Symbology is a term used in automatic identification (barcodes, biometrics, RFID, and etc.) to describe a process nature of communication and recognition. This process nature of DIGITAL communication and recognition is also used in every day life and aids in the immediacy of communicative understanding. Symblogogy attempts to share stories of this DIGITAL communicative understanding, found on all levels (including AI tool modified), that may enhance communications in everyday life.
Monday, September 03, 2012
Power To The Online People
Power To The Online People
Where were you when news of the tsunami hit Japan in 2011?
How about when Michael Jackson died?
Probably online, according to many experts who claim that social media has become the main media source for hundreds of millions of people. Not just in the U.S., either; Facebook alone has more than 900 million users spread across the globe as of 2012.
Other social media giants like Twitter have facilitated revolution against unjust leaders and warned people of impending natural disaster. In fact, so many people regularly interact online that if the Internet were a nation, it would exceed the Americas, Europe and the Middle East combined in population.
No wonder more than 13 million members of the online community used Reddit and other media platforms to protest SOPA, a proposed Internet censorship bill. Keep this graphic in mind next time you log on, because knowledge is power — and a little knowledge goes a long way in the Internet Age.
Power to all the people who communicate and become informed ... ONLINE!
[ht: graphic created by - Open-site.org]
Wednesday, August 08, 2012
Can A Race Car Simulator Give One A Real Race Car Experience?
Elliott did not mention this, but he won the 2012 Race #1 Playboy MX-5 Cup at Mazda Raceway Laguna Seca held May. 11, 2012 after qualifying in P2. Elliott’s fastest lap time during the 27 lap race at MRLS was recorded as 1:42.324.
From July 15th through the 31st media members from all over the map made their way out to SEAT TIME in Santa Monica, California to test their formidable driving skills against each other … all sim-driving the same exact, identical Spec Mazdas on the rolling hills and steep drops of Mazda Raceway in Laguna Seca, all the while in the comfort of a club-like salon setting at the very aptly-named e-motorsports establishment.
For the moment the (simulated) tire smoke has cleared and the fantastically realistic CXC racing simulators are getting a well-deserved cooling off period before they are fired up again at 2PM on Saturday afternoon August 4 for the first ever SEAT TIME MEDIA CHALLENGE RACE.
The event will be a flat-out, 30-minute timed race that pits the four fastest qualifiers directly against each other on the justifiably famous race track for all the marbles.And here they are: Top qualifier: Jason Isley, from Sports Car/Racer Magazine who turned in a quick lap of 1:44.862. In a close second: Kurt Niebhur from Edmunds.com with a 1:45.330. Third and not far behind (hey it’s a long race): Preston Lerner from Automobile Magazine who’s best lap was 1:46.349. And … starting from the coveted “south pole” position: Edmunds.com’s own Mark Takahashi whose 1:48.837 got him in the big show.
Kurt Niebuhr from Edmunds.com went into the lead directly from his outside front row starting spot and handily lead all 30 minutes of the inaugural SEAT TIME Media Challenge yesterday afternoon at the unique Santa Monica sim-racing establishment. Winner Niebuhr had decided to run a conservative race “… No spins, clean driving,” he said in post-race interviews. His win was a popular one and his name will forever be enshrined as the first of what is sure to become a long-standing annual event.
Sim-driving identical Spec Mazda Miatas, the four fastest media types on the west coast ran a head-to-head final event at SEAT TIME in each piloting their own individual super high-tech CXC Motion-Pro II racing simulator.
Preston Lerner from Automobile Magazine was second in the race. Lerner was new to sim-racing but has been a successful club sports car racer for many years now. He was there to have fun but he got down to being very serious about lines and lap times when the green flag dropped. Lerner ran hard but just could not quite catch the almost flawless Niebuhr.
Another Edmunds.com staffer, Mark Takahashi, was running well up when the track just somehow sort of tightened up on him causing him to loop his Mazda at the top of the course; he finished third.
Chris Considine, CXC’s major-domo and the chief designer/brains behind the company’s phenomenal products and matching success, was on hand to cheer the media-types on. Considine was taking a break from overseeing CXC’s weekend move from their now-outgrown design and manufacturing facilities in Marina del Rey, California to spacious new headquarters on Imperial Highway right at LAX.
“This is exactly what we envisioned from the start at CXC,” Considine told us. “We designed and build our machines for the realistic possible racing experience you can have short of driving the real thing. It never gets old for me to see a group like this getting so very serious about competition … It’s always cool to be a part of.”
