Faceprints As Symbology
Who needs a number when you have a face? That’s what we say here at Symblogogy!
Symbologies such as barcodes are rapidly being replaced by other pattern identifiers found through digital conversion.
As noted here a few months ago, ColorCode/ColorZip created a new type of symbology to be used for advertisers that takes a picture of an Ad an and converts it to a type of QR Code based symbology. The purpose here would allow the user access to additional information by taking a photograph with ones phone on the product Ad and digital image converted.
Here in Houston, they have created a different approach to digital conversion and identification. A webcam captures a continuous video stream which is used to detect the face of an individual and converts the images captured to a unique identifier … just like a barcode on a keyfob.
It will only be a matter of time when one can step up in line at the supermarket and have ones loyalty points automatically accrue and discounts awarded through photographic digital conversion as symbology access to database information capture and update.
Submitted by Layer 8 on Wed, 08/01/2007 - 11:49am.
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