conditions and countless other items.

So, what can we do?

First, we need to expand the freeway but without the year-long roadworks that cause endless frustration.
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This is something Nortel is working on. We are making it so that each road (that is - a single-strand of optical fibre) can support up to 80 lanes (called wavelengths in the telecom world). The result is that one road can move eight terabytes (thousand billion bytes) of information per second compared to less than one terabyte today. (To provide some context, the entire UK National Archive contains approximately 60 terabytes of data.)

Most importantly, this expansion can be achieved by upgrading existing fibre networks - without the delay, cost and inconvenience of new fibre roll-outs. As well as making the internet motorway bigger, it needs to be made more efficient, for example by replacing the "traffic lights" of legacy internet systems with "roundabouts" that keep traffic flowing, and by making the on-ramps much bigger.

Is there a way to sate the ravenous appetite of the bandwidth monster in us all?

No, not really. We have an insatiable - and natural - need to communicate with each other in as rich a way as possible and we will take advantage of every type of media in order to do so. That will never change.

But by applying breakthrough technology and by looking intelligently at the evolution of the internet, there is a way to ensure we never go hungry.
Reference Here>>

Blogworld & New Media Expo -- “Woodstock For Geeks”

"Turn out the lights ... the party's over" - BlogWorld & New Media Expo 2007 show banner at night after the show. Image Credit: Edmund Jenks (Symblogogy)

Blogworld & New Media Expo -- “Woodstock For Geeks”

Attending a tradeshow usually becomes an exercise in real work. One attends conference modules headed up by well oiled presentations that are tightly scripted and thinly veiled attempts at a one hour advertisement of the product or service the presenter is tied to. Exhibits on the showfloor, generally, are laid out with the fortune 500 companies and/or industry leaders of the exposition's primary focus at the front of the hall, followed by dozens of “me too” offerings scattered throughout the hall. One has to turn over a lot of rocks in order to find a gem to write about or to find a new, unique approach that amazes.

Blogworld & New Media Expo was a tradeshow of a surprising and different stripe. First, this debut of a conference and exposition presented strong, established, and well defined names that operate successful media and world wide web communications platforms. Blogword then included newer technology players into the mix, and attracted an audience of over 1,500 focused and information-starved (this does not mean uninformed) weblog participants looking to become better at the craft they forge. The wealth of discovery and collaboration of this unique event was impressive.

Educational and reference resources were in abundance at the BlogWorld Bookstore. Image Credit: Edmund Jenks (Symblogogy)

In the conferences, the offering of expert-presented topics was almost too much too absorb. Topics were broken down into focus tracks which helped but many of the topics overlapped, so it was impossible to get to all of the information available – kind of like one large supermarket of information. One small suggestion for future consideration --- have longer trade show visitation periods planned into the conference schedule and possibly offer the most heavily-attended sessions at more than one timeslot to allow access to more exhibitors and session topics.

Andy Beal presenting on "Integrating New Media into your Marketing Mix". Image Credit: Edmund Jenks (Symblogogy)

Track titles included Beginners, Advanced, Podcasting & New Media, Entrepreneur, Monetization, Executive, Sports Blogging, Milblogging, Political, and Special Interest Sessions. Each track offered four sessions on different topics per day and, to be honest, this was a little overwhelming. For example, if one were a writer on politics and wanted to learn how to subsidize his effort, he would have trouble choosing between sessions held at the same time titled “Smart Ways To Monetize Your Blog” and “The Power Of The Political Blogosphere.” Needless to say, many choices and so little time. Perhaps that's what made it such a great event.

Hugh Hewitt broadcasting his radio talkshow live from the tradeshow floor. Image Credit: Edmund Jenks (Symblogogy)

On the exhibit floor, many new and innovative software, advertising, and web community companies populated the hall, all with a great story to tell. Due to the rapid interest and growth of the social media side of the internet (Technorati currently tracks 110 million weblogs), some company efforts were showing for the first time.

