Tuesday, January 29, 2013

Umbrella Public Relations Stunt Achieves World Record Claim

Umbrella display: Located within the volcanic region of exotic Hainan Island, Mission Hills Resort Hainan marks a magnificent addition to Hainan's tropical island paradise. Boasting an exceptional variety of world-class lifestyle, recreation and wellness facilities, the Resort is poised to be one of China's most sought-after leisure destinations. Caption and Image Credit: Mission Hills Resort Hainan

Umbrella Public Relations Stunt Achieves World Record Claim

Yesterday, at what has been billed as the world’s largest golf facility, Mission Hills Shenzhen, China, people holding umbrellas on the fairway of a picturesque golf link, claimed a world record by creating a “human” displayed QR Code.

Close-up detail. Image Credit: Mission Hills Resort Hainan

The QR Code was formed by nearly 2,000 staff carrying umbrellas and an aerial photograph was taken from a height of 270 feet so that the code could be used in Press Releases.

The purpose of this PR effort is designed to promote sustainable eco-tourism ... and in celebration of Mission Hills' 20th anniversary, the Group is giving away twenty 3 day / 2 night Romantic Premier Spa Suite Getaway packages at Mission Hills Haikou Resort on the tropical island of Hainan.

When users scan the QR Code, they will be directed to a campaign website to answer three simple questions related to sustainable eco-tourism. Those who complete the questions with the correct answers will be entered into the draw for a chance to win one of the Mission Hills Micro Holiday packages valued at US$2,600.
(ht: PR Newswire)

Say Hi to the world, 1,369 people love Taiwan, the arrangement of the world's largest human OR Code, hands in the air to empty footage Say Hi to let the world see Taiwan, to show the enthusiasm of the people of Taiwan. Caption and Image Credit: Wen Shiren Cultural Foundation and the Taiwan Foundation (taiwansayhi.com)


QR display detail - Wen i Taiwan ‧ wonderful movie tidbits Say Hi to the world activities Video posted January 16, 2013. Image Credit: Wen Shiren Cultural Foundation and the Taiwan Foundation (taiwansayhi.com)

This is not the first time people holding umbrellas stand in a predetermined pattern in order to form a QR Code upon which folks with camera/QR enabled smart phones could scan the code created and be directed to a website to qualify or buy something of value or interest. At the beginning of December last year, 1369 people raised black, white and blue umbrellas to form a QR Code directing people to a website that promotes Taiwan culture and tourism - http://www.taiwansayhi.com.
(ht: 2d)

... Symblogogy


** Article first published as Umbrella Public Relations Stunt Achieves World Record Claim on Technorati **

Sunday, December 02, 2012

Nielson Names Toyota As 2012 Green Marketer Of The Year


It’s official. Toyota conducted a poll asking a simple question: what should the plural form of Prius be? After 1.8 million people cast their votes, a clear winner was chosen. So what exactly do you call more than one Prius (choices ranged from Priuses to Prium)? The answer is “Prii”(pronounced Pree-Eye).

Nielsen Awards Toyota As 2012 Automotive Green Marketer Of The Year

According to a recent Nielsen analysis of consumer awareness, TV advertising response, and social media buzz, Toyota Motor Corporation is the greenest auto marketer of 2012.

The automaker brought home the third annual Nielsen Automotive Green Marketer of the Year Award, which was presented this week (November 29, 2012) at the Los Angeles International Auto Show Press Days.

Toyota won by leveraging their effective Prius family ad campaigns as well as their social media events to vault to the top. More than half (53%) of respondents were aware of Toyota’s green marketing initiatives. In addition, Toyota’s campaigns helped cultivate their strong green enthusiast base which drove the most positive online sentiment among the nominees, surpassing the Auto Average by 64%.


Awareness graph. Image Credit: The Nielsen Company
 
The Nielsen Automotive Green Marketer of the Year Award recognizes the automotive manufacturing brand that made the greatest strides in gaining consumer awareness and positively shifting consumer perceptions for the automotive industry’s environmentally friendly marketing initiatives. Other finalists for the award included Ford, Honda, Chevrolet and Nissan.

Methodology

In order to determine the finalists and winner, Nielsen leveraged three research studies to incorporate awareness levels and perceptions across media types. The studies included:
  • A custom survey of nearly 2,600 consumers’ cross-media awareness and perceptions of environmental messages by automotive brand
  • Response data from 6 million viewers of national television advertising collected by Nielsen’s ad effectiveness measurements service, focusing on green automotive ads
  • Measuring social media “buzz” sentiment within green-related discussion threads, based on over 115,000 social media messages
Auto manufacturers that ran any national TV ads with green themes between October 2011 and September 2012 were eligible for consideration.


** Article first published as Nielsen Awards Toyota as 2012 Automotive Green Marketer of the Year on Technorati **

Wednesday, October 31, 2012

General Motors Stockholders Vote To Change CEO Nov. 6, 2012

Mitt Romney at the North American Auto Show in 2008. Image Credit: theweek.com - Bryan Mitchell/Getty Images

General Motors Stockholders Vote To Change CEO Nov. 6, 2012

In an age of government takeovers and crony-capitalism, the citizens of the United States are uniquely connected as partners in business.

Today, a poor earnings/profit report was released just six days before a national election is scheduled to take place - the election for President of the United States.

The poor earnings/profit report was released by General Motors, which was taken through bankruptcy in a process that greatly damaged trust throughout the investor and business community ... a Federal Government takeover.

This action changed the ownership of one of the largest manufacturing enterprises in the world from one based on free enterprise to Government and organized employee Union ownership. General Motors reported a drop in profit of 12% and in most business environments this would be a great cause for concern.

As forced stock holders, every American citizen owns a piece of the company and the de facto CEO of the company is the President of the United States.  

This excerpted and edited from Businessweek -

GM 3Q profit falls 12 pct
By Tom Krisher - AP - October 31, 2012
 

A turnaround in South America and a rosier outlook in Europe helped push General Motors shares up in premarket trading Wednesday, even though the company's third-quarter net profit fell 12 percent.  

GM said it earned $1.5 billion from July through September, down from $1.7 billion a year earlier, as European pretax losses widened and North American profits fell.  