Fastest qualifier, and a prohibitive favorite going in based on his prior racing exploits, SportsCar/Racer Magazine’s Jason Isley had an uncharacteristically bad day on the raceway, looping his little Miata a couple of times and finally retiring in the pits a few laps before the end of the 30 minutes championship runoff.
The highly-experienced racer Isley had words for it: “This is much harder than the real thing,” he quipped good naturedly as he accepted his 4th place trophy and parting gifts from MazdaSpeed’s peripatetic PR-pro Dean Case.
“Mazda’s participation in this first event was of enormous benefit,” said Chas Lawrence. “They are very serious about young drivers and bringing them along not only as competitors, but as representatives of their company. Their participation here at SEAT TIME puts us in some very good company.”
At the end of the 30 minute race, and even though they were all competing in a very comfortably air-conditioned salon atmosphere, all four drivers were soaked in sweat. “That’s a diving simulator AND an exercise machine, Takahashi quipped as he chugged a cold bottle of water.
Young Mazda pro driving champ Elliott Skeer drove up from his home in Vista, California to be on hand to coach any of the contestants who needed a bit of help. Two weeks earlier, Skeer had stopped by SEAT TIME and set the “official” bogey time (1.42.904). Note: his time was not eclipsed (at least at this event) by this group of hard chargers. After the race the 17-year old put on an impromptu driving clinic for the media and fans effortlessly running near-record time laps at Mazda Raceway at the “keyboard” of the CXC machine.
Everyone in attendance agreed that the event needs to be an annual happening and SEAT TIME founder/operator Lawrence agreed. “We really want to thank all the members of the media who took part in this new event … I know that all of them had a great time, and they’re all invited back for Media Challenge II!”
Saturday, February 25, 2012
The Automating QR (Quick Response) Code, Smart Phones, And You

Loyal customers, who are less likely to shop online, can be enticed by QR codes to come into the store after they have scanned a code and experienced rich videos, images, or in-store contests. Recently luxury retailer Ralph Lauren matched up with Red Fish Media to design a custom QR code placed in windows at various Ralph Lauren locations. Once scanned, the customer was enticed to enter the store for a chance to win tickets to the 2012 men’s US Open finals and a $3,000 Ralph Lauren wardrobe. Image Credit: Ralph Lauren
The Automating QR (Quick Response) Code, Smart Phones, And You
A cellphone with a camera isn’t a communications device with a way to capture pictures and share them with friends … rather, it’s a web enabled handheld data scanner with a display which automates the way to reach out, get information, be involved socially, and get things done.
In order to have one's phone behave more like a tool than a personalized toy, all one has to do is download a simple program into the cellphone and presto – the camera takes a picture (scans) of a symbol printed on a billboard, flyer, magazine, or TV/Computer display screen then decodes it and has the phone access a “(dot) mobi” webpage on the internet through a series of pre-scripted commands. Quick, Simple, and Easy.
So why hasn’t this form of consumer automation taken off in the larger way it has in Japan and other countries? Hard to say, but get ready because the symbology revolution will be vying for your attention at a cellphone, real estate operation, bus stop, television screen, website, or specialty retail store around the corner from where you live, right now ... it's that weird square with squares in it.
There may be many codes (symbologies) offered by program automation developers, each with their own strengths and benefits, however, if your phone has limited memory space in which to store the software necessary to decode the symbology, then the one code program the cellphone should contain is the QR Code … the best code ever.
Image Credit: Ralph LaurenThis excerpted and edited from Multichannel Merchant Magazine -
R U Ready 4 QR Codes?
By Tim Parry, Multichannel Merchant
CONSIDERING MOBILE MARKETING? Then you should probably start thinking about quick response (QR) codes. These two-dimensional barcodes can provide a vital link between print or broadcast media and mobile commerce.
----
WHAT ARE THEY? QR codes store information — namely mobile Website URLs — that can be read by devices with cameras, like cell phones. A user with a Web-enabled camera phone equipped with the QR reader software can scan the image of the QR code; decoding software reads the information and prompts the phone's browser to go to a programmed URL.
WHAT'S THE BENEFIT TO YOU? Let's say you have a QR code printed on an advertisement or catalog. A customer could scan it with his cell phone to be directed to your mobile site — and hopefully start buying immediately.
IS ANYBODY USING THEM? Upscale apparel brand Ralph Lauren, for instance, burst onto the mobile commerce scene in August using the technology. The merchant put QR codes on print advertisements, store windows and mailers so that with one wave of a Web-enabled camera phone — with QR reader software — the user is whisked away to a landing page at m.ralphlauren.com.