TALKSHOE tradeshow booth demonstration. Anyone can easily create, join, or listen to live interaction audioblogs, podcasts, discussions, and conversations (called Talkcasts). Image Credit: Edmund Jenks (Symblogogy)

Yahoo, AOL, Pajamas Media, The Truth Laid Bear, Technorati, Microsoft, Townhall.com, Blogger & Podcaster Magazine, SharedBook, ibnma – International Blogging & New Media Association, lingospot, podango, sphere, DOC’S Sports Service, Blog Talk Radio, PRWeb, and GodBlogCon were just a few of the exhibitors with strong solutions wanting to grow with this whole communications concept that has come to be known as BLOGGING.

With all the time spent absorbing information and solutions at the show one would think there would be little time to connect and network on a more human level – WRONG! On opening night, a pajama party sponsored by several industry leaders (Pajamas Media, Zune, Technorati come to mind) billed as the “World’s Largest Pajama Party” was held at “The Joint” inside the Hard Rock Hotel. Several people took the pajama challenge seriously and the crowd attitude was running high from physical community discovery. Both DJ-performed and Live Music played throughout the evening with an interruption for the 2007 Weblog Awards. Food, Fun, and Conversation were in plentiful supply as the night wound on with few people feeling pressed to end this time spent with like-minded people too early.

Weblog 2007 Video Category winner, Mary Katharine Ham. Image Credit: Edmund Jenks (Symblogogy)

Yes, this first ever Blogworld & New Media Expo was a surprising success and it all goes off again next year in September 2008 right here in LA’s favorite suburb … Las Vegas.

Come one and come all to the second edition of a "Woodstock for Geeks” … all the like-minded people, music, no mud!

Congratulations to all the 2007 Weblog Awardees!

















blogworld expo

VIVA, Las Vegas! – It’s A Whole New (blog) World!

Image Credit: infohostels.com

VIVA, Las Vegas! – It’s A Whole New (blog) World!

From LA, it’s just a short four hour drive across the desert with the “FM 98&99 - The Highway Stations" filling in on the background while we, at Symblogogy press across the winding road to Las Vegas. Starting Wednesday, and continuing through to Friday, a “First Ever” tradeshow catering to individuals and businesses that tie at least some of their efforts to the process of communication and commerce through the computer and the internet.

Featured exhibiting enterprises include weblog advertising agencies, news source aggregators, web-metrics analysis companies, digital to analog (and back) publishers, broadcasting/podcasting audio and video enterprises, search engine and front page information tools businesses, virus security protection companies, investment opportunity enterprises, special interest blog communities, communications associations, application software developers, employment agencies, transportation companies, and website development entrepreneurs.

Beginning Wednesday, a one day conference entitled Executive & Entrepreneur Conference – followed Thursday and Friday by blogworld & New Media EXPO will highlight all that the this brave new digital communications world has to offer.

The Executive & Entrepreneur Conference will host sessions that will explore subjects from “The Importance of Blogging & New Media In Your Organization/Strategic Marketing” to Search Engine Optimization: Best Practices, and includes “Going Global with New Media”.

blogworld& New Media EXPO conference continue with two more days of sessions on “Citizen Journalism & Mainstream Media” to “Smart Ways To Monetize Your Blog”, and includes “The Cult of Blogging” featuring radio talk show host, Hugh Hewitt and Blog Entrepreneur, Arianna Huffington.

On the exposition floor, recognizabe WWW. names such as YAHOO!, Microsoft, AOL, Pajamas Media, CAMPAIGNS & ELECTIONS, CLIQ, GodblogCon 2007, ibnma (International Blogging & New Media Association), Kithbridge, podango, PRWeb, SharedBook, SOUTHWEST Airlines, sphere, Technorati, and Townhall to mention a few will all be trying to capture the attention of and create a greater sense of community with - The Blogger.

Surrounding activities include a private pre-release movie premiere of Grace Hill Media’s “Kite Runner” with a question and answer session with the star of the movie moderated by respected movie critic and radio talk show host, Michael Medved.

This from Grace Hill Media -

Image Credit: ecj via Grace Hill Media

And a major sponsor pajama party at “The Joint” at the Hard Rock Hotel!