But South America swung to a big profit and GM posted better-than-expected results internationally outside of China.
[Reference Here]

This Associate Press release reprinted in Businessweek, however rosy, hides the fact that if we, as stockholders, are dis-satisfied with the direction of earnings and profit at General Motors, we can change the CEO November 6, 2012.

We can keep a community organizer, lawyer, law school lecturer (not teacher or professor), and current 44th President of the United States, Barack Obama as the CEO of General Motors ...

 ... or we can vote for an incredibly successful businessman and turn-around specialist who was born into the family of CEO of American Motors - George Romney, CEO, 2002 Winter Olympics Organizing Committee - Salt Lake City Olympics, and the 70th Governor of Massachusetts ... Mitt Romney as CEO of General Motors.

The choice seems pretty easy ... what say you?    


** Article first published as General Motors Stockholder's Vote To Change CEO Nov. 6, 2012 on Technorati **  

Monday, September 03, 2012

Power To The Online People

Internet Buzz Words: Micro Blogging, Web 2.0, Technology, Connectivity, Social Networks, facebook, twitter, Marketing, Media. Image Credit: vpkillazz.com

 Power To The Online People

Where were you when news of the tsunami hit Japan in 2011?

 How about when Michael Jackson died?

Probably online, according to many experts who claim that social media has become the main media source for hundreds of millions of people. Not just in the U.S., either; Facebook alone has more than 900 million users spread across the globe as of 2012.

Other social media giants like Twitter have facilitated revolution against unjust leaders and warned people of impending natural disaster. In fact, so many people regularly interact online that if the Internet were a nation, it would exceed the Americas, Europe and the Middle East combined in population.

No wonder more than 13 million members of the online community used Reddit and other media platforms to protest SOPA, a proposed Internet censorship bill. Keep this graphic in mind next time you log on, because knowledge is power — and a little knowledge goes a long way in the Internet Age.

Power to all the people who communicate and become informed ... ONLINE!

Power To The Online People
[ht: graphic created by - Open-site.org]

Wednesday, August 08, 2012

Can A Race Car Simulator Give One A Real Race Car Experience?

Award winning writer Thomas Stahler takes his turn at the wheel while at Seat Time’s Media Challenge. Here Tom negotiates past turn #3 along the short chute to turn #4 at the famed Mazda Raceway Laguna Seca. Image Credit: Edmund Jenks (2012)

Can A Race Car Simulator Give One A Real Race Car Experience?

Seat Time is Southern California’s premier simulator center. This environment offers a unique, immersive racing experience utilizing state of the art professional-grade training simulators in the heart of West Los Angeles, at the Santa Monica Airport.

Elliott Skeer is an up and coming driver involved in the Mazda driver development ladder series racing for CJ Wilson Racing in the 2012 Playboy MX5 Cup racing series. In this video, we see him laying down marker laps in order to post a time for writers and photographers who join in the MPG/Mazda MX5 Cup Media Challenge. The drive of for the challenge took place August 5, 2012 beginning at 1:00pm PT. The marker time Elliott posted was 1:42.904.

Elliott did not mention this, but he won the 2012 Race #1 Playboy MX-5 Cup at Mazda Raceway Laguna Seca held May. 11, 2012 after qualifying in P2. Elliott’s fastest lap time during the 27 lap race at MRLS was recorded as 1:42.324.

Mazda Media Challenge lap time as posted before the competition on Saturday, August 5, 2012. Image Credit: Edmund Jenks (2012)
 
This excerpted and edited from STUART ROWLANDS PR press reports of  the SEAT TIME MEDIA CHALLENGE RACE -

For two weeks of grueling qualifying runs, media members sweating, straining, sawing at steering wheels, systematically stabbing at brakes, and braving the infamous “Corkscrew” once a lap are now history.
 
From July 15th through the 31st media members from all over the map made their way out to SEAT TIME in Santa Monica, California to test their formidable driving skills against each other … all sim-driving the same exact, identical Spec Mazdas on the rolling hills and steep drops of Mazda Raceway in Laguna Seca, all the while in the comfort of a club-like salon setting at the very aptly-named e-motorsports establishment.
 
For the moment the (simulated) tire smoke has cleared and the fantastically realistic CXC racing simulators are getting a well-deserved cooling off period before they are fired up again at 2PM on Saturday afternoon August 4 for the first ever SEAT TIME MEDIA CHALLENGE RACE.  
 
The event will be a flat-out, 30-minute timed race that pits the four fastest qualifiers directly against each other on the justifiably famous race track for all the marbles.And here they are:  Top qualifier: Jason Isley, from Sports Car/Racer Magazine who turned in a quick lap of 1:44.862.  In a close second: Kurt Niebhur from Edmunds.com with a 1:45.330. Third and not  far behind (hey it’s a long race): Preston Lerner from Automobile Magazine who’s best lap was 1:46.349. And … starting from the coveted “south pole” position: Edmunds.com’s own Mark Takahashi whose 1:48.837 got him in the big show.

Kurt Niebuhr from Edmunds.com went into the lead directly from his outside front row starting spot and handily lead all 30 minutes of the inaugural SEAT TIME Media Challenge yesterday afternoon at the unique Santa Monica sim-racing establishment. Winner Niebuhr had decided to run a conservative race “… No spins, clean driving,” he said in post-race interviews. His win was a popular one and his name will forever be enshrined as the first of what is sure to become a long-standing annual event.
 
The Saturday afternoon showdown event was the culmination of a two week (plus) qualifying period that saw members of the motoring media stopping by SEAT TIME and laying down a fast lap time on the twisting-snaking race course at Mazda Raceway in Monterey, California.
 
Sim-driving identical Spec Mazda Miatas, the four fastest media types on the west coast ran a head-to-head final event at SEAT TIME in each piloting their own individual super high-tech CXC Motion-Pro II racing simulator.

Preston Lerner from Automobile Magazine was second in the race.  Lerner was new to sim-racing but has been a successful club sports car racer for many years now.  He was there to have fun but he got down to being very serious about lines and lap times when the green flag dropped.  Lerner ran hard but just could not quite catch the almost flawless Niebuhr.

Another Edmunds.com staffer, Mark Takahashi, was running well up when the track just somehow sort of tightened up on him causing him to loop his Mazda at the top of the course; he finished third.