The mobile site was initially launched back in 2008 with a showcase of its limited edition U.S. Open Collection and other Ralph Lauren classics such as polo shirts, oxfords and chinos. Mobile users could also check out a Ralph Lauren style guide, watch tennis videos, and read articles about the U.S. Open in real time.
“We see mobile as a key channel for marketing, advertising and commerce for all of our brands and retail concepts,” says Miki Berardelli, Ralph Lauren's vice president, global customer strategy and retail marketing. “QR codes are part of the strategy and they serve as a conduit, providing an easy way for people to access the mobile Web.”
Users can download the QR reader application for free from Ralph Lauren; the technology is also available from numerous other sources online.
David Harper, founder/CEO of Website development firm Engagelogic and mobile content management and social networking software company Winksite, hopes the Ralph Lauren launch will encourage others to incorporate QR codes in their mobile commerce campaigns. But the early adaptors like Ralph Lauren may need to do more to educate people about the technology.
----
Why aren't more using QR codes? Creating a basic QR code is easy enough: Multichannel Merchant generated the code that appears on this issue's cover in a matter on minutes on Winksite.com. (Test it with your cell phone camera.)
Dave Sikora, CEO of m-commerce provider Digby, blames a lack of consumer awareness of the technology, and the inability of phones to accurately read the codes.
----
But Harper contends that adding a QR code reader application to a phone is no harder than downloading software to your personal computer. You can do a search for “QR code reader” on your mobile browser and find a site you want to download it from. Once installed, the reader application will show up in the applications folder, and its icon will appear on the screen.
And the QR reader does not have to point perfectly perpendicular for the QR code to be correctly translated by the mobile device, he adds. Even a wave over the code can bring the user to the correct mobile site.
----
Big in Japan
QR codes can be seen everywhere in Japan — no surprise, since Japanese firm Denso-Wave created the technology in 1994. Cell phone users in Japan can click a QR code printed on a poster at a movie theater and view its trailer.
It helps that QR code readers come as a standard feature on many smart cell phones.
----
“When a customer scans the barcode with their phone, it launches a mobile-ready product detail and ordering page,” says Nina Matthews, marketing coordinator for CBC America. “This enables the customer to grab the page for follow-up while on the go or for sharing with others.”
----
Once consumers embrace the technology, Harper envisions some merchants using QR codes on the covers of their catalogs. Eventually, they may generate individual codes to be used for each product offering.
Technology notwithstanding, Digby's Sikora wonders how some merchants would handle the creative elements of incorporating a QR code into their print advertising and catalogs.
[Reference Here]
Image Credit: Ralph LaurenFAQ's from Ralph Lauren -
Frequently Asked Questions (very basic)
What is a mobile site?
A mobile site is simply a normal web site formatted to fit your mobile phone or device.
Is it necessary to download anything to shop the mobile site?
No. Just enter m.RalphLauren.com into your mobile phone browser and voila...
Can any phone access the mobile site?
Any phone equipped with a web browser can access m.RalphLauren.com.
Will it cost me on my phone bill to use the mobile site?
This service is free from Ralph Lauren but charges from your carrier may apply. Be sure and double-check your plan.
Is it secure to shop from my phone?
Yes. Shopping via mobile device is just as safe as shopping from your home computer.
----
What is a QR code?
These are two-dimensional bar codes—just like you’d find at the grocery store—that direct you to a specific website when you scan them with your cell phone.
[Reference Here]
** Article first published as The Automating QR (Quick Response) Code, Smart Phones, And You at Technorati **
Saturday, February 18, 2012
New Media Communications Strategies For Small Business Awareness & Growth
From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and their possible inherent uses for your organization. Caption & Image Credit: Saginaw Valley State University (svsu.edu)New Media Communications Strategies For Small Business Awareness & Growth
Ever since the advent of Microsoft Windows in the mid-nineties, which made the computer as a mode of communication more accessible to most everyone, people have been trying to figure out how to leverage its communicative power to have their business interests grow. In other words ... How can one use New Media communications to make money and have their businesses grow to meet the needs of more potential customers?
The next layer that has developed over these last one and a half decades are programs that help people to connect with additional ease to share interests, ideas, information, and just plain communicate on a broader field more quickly. This layer is called social media, and when used properly, social media can help a growing business boost brand awareness, improve customer relations, garner market research, even bolster sales. As the number of people who use social media rises, many marketing experts believe it’s essential for even the smallest of companies to consider developing a strategy to utilize this resource.
