Friday, September 12, 2008

What Girls Want - The Form Factor Of New Media

Jeff Moriarty, Intel’s Mobility Community Manager (center, left) leads a discussion on mobile internet devices and their form factor/function. Image Credit: Intel

What Girls Want - The Form Factor Of New Media

Cellphone technology and computers are rapidly morphing into each other giving rise and attention to the questions, “what form factor will the next generation of mobile internet device (MID – all-in-one portable for personal use) take and what factors other than just form need to be considered?"

In a recent brainstorm session at Intel, a group of industry professionals began a casual conversation about the iPhone impact on function and form factor, and what else can be put forward to improve a pure touchscreen function and form that would make a MID tool more accomidating and useful.

This video discussion is informative and opens up the discussion along gender lines as to what is more important to a woman in a mobile communications, New Media world.

Video Here (Ctrl-Click to launch) Image Credit: Intel

This excerpted and edited from a corporate blog site at Intel -

Chicks Dig MIDs - What devices do you like and why?
By Jeff Moriarty (Intel) (25 posts) on September 10, 2008 at 1:30 pm

What do women like in their gadgets?

This question came up at IDF as a bunch of gadgeteers sat around comparing some of the existing and newly unveiled devices.
Kiesha Cochrane asked the inevitable question about why anyone would trade in an iPhone for any of the other options available, sparking a debate on the pros and cons of each form factor. It turned out several of the women keyed onto different devices from the men, so we decided to grab a camera and a big pile of devices and film the discussion.

Small form factor PC has intuitive advantages over a MID brick. Image Credit: Intel

What is that special "something" that makes devices like the iPhone so attractive? Is it the same for men and women? What device(s) would you pick for yourself and why?

Kiesha Cochrane, Intel's Consumer and Social Relations Manager points out the inherient problems with a too smart design in a streamlined brick form factor. Image Credit: Intel

The result not only taught me quite a bit about the different way people view these devices, but also ended up rather entertaining. Steve Paine from UMPCPortal was one of the participants, and already has a discussion going about the video.
Public Relations consultant, Christine Ngo likes the "slide form factor with keyboard and full web capability over Blackberry and iPhone ... "In White". Image Credit: Intel

When we are all done one of the female participants provided the video title, and there you have it.
Reference Here>>

Worthy takeaways are issues that confront us all:

Do we keep cellphones as phones without the smarts? That is, have a smaller but functional internet access device (mini internet PC) and a dedicated phone.

Do we prefer an all-in-one device and have trade offs to deal with such as size, function, and form factor?

Is there really a gender component in all of this ... does small size matter (it's not what you may think - hint ... purses)?

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