Chris Considine, CXC’s major-domo and the chief designer/brains behind the company’s phenomenal products and matching success, was on hand to cheer the media-types on.  Considine was taking a break from overseeing CXC’s weekend move from their now-outgrown design and manufacturing facilities in Marina del Rey, California to spacious new headquarters on Imperial Highway right at LAX.  

“This is exactly what we envisioned from the start at CXC,” Considine told us.  “We designed and build our machines for the realistic possible racing experience you can have short  of driving the real thing.  It never gets old for me to see a group like this getting so very serious about competition … It’s always cool to be a part of.”
 
Fastest qualifier, and a prohibitive favorite going in based on his prior racing exploits, SportsCar/Racer Magazine’s Jason Isley had an uncharacteristically bad day on the raceway, looping his little Miata a couple of times and finally retiring in the pits a few laps before the end of the 30 minutes championship runoff.

The highly-experienced racer Isley had words for it: “This is much harder than the real thing,” he quipped good naturedly as he accepted his 4th place trophy and parting gifts from MazdaSpeed’s peripatetic PR-pro Dean Case.

“Mazda’s participation in this first event was of enormous benefit,” said Chas Lawrence.  “They are very serious about young drivers and bringing them along not only as competitors, but as representatives of their company.  Their participation here at SEAT TIME puts us in some very good company.”

At the end of the 30 minute race, and even though they were all competing in a very comfortably air-conditioned salon atmosphere, all four drivers were soaked in sweat.  “That’s a diving simulator AND an exercise machine, Takahashi quipped as he chugged a cold bottle of water.

Young Mazda pro driving champ Elliott Skeer drove up from his home in Vista, California to be on hand to coach any of the contestants who needed a bit of help.  Two weeks earlier, Skeer had stopped by SEAT TIME and set the “official” bogey time (1.42.904). Note: his time was not eclipsed (at least at this event) by this group of hard chargers.  After the race the 17-year old put on an impromptu driving clinic for the media and fans effortlessly running near-record time laps at Mazda Raceway at the “keyboard” of the CXC machine.

Everyone in attendance agreed that the event needs to be an annual happening and SEAT TIME founder/operator Lawrence agreed.  “We really want to thank all the members of the media who took part in this new event … I know that all of them had a great time, and they’re all invited back for Media Challenge II!”
ENDS
 
The winner’s podium (L to R) Winner Kurt Niebhur, SEAT TIME owner Chas Lawrence, Jason Isely 4th, Mark Takahashi 3rd, and Preston Lerner. 2nd. Image Credit: Edmund Jenks (2012)

Elliott Skeer is not the only professional race car driver to use Seat Time to gain some track experience. The following partial list have had multiple sessions at the Santa Monica location:
 
Patrick Long- ALMS GT, factory Porsche driver
Marco Holzer- ALMS GT, factory Porsche driver
Townsend Bell- ALMS GT, Indycar
Matt Halliday- FIA GT1, Australian V8 Supercars
David Heinemeier Hannson- ALMS P2
Michael Avenatti- ALMS GTC
Bob Faieta- ALMS GTC, Grand Am GT
Sean Johnston- IMSA GT3 Challenge (current points leader!)
Daniel “CJ” Calvert-Jones- IMSA GT3 Challenge, Grand Am GT
Fred Poordad- IMSA GT3 Challenge, Grand Am GT
Austin Dyne- NASCAR West Series
Harrison Geron- SCCA Spec Racer Ford
Brian Makse- NASA National Champion, MX5 Cup
Tommy Kendall-retired until last week! now, ALMS GT
 
Can a race car simulator give one a real race car experience? Judging by the emotional reaction of the automotive media gathered at the challenge, the list of names of accomplished drivers above, and the fact CXC Simulators just completed installing these type of machines at F1 team locations in Europe, one would have to come away with a resounding answer of … YES!
 
Whether one is an accomplished racer, aspire to become one, or are just an enthusiast looking for a unique experience, Seat Time is the place to come! Call 310.390.3580 or email (from the form at – http://www.seattimesims.com) today for more information or to reserve some … Seat Time.

… notes from The EDJE

 
 
** Article first published as Can a Race Car Simulator Give One a Real Race Car Experience? on Technorati **

Saturday, February 25, 2012

The Automating QR (Quick Response) Code, Smart Phones, And You


Loyal customers, who are less likely to shop online, can be enticed by QR codes to come into the store after they have scanned a code and experienced rich videos, images, or in-store contests. Recently luxury retailer Ralph Lauren matched up with Red Fish Media to design a custom QR code placed in windows at various Ralph Lauren locations. Once scanned, the customer was enticed to enter the store for a chance to win tickets to the 2012 men’s US Open finals and a $3,000 Ralph Lauren wardrobe. Image Credit: Ralph Lauren

The Automating QR (Quick Response) Code, Smart Phones, And You

A cellphone with a camera isn’t a communications device with a way to capture pictures and share them with friends … rather, it’s a web enabled handheld data scanner with a display which automates the way to reach out, get information, be involved socially, and get things done.

In order to have one's phone behave more like a tool than a personalized toy, all one has to do is download a simple program into the cellphone and presto – the camera takes a picture (scans) of a symbol printed on a billboard, flyer, magazine, or TV/Computer display screen then decodes it and has the phone access a “(dot) mobi” webpage on the internet through a series of pre-scripted commands. Quick, Simple, and Easy.

Image Credit: Ralph Lauren

So why hasn’t this form of consumer automation taken off in the larger way it has in Japan and other countries? Hard to say, but get ready because the symbology revolution will be vying for your attention at a cellphone, real estate operation, bus stop, television screen, website, or specialty retail store around the corner from where you live, right now ... it's that weird square with squares in it.

There may be many codes (symbologies) offered by program automation developers, each with their own strengths and benefits, however, if your phone has limited memory space in which to store the software necessary to decode the symbology, then the one code program the cellphone should contain is the QR Code … the best code ever.

Image Credit: Ralph Lauren

This excerpted and edited from Multichannel Merchant Magazine -

R U Ready 4 QR Codes?
By Tim Parry, Multichannel Merchant

CONSIDERING MOBILE MARKETING? Then you should probably start thinking about quick response (QR) codes. These two-dimensional barcodes can provide a vital link between print or broadcast media and mobile commerce.
----
WHAT ARE THEY? QR codes store information — namely mobile Website URLs — that can be read by devices with cameras, like cell phones. A user with a Web-enabled camera phone equipped with the QR reader software can scan the image of the QR code; decoding software reads the information and prompts the phone's browser to go to a programmed URL.

