Wednesday, December 20, 2006

Mickey D's Inventive Use Of 2D QR Codes

Image taken from video showing cellphone datacapture from a hamburger wrapper. Image Credit: McDonald's CM

At Symblogogy, we have explored the use of symbologies and cellphone camera technology working together in harmony.

Here is a unique consumer information application which is simple to implement and an effective way to meet a customer's need for information.

McDonald's CM

A customer with a cellphone, programmed to read QR Codes, simply points the camera to the QR Code printed on the wrapper and - Voila! - nutrition information at one's fingertips - quick, simple, and easy ... providing that the catsup (or cheese) isn't smeared on over 30% of the code ... otherwise, the QR Code will reconstruct and it's good to go.

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