The worst effort a small business can put forth in this arena is to enter the world of New Media communications without a focus or a plan upon which the small business can leverage its limited resources to take advantage of the many social media communications opportunities that exist. As always, a business desires to place in motion a plan that will have a great chance at success, otherwise, why bother ... just run an ad in the local paper which fewer people bother to purchase, let alone read.
Logging on to a computer just takes a few clicks to potentiality connect one with thousands of business contacts and customers ... in addition to setting up networking strategies, business owners can use social media to glean useful insights by reading comments made by customers, industry experts, even competitors.
THE BURGER WAS ONLY THE BEGINNING. Research shows that one cannot live on burgers alone. That's why we offer a wide selection of chicken sandwiches like the grilled or crispy Avocado Chicken Club. Think of it as a Smashburger's equally awesome partner in crime. Image Credit: Smashburger Master LLCThis excerpted and edited from the Tucson Citizen -
Small businesses use social media to grow
by Laura Petrecca on Feb. 16, 2012
Hamburger chain Smashburger has become a smash hit, growing from three Denver locations in 2007 to 150 outposts nationwide. And while its Angus-beef burgers and unique toppings have helped to propel its success, its secret sauce is social-media outreach.
Smashburger offers coupons and trivia contests for its 67,000 Facebook followers, replies to questions and complaints on its Twitter and Facebook profiles, and actively reaches out to bloggers who might write about the new Smashburger restaurants opening in their areas.
“The brand was really built on social media and PR strategies,” says Jeremy Morgan, senior vice president of marketing and consumer insights. “Social media is an opportunity for us to engage with consumers and have a conversation, which is different than paid media, when you’re just shouting through a bullhorn.”
----
“Everybody should take a look at it,” says Dan Galbraith, owner of marketing support company Solutionist and a National Small Business Association board member.
“Whether they chose to jump into social media or not is a question that only they can answer,” he says, but all firms should at least explore how social media could work for them. “There’s a lot of good information floating out there,” he says.
----
A time investment
It takes dedication to achieve social-media success.
“The common misconception about social media is that it’s free,” says Morgan. “Facebook and Twitter accounts are free, but for small business owners in particular, time comes at a premium.”
To keep from feeling overwhelmed, business owners should decide how much time they can dedicate to this burgeoning arena, says Galbraith. Some may need to hire social-media help.
Either way, business owners should first set goals, he says. For instance, an owner might want to increase store traffic by 20% by offering coupons via Facebook or another social-media site. Or a business-to-business company could plan to reconnect with 10 former clients and re-establish solid relationships in the next three months.
The goals should be clear-cut, but as many business owners have learned, the initial strategies might have to change.
----
Consistency counts
While marketing experts advocate joining the social-media conversation, most say that doing it poorly — such as combining personal and professional updates or not posting information consistently — is worse than not doing it at all.
“Consumers won’t stick around, and you won’t get much traction,” says Morgan.
There are some basic social media tenets to keep in mind, says Sabina Ptacin, co-founder of ‘Preneur, which provides tools and resources for small businesses.
She first suggests that business owners “baby step it out,” to see what feels comfortable to them and is do-able. Those who can’t contribute on a daily basis might want to hold off on creating a public profile.
“You can’t post once a week and think it’s going to make an impact,” she says. “You need to constantly be contributing, definitely every day.”
----
She counsels social-media users to think of it as circulating during a cocktail party.
“I always tell people to pretend that they’re at a party and (act) how they would behave,” she says. “No one wants to talk to the person who is always talking about themselves. … They want you to ask them questions and engage in conversations.”
[Reference Here]
A business should also understand that the communicative strata of social media is as varied as there are concepts and interests held by humans themselves. Most are aware of social platforms as Facebook, Twitter, YouTube, and the like but many could gain from understanding other social communications platforms such as SodaHead, Pinterest, Google+, Stumble, as well as other syndicated message and image sharing environments.
A business must decide what niche(s) it speaks to, and can participate in upon which they can contribute so as to receive the benefits of engagement. A well placed pebble thrown into a pond sets up a communications wave that can reap incredible benefits ... social media environments are just well placed ponds for well placed communications pebbles.
** Article first published as New Media Communications Strategies For Small Business Awareness & Growth on Technorati **
Saturday, December 24, 2011
An American President's Christmas Message From America To All
An American President's Christmas Message From America To All
It may amaze one to ponder that only 30 years ago (December 23, 1981), a President of the United States felt it was his leadership duty to speak directly about the reason for the season and assure all, whether they believed in Christianity or not, that our country and its citizens were protected here as one, under "Faith and Freedom" ... regardless of belief or circumstance.