WHAT'S THE BENEFIT TO YOU? Let's say you have a QR code printed on an advertisement or catalog. A customer could scan it with his cell phone to be directed to your mobile site — and hopefully start buying immediately.

IS ANYBODY USING THEM? Upscale apparel brand Ralph Lauren, for instance, burst onto the mobile commerce scene in August using the technology. The merchant put QR codes on print advertisements, store windows and mailers so that with one wave of a Web-enabled camera phone — with QR reader software — the user is whisked away to a landing page at m.ralphlauren.com.

The mobile site was initially launched back in 2008 with a showcase of its limited edition U.S. Open Collection and other Ralph Lauren classics such as polo shirts, oxfords and chinos. Mobile users could also check out a Ralph Lauren style guide, watch tennis videos, and read articles about the U.S. Open in real time.

“We see mobile as a key channel for marketing, advertising and commerce for all of our brands and retail concepts,” says Miki Berardelli, Ralph Lauren's vice president, global customer strategy and retail marketing. “QR codes are part of the strategy and they serve as a conduit, providing an easy way for people to access the mobile Web.”

Users can download the QR reader application for free from Ralph Lauren; the technology is also available from numerous other sources online.

David Harper, founder/CEO of Website development firm Engagelogic and mobile content management and social networking software company Winksite, hopes the Ralph Lauren launch will encourage others to incorporate QR codes in their mobile commerce campaigns. But the early adaptors like Ralph Lauren may need to do more to educate people about the technology.
----
Why aren't more using QR codes? Creating a basic QR code is easy enough: Multichannel Merchant generated the code that appears on this issue's cover in a matter on minutes on Winksite.com. (Test it with your cell phone camera.)

Dave Sikora, CEO of m-commerce provider Digby, blames a lack of consumer awareness of the technology, and the inability of phones to accurately read the codes.
----
But Harper contends that adding a QR code reader application to a phone is no harder than downloading software to your personal computer. You can do a search for “QR code reader” on your mobile browser and find a site you want to download it from. Once installed, the reader application will show up in the applications folder, and its icon will appear on the screen.

And the QR reader does not have to point perfectly perpendicular for the QR code to be correctly translated by the mobile device, he adds. Even a wave over the code can bring the user to the correct mobile site.
----
Big in Japan

QR codes can be seen everywhere in Japan — no surprise, since Japanese firm Denso-Wave created the technology in 1994. Cell phone users in Japan can click a QR code printed on a poster at a movie theater and view its trailer.

It helps that QR code readers come as a standard feature on many smart cell phones.
----
“When a customer scans the barcode with their phone, it launches a mobile-ready product detail and ordering page,” says Nina Matthews, marketing coordinator for CBC America. “This enables the customer to grab the page for follow-up while on the go or for sharing with others.”
----
Once consumers embrace the technology, Harper envisions some merchants using QR codes on the covers of their catalogs. Eventually, they may generate individual codes to be used for each product offering.

Technology notwithstanding, Digby's Sikora wonders how some merchants would handle the creative elements of incorporating a QR code into their print advertising and catalogs.
[Reference Here]

Image Credit: Ralph Lauren

FAQ's from Ralph Lauren -

Frequently Asked Questions (very basic)

What is a mobile site?
A mobile site is simply a normal web site formatted to fit your mobile phone or device.

Is it necessary to download anything to shop the mobile site?
No. Just enter m.RalphLauren.com into your mobile phone browser and voila...

Can any phone access the mobile site?
Any phone equipped with a web browser can access m.RalphLauren.com.

Will it cost me on my phone bill to use the mobile site?
This service is free from Ralph Lauren but charges from your carrier may apply. Be sure and double-check your plan.

Is it secure to shop from my phone?
Yes. Shopping via mobile device is just as safe as shopping from your home computer.
----
What is a QR code?
These are two-dimensional bar codes—just like you’d find at the grocery store—that direct you to a specific website when you scan them with your cell phone.

[Reference Here]



** Article first published as The Automating QR (Quick Response) Code, Smart Phones, And You at Technorati **

Saturday, February 18, 2012

New Media Communications Strategies For Small Business Awareness & Growth

From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and their possible inherent uses for your organization. Caption & Image Credit: Saginaw Valley State University (svsu.edu)

New Media Communications Strategies For Small Business Awareness & Growth

Ever since the advent of Microsoft Windows in the mid-nineties, which made the computer as a mode of communication more accessible to most everyone, people have been trying to figure out how to leverage its communicative power to have their business interests grow. In other words ... How can one use New Media communications to make money and have their businesses grow to meet the needs of more potential customers?

The next layer that has developed over these last one and a half decades are programs that help people to connect with additional ease to share interests, ideas, information, and just plain communicate on a broader field more quickly. This layer is called social media, and when used properly, social media can help a growing business boost brand awareness, improve customer relations, garner market research, even bolster sales. As the number of people who use social media rises, many marketing experts believe it’s essential for even the smallest of companies to consider developing a strategy to utilize this resource.

The worst effort a small business can put forth in this arena is to enter the world of New Media communications without a focus or a plan upon which the small business can leverage its limited resources to take advantage of the many social media communications opportunities that exist. As always, a business desires to place in motion a plan that will have a great chance at success, otherwise, why bother ... just run an ad in the local paper which fewer people bother to purchase, let alone read.

Logging on to a computer just takes a few clicks to potentiality connect one with thousands of business contacts and customers ... in addition to setting up networking strategies, business owners can use social media to glean useful insights by reading comments made by customers, industry experts, even competitors.

THE BURGER WAS ONLY THE BEGINNING. Research shows that one cannot live on burgers alone. That's why we offer a wide selection of chicken sandwiches like the grilled or crispy Avocado Chicken Club. Think of it as a Smashburger's equally awesome partner in crime. Image Credit: Smashburger Master LLC

This excerpted and edited from the Tucson Citizen -

Small businesses use social media to grow
by Laura Petrecca on Feb. 16, 2012

Hamburger chain Smashburger has become a smash hit, growing from three Denver locations in 2007 to 150 outposts nationwide. And while its Angus-beef burgers and unique toppings have helped to propel its success, its secret sauce is social-media outreach.