This from Pajamas Media -

What Happens at Blog World Stays at Blog World
Posted At Pajamas Media 11-07-2007

On Thursday and Friday, bloggers and blog readers will assemble at the Las Vegas Convention Center for the first annual Blog World Expo. In addition to the non-stop panels, a “Pajama Party” will be held Thursday night at the Hard Rock Hotel. Among the Pajamahadeen on hand: Glenn Reynolds, Roger L. Simon, Rick Moran, Stephen Green, Ed Driscoll and Aaron Hanscom.

Read more about the festivities, prizes, and (yes) showgirls…

TRUEVIEW EVENTS - Murder Mystery days, Murder Mystery dinners, Murder Mystery teambuilding events. Film Making days, Advert making days, Treasure Hunts, and many more teambuilding activities. Image Credit: Trueview Events in association with Pajamas Media

It’s Vegas, after all, and when in Rome…

Showgirls wearing Pajamas Media sashes. At the Pajamas Media booth, comic Evan Sayet will be holding forth as the “White House Press Secretary” twice a day. Visitors to the booth get a free Pajamas Media sleep mask. And those who are bold enough to hold their own Press Conference have a chance to win an iPod!
Reference Here>>

The point of all of this is to allow the people who participate in this relatively new pursuit of weblog-ing and associated world wide web activity to come together as a community and share in this like minded effort to mix/mingle and communicate. It's kind'a like a "Woodstock for Wordsmiths" ...

blogworld expo

SharedBook Offers Recipes For Tactile Communication

“Create-A-Cookbook” hardcover examples from Allrecipes.com using SharedBook’ reverse publishing platform. SharedBook Inc. is a technology company that specializes in integrating and publishing data from various sources into a structured book product that can sit as a flipbook on the Internet or be professionally printed. Image Credit: Compilation Of Images From SharedBook Inc. - ecj

SharedBook Offers Recipes For Tactile Communication

At Symblogogy, we are always on the lookout for tools that automate our lives, both personally and professionally.

New Media participants have always had a problem in trying to translate captured digital data to the tactile world. How does one create something that is truly tangible in a digital, bits and bytes universe?

Business and social enterprises, like Resorts, Funeral Homes, Alumni Associations, Weblogs, and etc., that cater to Audience-Of-One strategies for the capture and presentation of this digital information now have an ally in the ability to preserve and deliver published evidence of one's digital experience.

Two-page screenshot of a display showing an actual blog post from MAXINE for October 30, 2007 (click image for full size)- Content owners on Google's Blogger platform and their readers can now use the Blog2Print widget to turn posts into a printed book with a single click. Additional compatibility with other platforms and edit/format capabilities will become available throughout this next year. Image Credit: SharedBook inc. - ecj

Blog2Print allows any weblog activity to be turned into a book to be shared with others for any purpose. These books can be published in either hardcover or soft-cover and in any quantity desired. The purpose is the purpose one chooses.

For example, let’s say that one is a creative, New Media-savvy Real Estate Agent and the Agent augments the sales activity for each property with a weblog highlighting unique characteristics of the property that is being marketed. In addition to being able to direct prospective buyers to information specifically about the property, the Agent can have the weblog converted to a hardcover book for use as a reference at the house when showing potential buyers. Once the property enters into escrow, the Agent can hand the new owner a book that they can refer to while waiting for escrow to close.

On a purely personal level, first time parents are turning to the web to help them cope with the demands of disseminating information on the new Charge. Digital is nice, in that one can instantly grab a photo, and post a story, whereby the whole family can share in the developments of the growth experiences of the baby.

So, how does the Baby Boomer generation grandparent share the excitement of the new addition to others in their life’s circle? Carry around 8.5”X11” sheets of paper with inkjet streaks caused because it might have been raining the last time the photos were pulled out to show others?

Blog2Print widget - once Blog2Print has been added to your blog (link on widget), you'll make money each time a book of your blog is purchased! You'll receive 20% of the sales of the books sold from your blog. Caption & Image Credit: SharedBook Inc.

Solution - just press the SharedBook Blog2Print widget placed at the Charge’s weblog to create and order a hard or soft cover bound publication of what had been posted that month. No more worries on what to do and how to go about the difficult task of moving back to the tactile “analog” world from our shared digital experience.

