Advertising image used to get customers using the new "Decode" physical world connection (PWC) service offered by Smart Communications. Image Credit: Smart Communications
Beauty And The Web 2.0 - Contest Meets mCode Symbology
Recently Smart Communications introduced a service to its customers that allowed the cellphone owner to gain automated connections in a streamlined symbology method they call Decode.
Decode, based on a symbology developed by Nextcode (mCode) is scanned and the customer is taken to a reference website, a bill paying process, or in this case ... a vote for a contestant in a beauty contest!
It is only a matter of time where we in the United States will be able to get away from cumbersome "texting" to photo scanning our vote for ... an American Idol contestant ... really; it may not be that far off.
Symbology is a term used in automatic identification (barcodes, biometrics, RFID, and etc.) to describe a process nature of communication and recognition. This process nature of communication and recognition is also used in every day mobile life and aids in the immediacy of communicative understanding. Symblogogy attempts to share stories of this communicative understanding, found on all levels, that may enhance “needs-satisfaction” commerce in everyday life.
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