Smashburger offers coupons and trivia contests for its 67,000 Facebook followers, replies to questions and complaints on its Twitter and Facebook profiles, and actively reaches out to bloggers who might write about the new Smashburger restaurants opening in their areas.

“The brand was really built on social media and PR strategies,” says Jeremy Morgan, senior vice president of marketing and consumer insights. “Social media is an opportunity for us to engage with consumers and have a conversation, which is different than paid media, when you’re just shouting through a bullhorn.”
----
“Everybody should take a look at it,” says Dan Galbraith, owner of marketing support company Solutionist and a National Small Business Association board member.

“Whether they chose to jump into social media or not is a question that only they can answer,” he says, but all firms should at least explore how social media could work for them. “There’s a lot of good information floating out there,” he says.
----
A time investment

It takes dedication to achieve social-media success.

“The common misconception about social media is that it’s free,” says Morgan. “Facebook and Twitter accounts are free, but for small business owners in particular, time comes at a premium.”

To keep from feeling overwhelmed, business owners should decide how much time they can dedicate to this burgeoning arena, says Galbraith. Some may need to hire social-media help.

Either way, business owners should first set goals, he says. For instance, an owner might want to increase store traffic by 20% by offering coupons via Facebook or another social-media site. Or a business-to-business company could plan to reconnect with 10 former clients and re-establish solid relationships in the next three months.

The goals should be clear-cut, but as many business owners have learned, the initial strategies might have to change.
----
Consistency counts

While marketing experts advocate joining the social-media conversation, most say that doing it poorly — such as combining personal and professional updates or not posting information consistently — is worse than not doing it at all.

“Consumers won’t stick around, and you won’t get much traction,” says Morgan.

There are some basic social media tenets to keep in mind, says Sabina Ptacin, co-founder of ‘Preneur, which provides tools and resources for small businesses.

She first suggests that business owners “baby step it out,” to see what feels comfortable to them and is do-able. Those who can’t contribute on a daily basis might want to hold off on creating a public profile.

“You can’t post once a week and think it’s going to make an impact,” she says. “You need to constantly be contributing, definitely every day.”
----
She counsels social-media users to think of it as circulating during a cocktail party.

“I always tell people to pretend that they’re at a party and (act) how they would behave,” she says. “No one wants to talk to the person who is always talking about themselves. … They want you to ask them questions and engage in conversations.”
[Reference Here]

A business should also understand that the communicative strata of social media is as varied as there are concepts and interests held by humans themselves. Most are aware of social platforms as Facebook, Twitter, YouTube, and the like but many could gain from understanding other social communications platforms such as SodaHead, Pinterest, Google+, Stumble, as well as other syndicated message and image sharing environments.

A business must decide what niche(s) it speaks to, and can participate in upon which they can contribute so as to receive the benefits of engagement. A well placed pebble thrown into a pond sets up a communications wave that can reap incredible benefits ... social media environments are just well placed ponds for well placed communications pebbles.


** Article first published as New Media Communications Strategies For Small Business Awareness & Growth on Technorati **

Saturday, December 24, 2011

An American President's Christmas Message From America To All



An American President's Christmas Message From America To All

It may amaze one to ponder that only 30 years ago (December 23, 1981), a President of the United States felt it was his leadership duty to speak directly about the reason for the season and assure all, whether they believed in Christianity or not, that our country and its citizens were protected here as one, under "Faith and Freedom" ... regardless of belief or circumstance.

May God bless the memory of Ronald Reagan. A message as poignant and timeless in 1981 as it is here in 2011.

Merry Christmas to all, and to all a good night!


Good evening.

At Christmastime, every home takes on a special beauty, a special warmth. And that's certainly true of the White House, where so many famous Americans have spent their Christmases over the years. This fine old home—the people's house—has seen so much, been so much a part of all our lives and history. It's been humbling and inspiring for Nancy and me to be spending our first Christmas in this place.

We've lived here as your tenants for almost a year now, and what a year it's been. As a people, we've been through quite a lot—moments of joy, of tragedy, and of real achievement; moments that I believe have brought us all closer together.

G.K. Chesterton once said that the world would never starve for wonders, but only for the want of wonder. At this special time of year, we all renew our sense of wonder in recalling the story of the first Christmas in Bethlehem, nearly 2,000 years ago.

Some celebrate Christmas as the birthday of a great and good philosopher and teacher. Others of us believe in the divinity of the Child born in Bethlehem—that He was and is the promised Prince of Peace.

Yes, we've questioned why He who could perform miracles chose to come among us as a helpless babe. But maybe that was His first miracle, His first great lesson: that we should learn to care for one another.

Tonight, in millions of American homes, the glow of the Christmas tree is a reflection of the love Jesus taught us. Like the shepherds and wise men of that first Christmas, we Americans have always tried to follow a higher light—a star, if you will. At lonely campfire vigils along the frontier, in the darkest days of the Great Depression, through war and peace, the twin beacons of faith and freedom have brightened the American sky. At times our footsteps may have faltered, but trusting in God's help, we've never lost our way.

Just across the way from the White House stand the two great emblems of the holiday season: a menorah, symbolizing the Jewish festival of Hanukkah, and the National Christmas Tree, a beautiful, towering blue spruce from Pennsylvania. Like the National Christmas Tree, our country is a living, growing thing planted in rich American soil. Only our devoted care can bring it to full flower. So, let this holiday season be for us a time of rededication.

Even as we rejoice, however, let us remember that for some Americans, this will not be as happy a Christmas as it should be. I know a little of what they feel. I remember one Christmas Eve during the Great Depression, my father opening what he thought was a Christmas greeting. It was a notice that he no longer had a job.

Over the past year, we've begun the long, hard work of economic recovery. Our goal is an America in which every citizen who needs and wants a job can get a job. Our program for recovery has been in place for only 12 weeks now, but it is beginning to work. With your help and prayers, it will succeed. We're winning the battle against inflation, runaway government spending and taxation, and that victory will mean more economic growth, more jobs, and more opportunity for all Americans.

A few months before he took up residence in this house, one of my predecessors, John Kennedy, tried to sum up the temper of the times with a quote from an author closely tied to Christmas, Charles Dickens. We were living, he said, in the best of times and the worst of times. Well, in some ways that's even more true today. The world is full of peril, as well as promise. Too many of its people, even now, live in the shadow of want and tyranny.