May God bless the memory of Ronald Reagan. A message as poignant and timeless in 1981 as it is here in 2011.
Merry Christmas to all, and to all a good night!
Saturday, November 12, 2011
Ford Uses QR Code To Create Social Interest In New Escape LA Auto Show Reveal
Under wraps and QR Codes, the new 2013 Ford Escape gets an introduction by Ford CMO, Jim Farley at BlogWorld and New Media Expo in Los Angeles. Image Credit: Edmund Jenks (2011)Ford Uses QR Code To Create Social Interest In New Escape LA Auto Show Reveal
On November 4th, during an end of day keynote presentation at BlogWorld and New Media Expo, Jim Farley, Chief Marketing Officer of Ford Motor Company, announced a social media based promotion of the next generation Ford Escape . This promotion will run daily until the Global Debut of the Ford Escape (first previewed as the concept SUV, The Ford Vertrek) at the LA Auto Show during Press Days on November 17, 2011 at the LA Convention Center.
While giving a presentation to a room full of New Media writers, Jim pointed out that the SUV car parked to his stage right had QR Codes that would connect people with an interactive support site. Anyone with a QR Code reading application loaded into their compatible iPhone 3GS, iPhone 4, iPhone 4S, and iPad 2 Wi-Fi + 3G (all require iOS 4.2 or later), would be taken to a site managed
by GoldRun where each day, a new puzzle would reveal a small image of the Escape, or some related feature associated with it. Other challenges would reveal teaser videos which share more information about the Escape.
iPhone user at BlogWorld scans QR Code and launches GoldRun social media promotion for the new 2013 Ford Escape. Image Credit: Edmund Jenks (2011)While Ford will be sharing the teaser videos on the newly minted Ford Escape Facebook fan page for those without iPhones or iPads, those with these devices will get to see the teasers first through the QR Code apps.
For example, the video demonstrating the new handsfree lift gate was first seen by users of the GoldRun app, and then hitting the public two days later.
Anyone who completes the final challenge will not only see a full reveal but will also be entered to win a vacation worth up to $3,000 through Living Social Escapes.
Image Credit: GoldRun (2011)Download the GoldRun app here and like the new Ford Escape Facebook fan page here.
What is really cool about this is how Ford leverages its understanding of communications in a New Media world and has the confidence built through previous social media engagements to use internet and internet-based writers to engage a whole new strata of people who like to do more ... than just read.
Hopefully, we will see you at the LA Auto Show as a guest of The Ford Motor Company.
Friday, November 04, 2011
Peter Shankman Delivers Keynote To Open BlogWorld In L.A.
Peter Shankman Delivers Keynote To Open BlogWorld In L.A.
If you missed the opening day at BlogWorld L.A., Peter Shankman shared critical insights to New Media operatives about the importance of relevance with one's audience.
It make no difference if one is producing a blog, is a small business reaching out to customers on the internet through social media strategies, or just plain marketing products directly on the internet, being relevant to the needs and expectations to the target of one's internet effort is essential.
Peter Shankman gives entertaining Keynote speech to open #bwela. Image Credit: Edmund Jenks (2011)Here is a link to an audio clip of the full keynote presentation (running time, 1 hour) including a lengthy introduction to BlogWorld & New Media Expo in Los Angeles by co-founder Rick Calvert (about 9 minutes) from the standing-room-only keynote hall.
BlogWorld & New Media Expo in Los Angeles (at the L.A. Convention Center) will be running for two more days - November 4 and 5, 2011.
Monday, May 30, 2011
Ricoh's eWriter Combo Solution Automates Knowledge Management
The "eQuill" secure, WiFi enabled, digital clipboard interface [ctrl-click image to launch demo video]. Image Credit: Ricoh eWriter SolutionsRicoh's eWriter Combo Solution Automates Knowledge Management
We scan in thousands of paper pages to memory, index the images so that we can locate them in a relevant search, have special permissions and authorizations captured on paper and wish to have these added to our digital Knowledge Management/Information Technology (KM/IT) process environment. Locating, tracking, utilizing, capturing, and just general Information Technology process could drive the average, yet intelligent person to be completely lost without a process handbook. Being able complete a task could take an incredible amount of time and direct knowledge about the transaction map in order to receive the desired result.
Having a heads up display, just as pilots have in order to know what is going on with the craft they are flying, would be nice to have in order to be able to deal with the demands and transactions that occur in a typical corporate KM/IT environment.