Just in time for this holiday season … and beyond, SharedBook and Allrecipes.com join forces to cook up and deliver digital documentation of recipes back to a useful, tactile and shared medium – The Book.

SharedBook Logo – Image Credit: SharedBook Inc.

This excerpted from a press release issued by SharedBook Inc. –

SHAREDBOOK AND ALLRECIPES.COM PARTNER TO OFFER SELF-PUBLISHED COOKBOOKS FROM ONLINE CONTENT

Just in Time for the Holidays: Home Cooks Can Now Automatically Publish Collections of their Favorite Recipes in Professionally-Printed Cookbooks

NEW YORK – November 5, 2007 – SharedBook Inc., the Reverse Publishing Platform provider, and Allrecipes.com, the world’s largest online community food site, today introduced Create-A-Cookbook – a Web application allowing home cooks to self-publish professionally-printed hard- or softcover cookbooks from their favorite online and personal recipes. Beginning today, Allrecipes.com members can choose from more than 40,000 recipes to include in their personalized cookbooks, and then add their own recipes, notes, stories, and photographs.
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Create-A-Cookbook is an easy, one-click way to compile recipes in a book format that can be used and moved anywhere for easy access. With Create-A-Cookbook, users can also preserve treasured family recipes in the self-published on-demand cookbook, as well as share their favorite recipes with family and friends. Themed cookbooks can also be created for events such as Thanksgiving and Christmas, and for single subjects like soups or Italian food.

“For many of us, recipes and special foods are closely connected with cherished family memories, especially during the holiday season,” said Lisa Sharples, President, Allrecipes.com. “Create-A-Cookbook is a unique way for our members to preserve their favorite recipes along with the stories and photographs that make them special.”

Now, with just a few clicks using SharedBook’s Reverse Publishing Platform, Allrecipes.com members can automatically flow recipes and photographs from their online Recipe Boxes into a structured cookbook that can be published in hard or softcover format. They can then choose to preview and purchase the cookbook immediately or to personalize it further. Members can edit the content, upload additional information and photographs for the covers and the inside pages, and order as many or as few cookbooks as they want.

Allrecipes.com members can also invite family and friends into their personal cookbook publishing space to contribute their comments and photos.
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For anyone hesitant to share closely-guarded recipes online, the personal cookbook publishing space provides a secure environment where home cooks can display their recipes only to those they invite.
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For more information, please go to www.allrecipes.com.

About SharedBook

SharedBook Inc. is a technology company that specializes in integrating and publishing data from various sources into a structured book product that can sit as a flipbook on the Internet or be professionally printed. The company’s collaborative on-demand Reverse Publishing Platform allows users to extract data and content from multiple sources, manipulate it, and then distribute their unique creation in digital or hard copy format. SharedBook partners include AYSO® Soccer, Boston Symphony Orchestra, The Canyons Resort, CarePages, Inc. (a division of Revolution Health Group), Cruise West Cruise Lines, Exposures, 4-H, JumpTV Sports, Legacy.com, Little League International®, Regent Seven Seas Cruises, Sportography, Inc., Steamboat Ski Resort, 30 Minute Photos Etc., USA Football, YAVarsity.com, and Yosemite. For more information, please go to www.sharedbook.com or http://blog.sharedbook.com.

About Allrecipes.com

Allrecipes.com, the world’s largest independent food site, is an online cooking community where home cooks from around the world share, rate and download recipes and meal ideas. With more than 5.5 million unique visitors a month and a membership base more than a million strong, Allrecipes.com is the world’s largest test kitchen, offering a nightly glimpse into the kitchens and habits of home cooks everywhere, and providing an indispensable resource for anyone seeking trusted recipes, everyday and holiday meal ideas, practical cooking tips and food advice. The site features more than 40,000 of America’s best-loved recipes. For additional information regarding Allrecipes.com, please visit www.allrecipes.com.
Reference Here>>


Drop by and see SharedBook and its publishing solutions for the digital age in Las Vegas at the BlogWorld & New Media EXPO - Booth #201 at the Las Vegas Convention Center - November 8-9, 2007.