As I speak to you tonight, the fate of a proud and ancient nation hangs in the balance. For a thousand years, Christmas has been celebrated in Poland, a land of deep religious faith. But this Christmas brings little joy to the courageous Polish people. They have been betrayed by their own government.

The men who rule them and their totalitarian allies fear the very freedom that the Polish people cherish. They have answered the stirrings of liberty with brute force—killings, mass arrests, and the setting up of concentration camps. Lech Wałęsa and other Solidarity leaders are imprisoned, their fate unknown. Factories, mines, universities, and homes have been assaulted.

The Polish Government has trampled underfoot solemn commitments to the U.N. Charter and the Helsinki Accords. It has even broken the Gdańsk agreement of August 1980, by which the Polish Government recognized the basic right of its people to form free trade unions and to strike.

The tragic events now occurring in Poland—almost 2 years to the day after the Soviet invasion of Afghanistan—have been precipitated by public and secret pressure from the Soviet Union. It is no coincidence that Soviet Marshal Kulikov, chief of the Warsaw Pact forces, and other senior Red Army officers were in Poland while these outrages were being initiated. And it is no coincidence that the martial law proclamations imposed in December by the Polish Government were being printed in the Soviet Union in September.

The target of this repression is the Solidarity movement. But in attacking Solidarity, its enemies attack an entire people. Ten million of Poland's 36 million citizens are members of Solidarity. Taken together with their families, they account for the overwhelming majority of the Polish nation. By persecuting Solidarity, the Polish Government wages war against its own people.

I urge the Polish Government and its allies to consider the consequences of their actions. How can they possibly justify using naked force to crush a people who ask for nothing more than the right to lead their own lives in freedom and dignity? Brute force may intimidate, but it cannot form the basis of an enduring society, and the ailing Polish economy cannot be rebuilt with terror tactics.

Poland needs cooperation between its government and its people, not military oppression. If the Polish Government will honor the commitments it has made to basic human rights in documents like the GdaÅ„sk agreement, we in America will gladly do our share to help the shattered Polish economy—just as we helped the countries of Europe after both World Wars.

It's ironic that we offered—and Poland expressed interest in accepting—our help after World War II. The Soviet Union intervened then and refused to allow such help to Poland. But if the forces of tyranny in Poland, and those who incite them from without, do not relent, they should prepare themselves for serious consequences.

Already, throughout the free world, citizens have publicly demonstrated their support for the Polish people. Our government, and those of our allies, have expressed moral revulsion at the police-state tactics of Poland's oppressors. The church has also spoken out, in spite of threats and intimidation.

But our reaction cannot stop there. I want emphatically to state tonight that if the outrages in Poland do not cease, we cannot and will not conduct "business as usual" with the perpetrators and those who aid and abet them. Make no mistake: Their crime will cost them dearly in their future dealings with America and free peoples everywhere. I do not make this statement lightly or without serious reflection.

We have been measured and deliberate in our reaction to the tragic events in Poland. We have not acted in haste, and the steps I will outline tonight—and others we may take in the days ahead—are firm, just, and reasonable.

In order to aid the suffering Polish people during this critical period, we will continue the shipment of food through private humanitarian channels—but only so long as we know that the Polish people themselves receive the food.

The neighboring country of Austria has opened her doors to refugees from Poland. I have therefore directed that American assistance—including supplies of basic foodstuffs—be offered to aid the Austrians in providing for these refugees.

But to underscore our fundamental opposition to the repressive actions taken by the Polish Government against its own people, the Administration has suspended all government-sponsored shipments of agricultural and dairy products to the Polish Government. This suspension will remain in force until absolute assurances are received that distribution of these products is monitored and guaranteed by independent agencies. We must be sure that every bit of food provided by America goes to the Polish people—not to their oppressors.

The United States is taking immediate action to suspend major elements of our economic relationships with the Polish Government. We have halted the renewal of the Export-Import Bank's line of export credit insurance to the Polish Government. We will suspend Polish civil aviation privileges in the United States. We are suspending the right of Poland's fishing fleet to operate in American waters. And we're proposing to our allies the further restriction of high-technology exports to Poland.

These actions are not directed against the Polish people. They are a warning to the Government of Poland that free men cannot—and will not—stand idly by in the face of brutal repression.

To underscore this point, I've written a letter to General Jaruzelski, head of the Polish Government. In it, I outlined the steps we're taking and warned of the serious consequences if the Polish Government continues to use violence against its populace. I've urged him to free those in arbitrary detention, to lift martial law, and to restore the internationally recognized rights of the Polish people to free speech and association.

The Soviet Union, through its threats and pressures, deserves a major share of blame for the developments in Poland. So, I have also sent a letter to President Brezhnev urging him to permit the restoration of basic human rights in Poland provided for in the Helsinki Final Act. In it, I informed him that if this repression continues, the United States will have no choice but to take further concrete political and economic measures affecting our relationship.

When 19th-century Polish patriots rose against foreign oppression, their rallying cry was, "For our freedom and yours." While that motto still rings true in our time, there is a spirit of solidarity abroad in the world tonight that no physical force can crush. It crosses national boundaries and enters into the hearts of men and women everywhere. In factories, farms, and schools; in cities and towns around the globe—we, the people of the free world, stand as one with our Polish brothers and sisters. Their cause is ours, and our prayers and hopes go out to them this Christmas.

Yesterday, I met in this very room with Romuald Spasowski, the distinguished former Polish Ambassador who has sought asylum in our country in protest of the suppression of his native land. He told me that one of the ways the Polish people have demonstrated their solidarity in the face of martial law is by placing lighted candles in their windows to show that the light of liberty still glows in their hearts.

Ambassador Spasowski requested that on Christmas Eve a lighted candle will burn in the White House window as a small but certain beacon of our solidarity with the Polish people. I urge all of you to do the same tomorrow night, on Christmas Eve, as a personal statement of your commitment to the steps we're taking to support the brave people of Poland in their time of troubles.