Enter Ricoh and the eWriter Solutions "eQuill" WiFi-enabled control tablet that can be used as a digital clipboard combined with Ricoh's cloud services enterprise software to bring a head's up mentality or focus to the KM/IT processes and workflow one encounters on a daily basis. The eWriter Solutions eQuill eliminates paper as it automates capture, storage, and maintenance of a KM/IT environment from point-of-capture to point-of-audit.
The Ricoh eWriter Solutions system improves business efficiencies by moving paper processes ... online. The tablet control interface delivers all the qualities of paper by bringing all that people like about working with paper ... to the eQuill digital clipboard.
The Ricoh eWriter Solutions system embodies all the advantages of business-class KM/IT by extending secure KM/IT services to the edges of any organization. The eQuill interface automates IT without altering the current workflow used today. Use the tablet interface as one would a clipboard and achieve accurate, lower cost, and higher quality barrier-breaking results over traditional, non-online, paper-based approaches.
The Ricoh eQuill system solution allows one to reduce the paper in a process from a typical workflow from a possible eight (8) steps to just two (2).
TYPICAL Paper-Based Process:
Ricoh eWriter Solutions eQuill digital clipboard system:
Depending on the Knowledge Management/Information Technology environment, the advantages of barrier-breaking results are almost boundless. At Ricoh, the eWriter Solutions eQuill system solution is all about workflow automation and bridging the "paper gaps" that exist in every KM/IT critical communications workflow process.
What do the "paper gaps" (leakage) cost an average business? Well, in most cases the Ricoh eWriter Solutions eQuill paperless approach delivers a Return-On-Investment of around six (6) months. When most business operations consider a good decision is one that can deliver cost advantage benefits within a two (2) year ROI timeframe ... a six month ROI decision becomes a no-brainer.
So, if your Health Care, Document Management, Mobile, Field Service, Product Delivery, On-Site Construction, Factory Floor, and etc. Workforce could use a tool as revolutionary as a pilot's head's up display, like an online, digital clipboard combined with cloud services management [complete with routing simplification, audit intelligence, tamper proof, evidence ready, standards compliant (HIPAA, FIPS Validated, SAS 70 Audited), functionality], then Ricoh's eWriter Solutions eQuill digital clipboard system solution is ready to work for your Knowledge Management/Information Technology, secure paper functions, of your business.
Released in the United States on June 1, 2011 with the rest of the world to follow soon.
Friday, May 13, 2011
Google's Blogger Down For Over 24 Hours!
Blogger Logo - Image Credit: Blogger.comGoogle's Blogger Down For Over 24 Hours!
Blogger ... Google's web log hosting portal, has been down for a full 24 hours at the time of this posting.
This seems like a modern era record for this usually very reliable communications service and personal publishing arm of the giant search powerhouse, Google.
With all of the push Google has been putting in on Chrome, one has to ask - Is Blogger now becoming just an ugly stepchild to the array of focused services that Google has to offer? What - isn't Blogger sexy enough for Google to keep outages down to a minimum?
If this is the case, Google's shine is losing its luster.
This excerpted from Blogger's Status Link:
Blogger Status
Friday, May 13, 2011
Posted by at 06:07 PDT
Posted by at 04:25 PDT
----
UPDATE May 13, 2011 - 9:50am PT:
Blogger back online after nearly 30 hours of non-service.
Tuesday, May 10, 2011
Intel Goes 3-D On Transistor Design Concept
In the three-dimensional tri-gate transistor, there's a lot of gate surface area in contact with the semiconductor material, so there's a lot more of the tiny strip of semiconductor material (pictured as the blue inversion layer) for current to flow through. This makes the difference between the transistor's "on" and "off" states much larger, which means that the transistor can switch between states much faster while still producing a clear string of ons and offs. Image Credit: IntelIntel Goes 3-D On Transistor Design Concept
This month will go down in electronics history as the time marked as the advent of transistor design going three dimensional (3-D).
Intel has been exploring this new 22nm "tri-gate" transistor for over a decade, and the company first announced a significant breakthrough with the design in 2002. A trickle of announcements followed over the years, as the new transistor progressed from being one possible direction among many to its newly crowned status as the official future of Intel's entire product line.
This approach is significant primarily because it improves the core function of a computer to process data via the transistor switch. The transistor's substrate is sort of like a magic wire that can either conduct electricity or not, and the gate is the switch that controls whether the wire will conduct or not.