Once, earlier in this century, an evil influence threatened that the lights were going out all over the world. Let the light of millions of candles in American homes give notice that the light of freedom is not going to be extinguished. We are blessed with a freedom and abundance denied to so many. Let those candles remind us that these blessings bring with them a solid obligation—an obligation to the God who guides us, an obligation to the heritage of liberty and dignity handed down to us by our forefathers, and an obligation to the children of the world, whose future will be shaped by the way we live our lives today.

Christmas means so much because of one special Child. But Christmas also reminds us that all children are special—that they are gifts from God, gifts beyond price that mean more than any presence money can buy. In their love and laughter, in our hopes for their future, lies the true meaning of Christmas.

So, in a spirit of gratitude for what we've been able to achieve together over the past year, and looking forward to all that we hope to achieve together in the years ahead, Nancy and I want to wish you all the joys of this blessed season.

As Charles Dickens, whom I quoted a few moments ago, said so well in "A Christmas Carol," "God bless us, everyone."

Saturday, November 12, 2011

Ford Uses QR Code To Create Social Interest In New Escape LA Auto Show Reveal

Under wraps and QR Codes, the new 2013 Ford Escape gets an introduction by Ford CMO, Jim Farley at BlogWorld and New Media Expo in Los Angeles. Image Credit: Edmund Jenks (2011)


Ford Uses QR Code To Create Social Interest In New Escape LA Auto Show Reveal


On November 4th, during an end of day keynote presentation at BlogWorld and New Media Expo, Jim Farley, Chief Marketing Officer of Ford Motor Company, announced a social media based promotion of the next generation Ford Escape . This promotion will run daily until the Global Debut of the Ford Escape (first previewed as the concept SUV, The Ford Vertrek) at the LA Auto Show during Press Days on November 17, 2011 at the LA Convention Center.

While giving a presentation to a room full of New Media writers, Jim pointed out that the SUV car parked to his stage right had QR Codes that would connect people with an interactive support site. Anyone with a QR Code reading application loaded into their compatible iPhone 3GS, iPhone 4, iPhone 4S, and iPad 2 Wi-Fi + 3G (all require iOS 4.2 or later), would be taken to a site managed Linkby GoldRun where each day, a new puzzle would reveal a small image of the Escape, or some related feature associated with it. Other challenges would reveal teaser videos which share more information about the Escape.

iPhone user at BlogWorld scans QR Code and launches GoldRun social media promotion for the new 2013 Ford Escape. Image Credit: Edmund Jenks (2011)

While Ford will be sharing the teaser videos on the newly minted Ford Escape Facebook fan page for those without iPhones or iPads, those with these devices will get to see the teasers first through the QR Code apps.

For example, the video demonstrating the new handsfree lift gate was first seen by users of the GoldRun app, and then hitting the public two days later.

Anyone who completes the final challenge will not only see a full reveal but will also be entered to win a vacation worth up to $3,000 through Living Social Escapes.

Image Credit: GoldRun (2011)

Download the GoldRun app here and like the new Ford Escape Facebook fan page here.

What is really cool about this is how Ford leverages its understanding of communications in a New Media world and has the confidence built through previous social media engagements to use internet and internet-based writers to engage a whole new strata of people who like to do more ... than just read.

Hopefully, we will see you at the LA Auto Show as a guest of The Ford Motor Company.

Friday, November 04, 2011

Peter Shankman Delivers Keynote To Open BlogWorld In L.A.

Peter Shankman gives away a 2 month Premium account trial on HARO during his Keynote speech to open #bwela. All one has to do is logon to VOCUS HARO - as in Help A Reporter Out, and type in 2moadv56737 ... and you are HARO'd [ctrl-click image to hear Keynote presentation]. Image Credit: Edmund Jenks (2011)

Peter Shankman Delivers Keynote To Open BlogWorld In L.A.

If you missed the opening day at BlogWorld L.A., Peter Shankman shared critical insights to New Media operatives about the importance of relevance with one's audience.

It make no difference if one is producing a blog, is a small business reaching out to customers on the internet through social media strategies, or just plain marketing products directly on the internet, being relevant to the needs and expectations to the target of one's internet effort is essential.

Peter Shankman gives entertaining Keynote speech to open #bwela. Image Credit: Edmund Jenks (2011)

Here is a link to an audio clip of the full keynote presentation (running time, 1 hour) including a lengthy introduction to BlogWorld & New Media Expo in Los Angeles by co-founder Rick Calvert (about 9 minutes) from the standing-room-only keynote hall.

BlogWorld & New Media Expo in Los Angeles (at the L.A. Convention Center) will be running for two more days - November 4 and 5, 2011.



Monday, May 30, 2011

Ricoh's eWriter Combo Solution Automates Knowledge Management

The "eQuill" secure, WiFi enabled, digital clipboard interface [ctrl-click image to launch demo video]. Image Credit: Ricoh eWriter Solutions

Ricoh's eWriter Combo Solution Automates Knowledge Management


We scan in thousands of paper pages to memory, index the images so that we can locate them in a relevant search, have special permissions and authorizations captured on paper and wish to have these added to our digital Knowledge Management/Information Technology (KM/IT) process environment. Locating, tracking, utilizing, capturing, and just general Information Technology process could drive the average, yet intelligent person to be completely lost without a process handbook. Being able complete a task could take an incredible amount of time and direct knowledge about the transaction map in order to receive the desired result.

Having a heads up display, just as pilots have in order to know what is going on with the craft they are flying, would be nice to have in order to be able to deal with the demands and transactions that occur in a typical corporate KM/IT environment.

Head's Up! - Ricoh's eWriter Solutions combination for a paperless transaction, and more efficient KW/IT world. Image Credit: Ricoh eWriter Solutions

Enter Ricoh and the eWriter Solutions "eQuill" WiFi-enabled control tablet that can be used as a digital clipboard combined with Ricoh's cloud services enterprise software to bring a head's up mentality or focus to the KM/IT processes and workflow one encounters on a daily basis. The eWriter Solutions eQuill eliminates paper as it automates capture, storage, and maintenance of a KM/IT environment from point-of-capture to point-of-audit.

The Ricoh eWriter Solutions system improves business efficiencies by moving paper processes ... online. The tablet control interface delivers all the qualities of paper by bringing all that people like about working with paper ... to the eQuill digital clipboard.

The Ricoh eWriter Solutions system embodies all the advantages of business-class KM/IT by extending secure KM/IT services to the edges of any organization. The eQuill interface automates IT without altering the current workflow used today. Use the tablet interface as one would a clipboard and achieve accurate, lower cost, and higher quality barrier-breaking results over traditional, non-online, paper-based approaches.