When a voltage is applied to the metal plate that forms the transistor's gate, a tiny strip of semiconductor material between the source and the drain changes from an insulator into a conductor, thereby turning the switch "on" and allowing current to flow from the source to the drain. When the voltage is removed, current stops flowing ... or, at least, current is supposed to stop flowing when the switch is off. In reality, trace amounts of current will constantly flow between the source and the drain. This so-called "leakage current" wastes precious power and becomes even more of a problem as transistors get smaller and more numerous.
Standard transistor gate design (note: blue layer functions as the switch). Image Credit: IntelIn the three-dimensional tri-gate transistor, there's a lot of gate surface area in contact with the semiconductor material, so there's a lot more of the tiny strip of (magic wire) semiconductor material (pictured as the blue inversion layer) for current to flow through. This makes the difference between the transistor's "on" and "off" states much larger, which means that the transistor can switch between states much faster while still producing a clear string of ons and offs.
Another advantage relates to reducing its power consumption. One could take advantage of this new structure by applying less voltage to the gate. Sure, the blue inversion layer adjacent to the gate would be less conductive, but there's more of it available to carry electrons, so one can still let the same amount of current through when the switch is on.
The middle part that sticks up there is called a "fin." If Intel wants to stretch the gate and inversion layer sizes out even further, its approach lets it add multiple fins under a single gate, for boosts in performance and/or power at the expense of transistor density.
Ultimately, the advantage of stretching the gate out into the third dimension are that one can much more easily either boost the chip's frequency or reduce its power, or some mix of the two.
Graph shows advantages of new 22nm 3-D design over 32nm Standard gate design in transistors. Image Credit: IntelIntel claims that the 22nm tri-gate transistors switch between 18 and 37 percent faster than the 32nm planar type (depending on the voltage level). Or, looked at from the voltage side, the new design can reduce active power by up to 50 percent.
These design advantages deliver very significant jumps in performance and efficiency, and these 3-D transistors will go a long way toward making Intel's "x86 in smartphones at 22nm" dreams come true.
(ht: Ars Technica)
Additional resource reading
- Intel's tri-gate page (intel.com)
- A tri-gate press briefing from 2006 (download.intel.com)
- Another good Intel tri-gate explainer (intel.com)
- Intel press backgrounder on tri-gate. (newsroom.intel.com)
- Intel's announcement (newsroom.intel.com)
- RWT on challenges at 22nm (realworldtech.com)
Friday, February 18, 2011
Anti-Laser - The "Coherent Perfect Absorber" Is Born
In an anti-laser, or coherent perfect absorber, the outgoing laser beams are replaced by incoming ones, and light flows into a light-absorbing material instead of out of a light-amplifying one. Image Credit: Science/AAASAnti-Laser - The "Coherent Perfect Absorber" Is Born
Everyone is familiar with laser light emitting devices such as pointers used in presentations and lectures, lightshows performed at events, openings, and concerts, even with the red-light that hits a barcode on the front of one's morning newspaper and pastry purchase at the corner 7-11 ... but this was not the case 51 years ago.
Now there is a new tool that has been developed through the the use of focused wavelength of light but unlike with the laser, where the focused wavelength is passed through a material that amplifies the light, the anti-laser utilities the opposite concept of passing a focused wavelength of light through material that absorbs the light. The process has been given the name "Coherent Perfect Absorber" giving a new, future meaning to the an-acronym "CPA".
In the anti-laser, incoming light waves are trapped in a cavity where they bounce back and forth until they are eventually absorbed. Their energy is dissipated as heat. Image Credit: Yidong Chong/Yale UniversityWhen the laser was first conceptualized and developed into a working device, no one knew that it would eventually lead to replacing records and needles when one listens to music or film projectors when one watches a home movie transferred from a computer to a laser/DVD disc. The same could be said at the dawn of the anti-laser CPA process, No one knows what this new tool will bring to the tool-box, and what new applications can be developed, to solve the many problems we encounter that make our lives easier and more efficient.