The Ricoh eQuill system solution allows one to reduce the paper in a process from a typical workflow from a possible eight (8) steps to just two (2).

TYPICAL Paper-Based Process:

Image Credit: Ricoh eWriter Solutions


Ricoh eWriter Solutions eQuill digital clipboard system:

Image Credit: Ricoh eWriter Solutions

Image Credit: Ricoh eWriter Solutions


Depending on the Knowledge Management/Information Technology environment, the advantages of barrier-breaking results are almost boundless. At Ricoh, the eWriter Solutions eQuill system solution is all about workflow automation and bridging the "paper gaps" that exist in every KM/IT critical communications workflow process.

What do the "paper gaps" (leakage) cost an average business? Well, in most cases the Ricoh eWriter Solutions eQuill paperless approach delivers a Return-On-Investment of around six (6) months. When most business operations consider a good decision is one that can deliver cost advantage benefits within a two (2) year ROI timeframe ... a six month ROI decision becomes a no-brainer.

Who needs an eQuill digital clipboard for secure, paperless communications? Image Credit: Ricoh eWriter Solutions

So, if your Health Care, Document Management, Mobile, Field Service, Product Delivery, On-Site Construction, Factory Floor, and etc. Workforce could use a tool as revolutionary as a pilot's head's up display, like an online, digital clipboard combined with cloud services management [complete with routing simplification, audit intelligence, tamper proof, evidence ready, standards compliant (HIPAA, FIPS Validated, SAS 70 Audited), functionality], then Ricoh's eWriter Solutions eQuill digital clipboard system solution is ready to work for your Knowledge Management/Information Technology, secure paper functions, of your business.

Released in the United States on June 1, 2011 with the rest of the world to follow soon.

Friday, May 13, 2011

Google's Blogger Down For Over 24 Hours!


Blogger Logo - Image Credit: Blogger.com

Google's Blogger Down For Over 24 Hours!

Blogger ... Google's web log hosting portal, has been down for a full 24 hours at the time of this posting.

This seems like a modern era record for this usually very reliable communications service and personal publishing arm of the giant search powerhouse, Google.

With all of the push Google has been putting in on Chrome, one has to ask - Is Blogger now becoming just an ugly stepchild to the array of focused services that Google has to offer? What - isn't Blogger sexy enough for Google to keep outages down to a minimum?

If this is the case, Google's shine is losing its luster.

This excerpted from Blogger's Status Link:

Blogger Status

Friday, May 13, 2011

We’ve started restoring the posts that were temporarily removed and expect Blogger to be back to normal soon.

Posted by at 06:07 PDT

To get Blogger back to normal, all posts since 7:37am PDT on Weds, 5/11 have been temporarily removed. We expect everything to be back to normal soon. Sorry for the delay.

Posted by at 04:25 PDT

----

UPDATE May 13, 2011 - 9:50am PT:

Blogger back online after nearly 30 hours of non-service.

Thanks, Google ... but we will be keeping an eye on you.

Tuesday, May 10, 2011

Intel Goes 3-D On Transistor Design Concept

In the three-dimensional tri-gate transistor, there's a lot of gate surface area in contact with the semiconductor material, so there's a lot more of the tiny strip of semiconductor material (pictured as the blue inversion layer) for current to flow through. This makes the difference between the transistor's "on" and "off" states much larger, which means that the transistor can switch between states much faster while still producing a clear string of ons and offs. Image Credit: Intel

Intel Goes 3-D On Transistor Design Concept

This month will go down in electronics history as the time marked as the advent of transistor design going three dimensional (3-D).

Intel has been exploring this new 22nm "tri-gate" transistor for over a decade, and the company first announced a significant breakthrough with the design in 2002. A trickle of announcements followed over the years, as the new transistor progressed from being one possible direction among many to its newly crowned status as the official future of Intel's entire product line.

This approach is significant primarily because it improves the core function of a computer to process data via the transistor switch. The transistor's substrate is sort of like a magic wire that can either conduct electricity or not, and the gate is the switch that controls whether the wire will conduct or not.

When a voltage is applied to the metal plate that forms the transistor's gate, a tiny strip of semiconductor material between the source and the drain changes from an insulator into a conductor, thereby turning the switch "on" and allowing current to flow from the source to the drain. When the voltage is removed, current stops flowing ... or, at least, current is supposed to stop flowing when the switch is off. In reality, trace amounts of current will constantly flow between the source and the drain. This so-called "leakage current" wastes precious power and becomes even more of a problem as transistors get smaller and more numerous.

Standard transistor gate design (note: blue layer functions as the switch). Image Credit: Intel

In the three-dimensional tri-gate transistor, there's a lot of gate surface area in contact with the semiconductor material, so there's a lot more of the tiny strip of (magic wire) semiconductor material (pictured as the blue inversion layer) for current to flow through. This makes the difference between the transistor's "on" and "off" states much larger, which means that the transistor can switch between states much faster while still producing a clear string of ons and offs.

Planar transistor vs Tri-Gate transistor. Image Credit: Intel

Another advantage relates to reducing its power consumption. One could take advantage of this new structure by applying less voltage to the gate. Sure, the blue inversion layer adjacent to the gate would be less conductive, but there's more of it available to carry electrons, so one can still let the same amount of current through when the switch is on.

The middle part that sticks up there is called a "fin." If Intel wants to stretch the gate and inversion layer sizes out even further, its approach lets it add multiple fins under a single gate, for boosts in performance and/or power at the expense of transistor density.

Ultimately, the advantage of stretching the gate out into the third dimension are that one can much more easily either boost the chip's frequency or reduce its power, or some mix of the two.

Graph shows advantages of new 22nm 3-D design over 32nm Standard gate design in transistors. Image Credit: Intel

Intel claims that the 22nm tri-gate transistors switch between 18 and 37 percent faster than the 32nm planar type (depending on the voltage level). Or, looked at from the voltage side, the new design can reduce active power by up to 50 percent.

These design advantages deliver very significant jumps in performance and efficiency, and these 3-D transistors will go a long way toward making Intel's "x86 in smartphones at 22nm" dreams come true.
(ht: Ars Technica)