Coherent light is incident on an absorbing material in a resonator formed by two parallel reflective surfaces or mirrors. The interplay of absorption and interference leads to perfect absorption of the incoming radiation and its conversion into other forms of energy1. The schematic of a laser would be entirely analogous, with only the arrows for light and energy reversed: energy pumped in would result in coherent light out. Image Credit: Nature Volume: 467, Pages: 37–39 Date published: (02 September 2010)
Dr. Wenjie Wan, a Phd from Princeton University, is a post-doctoral associate in applied physics at Yale. In photo, Wan works with the optical set up for an anti-laser experiment in the applied physics lab at Yale which involves prisms, mirrors and silicon. An anti-laser (or, in technical terms, "coherent perfect absorber") works in the reverse of a conventional laser. Instead of emitting a beam of light, it absorbs it. Two laser beams with the exact same frequencies are emitted into a silicon wafer. The silicon aligns the light waves so that they become interlocked and oscillate until they are absorbed and transformed into heat. The concept is in it's infancy and may be adapted to new computer technology down the road. Image Credit: STEPHEN DUNN, Hartford Courant (2011)This excerpted and edited from the Hartford Courant -
The Anti-Laser Is Here
Yale researchers butild device that absorbs light
By William Weir - Hartford Courant - Feb. 17, 2011
A. Douglas Stone, a physicist, and his team describe the anti-laser in Friday's issue of Science.
----
The possibility of an anti-laser had been suggested by other scientists, but only in passing, Stone said. And other physicists have stumbled upon the basic premise while working on other projects, he said, but they did not follow through.
"Nobody took it serious, until us," Stone said. "It was literally a footnote."
----
Any dark material can absorb light — a car's black interior on a summer day, for instance — but to absorb near 100 percent of the light of a laser beam requires a bit more precision. The difference in the anti-laser is that instead of using an amplifying material, it uses one that absorbs it — or a "loss medium." After his research team did the math, Stone said, they decided that silicon was the best choice.
The anti-laser is set up to split a single laser beam into two and direct the two beams to head toward each other, meeting at the paper-thin silicon wafer. The light's waves are precisely tuned to interlock with each other and become trapped. They then dissipate into heat.
Perhaps the most novel part of the device is that it allows the operator to tune the light's wavelengths and determine how much of the laser light is absorbed. That allows the device to work as an on-off switch for light.
Stone first proposed the idea last year, in a paper published in the journal Physical Review Letters. But it's one thing to write about it and do the math, and it's another to actually create it. That's where Stone's collaborators came in, a team of applied physicists headed by Hui Cao and Wenjie Wan. The divide between theoretical physics and applied physics is a stark one. As of Wednesday, Stone hadn't yet seen the finished device, built in another building on campus
----
Wan said it took about a year to build the device. Pointing at the mirrors, prism, beam splitter and the silicon wafer that make up the device's basic components, he said the design is fairly simple. But achieving the necessary level of precision was a challenge. Even now, they're fine-tuning it.
----
Now that the anti-laser has been built, what exactly do you do with it? Its best potential use, so far, appears to be in optical switches, used in the next generation of computers, which operate on light as well as electrons. Cao also has suggested that it could be useful in radiology, capturing images of human tissue normally too deep to see.
But as with much of science, the practical applications will be for others to figure out.
Reference Here>>
Tuesday, January 25, 2011
InMap Application Creates A Matrix Of One's Contact World
LinkedIn has launched InMaps, an experimental project that creates a stunning visualization of the connections within your business network. Image Credit: LinkedIn via Mashable (2011)InMap Application Creates A Matrix Of One's Contact World
LinkedIn, the world wide web's strongest portal in the professional life social media cloud has just released an exciting, new visual application that might help one to use the contact network in a deeper, and hopefully, useful way.
Many use these social media portals to just line up their next professional working position (a job), but when one is able to gain information through taking the existing information in one's database and look at it in a different and unique way ... a whole new world opens up. Additional opportunities to connect on targeted and previously unused common connection points is only the beginning for LinkedIn's new InMap visual application.
LinkedIn Launches Tool to Visualize Your Business Network
By Ben Parr - Mashable 1/24/2011
InMaps sifts through all of your connections, detects the relationships between them, and groups them into different network clusters. For example, LinkedIn separated my networks into eight clusers, including my technology/social media contacts, my Mashable network and my network of classmates at Northwestern University. It color-codes and clumps these networks together so you can see the depth of your connections in one interface.
InMaps is an insight into who the major connections, bridges and influencers are in your network. People with bigger dots and their names in larger fonts have more connections (and typically more sway) in specific clusters. Perhaps that’s why my friend Neal Sales-Griffin, the former president of Northwestern’s student body, is so prominent in my professional graph.
InMaps also includes a few options for sharing. It creates a landing page with your LinkedIn InMap (you can check mine out as an example) and provides Twitter, Facebook and LinkedIn share buttons so you can spread your map to the rest of your network.
Reference Here>>
So, launch LinkedIn's InMap and see just who in your professional contact world is a "Big Dot/Larger Font" (BDLF?) kinda' influence in your overall network!
Ahhhhhhh ... social media!
